Avijeet Ranjan
Senior Manager
Mount Pleasant,MI
Summary
Product Marketing Manager with 5+ years of experience developing and executing go-to-market plans for products and services. Consistently looking forward to learning opportunities where I can enhance my all-round skills in product marketing, marketing analytics, and automation.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
Work History
Senior Manager- Product Marketing
Hoichoi Tech (hoichoi.tv)
Kolkata, West Bengal
05.2022 - Current
- Making monthly, quarterly and annual plan for customer acquisition with revenue targets.
- Channel wise cost optimization to get maximum ROI & minimum CAC.
- Partnering with different affiliates & products for promotions.
- Analyzing customer funnel for website and app.
- Finding consumer dropping points and optimizing the product flow.
Senior Manager- Product Marketing
Otipy.com (otipy.com)
Gurgaon, New Delhi
03.2021 - 05.2022
- Strategic & budgetary decision-making for customer acquisition using paid & organic channels..
- Offered pricing and feature recommendations to management and cross-functional teams.
- Analyzing website & mobile app customer journey & improving CX.
- Responsible for maintaining Cost Per Acquisition and scaling new users month on month.
- Launching, monitoring, analyzing, & optimizing, performance campaigns of various ad channels (Google ads, Meta Ads).
- Creating marketing communication based on consumer segments at different funnel stages.
Freelancing – Performance Marketing
Self-employeed
Jamshedpur, Jharkhand
07.2020 - 02.2021
- Executing various PPC (Google ads & Facebook Ads) campaigns & optimizing to increase ROAS
- Created content strategies for digital media.
- Strategizing and executing various email marketing and SMS campaigns as per the requirement.
- Developed paid client ads for use on social media platforms, achieving average ROAS of 5 per ad.
- Helped clients develop website portals and social media pages to promote businesses.
- Analyzing consumer journey for the website & optimizing it for maximum returns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Doing website audit, organic marketing & maintain rank on focus Keywords via different SEO activities.
Digital Marketing Analyst
Scientific Animations
Tustin, CA
08.2019 - 06.2020
- Launching, analyzing, & optimizing, performance of various PPC(Google ads & Facebook Ads) campaigns.
- Doing e-mail marketing and tracking users from that channel via custom parameters
- Periodic website SEO audit and maintaining rank on focus Keywords via different SEO activities.
- Using wikipedia as a marketing channel and promotion.
- Initiated market research studies and analyzed findings.
- Monitored online trends, conversions and innovations to optimize strategies.
Digital Marketing Executive
Nexcuit.com
New Delhi, New Delhi
10.2015 - 07.2017
- Launching, tracking & optimizing various paid ads of Google ads & Meta ads.
- Directed organic traffic growth strategies, SEO, content distribution, and trackbacks.
- E-mail campaigns launching & Performance tracking.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Website audit for pages performance, metas, and other SEO factors.
- Analyzing channel wise conversion funnels, visitors’ behavior by creating tags & events using GA.
- Identify demand gaps and opportunities for a new product based on keyword analysis.
- Doing competitors’ analysis to identify their focus keywords and factors affecting their ranks.
- Preparing weekly reports on social media content performance.
Education
MBA - Marketing
NIT Durgapur
Durgapur 08.2017 - 07.2019
B.tech - Mechanical Engineering
KIIT University
Bhubaneswar 07.2011 - 05.2015
High School Diploma -
AEC School
Jamshedpur 05.2008 - 04.2010
Skills
Product promotion
Budgeting and Allocation
Strategic planning
Budgeting
New Product Channels
Marketing and advertising
Tools
Google Ads, Meta Ads, GA4, Tag Manager, Adjust, Appsflyer, Clevertap
Timeline
Senior Manager- Product Marketing
Hoichoi Tech (hoichoi.tv)
05.2022 - Current
Senior Manager- Product Marketing
Otipy.com (otipy.com)
03.2021 - 05.2022
Freelancing – Performance Marketing
Self-employeed
07.2020 - 02.2021
Digital Marketing Analyst
Scientific Animations
08.2019 - 06.2020
MBA - Marketing
NIT Durgapur
08.2017 - 07.2019
Digital Marketing Executive
Nexcuit.com
10.2015 - 07.2017
B.tech - Mechanical Engineering
KIIT University
07.2011 - 05.2015
High School Diploma -
AEC School
05.2008 - 04.2010