Avijit Chakraborty

• Managing Company Website by checking verified content & User Experience.
• Integration of Omnichannel Marketing Processes with Automation.
• Delivering the Most Relevant Marketing Content to Audiences.
• Leading a Group of Course Counselors Across Omnichannel Touchpoints.
• Overseeing All Social Media Strategy, Campaigns, Creative, and Deliverable Content According to Audience Perception.
• Managing Other Conventional Offline Marketing Campaigns to Drive Positive TOMA Results.
• Ensuring All Communication Touchpoints Align with the Company's Brand Persona and Market Positioning.Handling All Types of Creative Communication for Online and Offline Branding.
• Hands-on Experience in Google Ads, Facebook Ads, LinkedIn Ads, Email Marketing, WhatsApp CRM, and Omnichannel Marketing using the Omnisend Platform

Drove a significant 27% year-over-year growth in student enrollment.

• Lead brand strategy communication, outlining future goals, budget, and presentations for internal and external stakeholders.

• Led the development and execution of a comprehensive digital strategy for ABP Pvt Ltd-Anandabazar Patrika, encompassing print, broadcast, and online platforms.
• Architected a thriving social media presence, building and managing engaged communities across various platforms.
• Crafted compelling consumer engagement content, leveraging data insights to drive brand awareness and audience interaction.
• Managed and optimized landing pages, integrating data analytics to optimize lead generation and conversion rates
• Oversaw website development and maintenance, ensuring a seamless user experience for all audience segments.
• Partnered with leading creative agencies like Rediffusion, Bates, and Ogilvy & Mather to deliver impactful brand messaging.
• Spearheaded Brand Track research conducted by Nielsen, translating insights into actionable B2B and B2C marketing campaigns.
• Led successful product launches and development for Anandabazar Patrika and TT, driving circulation growth and market expansion.

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• Led the development and execution of data-driven social media campaigns for Amrit Fresh dairy products and Fresco Pollo frozen foods, igniting brand awareness and fostering online engagement.
• Maintained, documented and presented progress reports to leaders.
• Cultivated a thriving online presence through a comprehensive CRM system, nurturing customer relationships and driving repeat business.
• Orchestrated a successful multi-channel marketing strategy, seamlessly integrating ATL campaigns, BTL activities, and innovative online strategies to achieve and surpass volume targets while promoting healthy food consumption within budget constraints.
• · Conceived and implemented engaging customer campaigns on digital platforms, building a loyal brand community.
• · Steered the creation and implementation of a dynamic online brand strategy for Amrit Group's food and health product lines, solidifying their position in the competitive digital landscape.

• Spearheaded social media strategy and content creation for East India, utilizing local languages to drive brand awareness and audience engagement.
• Developed and executed a comprehensive ATL, BTL, and digital marketing strategy for Consumer Electronics & Home Appliances, exceeding volume estimations and increasing consumption within budget.
• Managed regional creatives and digital communications for the East and Central Zones, fostering brand loyalty and customer interaction.

• Holds the distinction of planning & executing ATL, BTL and marketing activities to achieve volume estimations and increase consumption within budgeted parameters
• Taken care of ISD Management throughout East Zone
• Total ISD handled 110 with 8 supervisors
• Kept a close track of sales volumes, market share trends and competitor activities; analyzed the needs, attitudes and values of consumers for a stronger and more impactful brand experience
• Holds the distinction of planning & executing ATL, BTL and marketing activities to achieve volume estimations and increase consumption within budgeted parameters.

• Handled the entire gamut of ATL & all BTL activities for Sony Ericsson Phones in East Zone
• Managed overall marketing communication efforts including Sales Promotions, In-shop Brandings, Advertisements, Market Research, Opportunity & Threat Analysis, Road Shows, Brand Promotions (Paper Ads, Hoardings, FM), etc
• Conceptualized & evaluated marketing strategy based on knowledge of establishment objectives, market characteristics and cost and markup factors.

• Successfully carried out Consumer promotions, sales promotions (in-shop) and Insta-booth promotions; also organized brand awareness programmed.
• Managed the entire gamut of shop merchandising and marketing activities including advertising and promotion.