Summary
Overview
Work History
Education
Skills
Profession Relevant Skills
Timeline
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Avijit Dutta

Summary

Skilled copywriter with 4 years of experience working in a gaming company. Committed to producing exceptional and creative types of content, including articles, internet content, advertisements, commercials, brochures and publications. Experienced in a variety of writing styles and determined to strive for the best. Dedicated team player who enjoys working with others to develop innovative ideas.

Overview

5
5
years of professional experience

Work History

Copywriter

Gameskraft
10.2022 - Current


  • Worked with four different brands in real money gaming sector. Fantasy sports, Online Card games like Rummy, poker etc
  • Wrote content for 360 communication like marketing PNs, popups, SMS, in-app banners, Marketing landing page content, SEO blogs, app playstore content, growth marketing content, script writing, in-app product copies etc
  • Worked closely with the cross-functional stakeholders to build content strategy
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Improved search result rankings with targeted SEO strategy.
  • Customized brand message to reach and capture target audience interest and drive engagement.

Analyst

Gameskraft
07.2022 - Current
  • Worked on a exciting financial product - "Opinion trading"
  • Opinion trading is a new form of trading where people trade on utility based events that will have an outcome in the future.
  • Wrote informative blogs on Hedging, options trading, derivatives, intra-day trading etc
  • Researched and analyzed the movement of different events through data for eg Oil price, Gold and Silver Price, Unemployment rate, Repo rate etc
  • Identified and resolved problems through root cause analysis and research.

Cricket Content Writer

Crictips
11.2021 - 07.2022
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Conducted interviews with subject matter experts to generate topics.
  • Researched and wrote news stories, data based articles, listicles and and match reviews

Content Consultant

Aadhan | Short And News Trending App
07.2021 - 11.2021
  • Had the task of sorting out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
  • Applied understanding of public opinion, social media and traditional media use to create engaging and attention grabbing stories.
  • Carried out Deep Research and checked facts to maintain high standard of journalistic integrity.
  • Wrote, edited and produced stories for Internet and digital channels.
  • Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
  • Written over 30 snippets per day on various trending and breaking news topics

Content Producer

Cricket.com
08.2018 - 09.2019
  • Increased brand awareness through creation of innovative print and digital production.
  • Produced written content and schedules.
  • Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
  • Managed website by developing and refining pages to enhance appearance and increase user experience.
  • Generated stories to reflect current trends and news to pull audience into website.
  • Implemented strategies and tactics to grow followers on social media channels.

Education

PG Diploma - Journalism, Broadcast

Indian Institute of Journalism & New Media
Bengaluru

Bachelor of Arts - English

University of Calcutta
Kolkata

Skills

  • Language and tone customization
  • Web content creation
  • SEO awareness
  • Content Strategy
  • Brand personality
  • Creative problem solving

Profession Relevant Skills

  • Exceptional writing and editing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences.
  • Excellent listening skills that are helpful when listening to clients' objectives.
  • Have background in marketing that allows me to understand how product development, promotion and sales process works and how to strategic
  • Outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas.


Timeline

Copywriter

Gameskraft
10.2022 - Current

Analyst

Gameskraft
07.2022 - Current

Cricket Content Writer

Crictips
11.2021 - 07.2022

Content Consultant

Aadhan | Short And News Trending App
07.2021 - 11.2021

Content Producer

Cricket.com
08.2018 - 09.2019

PG Diploma - Journalism, Broadcast

Indian Institute of Journalism & New Media

Bachelor of Arts - English

University of Calcutta

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Avijit Dutta