Avijit Pal
Marketing Manager
Kolkata
Summary
Dynamic and results-oriented marketing professional with over 15 years of experience spanning marketing strategy, campaign management, and business development, supported by a strong foundation in sales, client relations, and data-driven decision-making. Currently serving as Marketing Manager at Integral Ventures, leading marketing initiatives for its broadband and construction businesses. Equipped with an MBA in Marketing & Systems and an engineering background, I excel in driving market growth, cross-functional collaboration, and enhancing brand visibility. Proficient in leveraging AI tools and prompt engineering (ChatGPT, Gemini, and other generative AI platforms) for market analysis, content creation, business communication, and strategic insights. Adept at leading teams, analyzing market trends, and applying analytical acumen to deliver sustainable business performance.
Overview
17
17
years of professional experience
4
4
Certifications
Work History
Marketing Manager
Integral Ventures
05.2022 - Current
- Leading marketing initiatives for parent company Integral Ventures, developing and executing strategies for both Integral Broadband and Nest Construction businesses.
- Developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition across broadband and construction divisions.
- Collaborating with sales, product, and operations teams to ensure marketing campaigns are aligned with business objectives and market needs.
- Analyzing marketing campaign performance, tracking key metrics (KPIs), and generating reports for management to support informed, data-driven decision-making.
- Managing marketing budgets, overseeing content creation, and directing digital and traditional marketing efforts to enhance online presence and market penetration.
Marketing Manager
Guard India Company
04.2015 - 12.2021
- Company Overview: Guard India Co was an air and lube oil filter manufacturing concern based in Kolkata.
- Directed and mentored the sales team to exceed sales targets.
- Delivered product presentations, after-sales training, and technical support to clients.
- Analyzed market trends and competitor data to drive strategic planning and pricing.
- Created reports and dashboards using Business Intelligence tools to provide management insights.
- Managed e-tendering processes, vendor registrations, and renewals across industries such as Power, Oil & Gas, Steel, Infrastructure, and Railways.
- Collaborated with cross-functional teams for customer feedback and product development.
- Responsibilities:
Marketing Executive
FMI (P) Ltd.
09.2012 - 03.2015
Executive – Marketing and Support
Educomp Solutions Ltd.
02.2009 - 08.2012
- Company Overview: Educomp solutions limited is a pioneer and market leader offering smart solutions for education such as smart classes, roots to wings play school chain etc.
- Oversaw operations of the Smart Class division in Odisha, managing deployments and client support.
- Ensured smooth coordination between sales, support, and technical teams to enhance service delivery.
Education
MBA - Marketing & Systems
Future Business School
01.2009
B.E. - Mechanical
Visveswaraiah Technological University
01.2005
Class 12 - undefined
M.H.Memorial School
01.2001
Class 10 - undefined
M.H.Memorial School
01.1999
Skills
- Marketing Strategy & Campaign Management
- Market Analysis & Data Interpretation
- Strategic Marketing Planning & Execution
- Cross-functional Team Leadership & Collaboration
- Business Intelligence & Reporting (Excel, Tableau)
Certification
Skilled in leveraging AI tools such as ChatGPT, Gemini, and other Generative AI platforms to draft compelling marketing copy, design innovative campaigns, and enhance business communications.
Timeline
Marketing Manager
Integral Ventures
05.2022 - Current
Marketing Manager
Guard India Company
04.2015 - 12.2021
Marketing Executive
FMI (P) Ltd.
09.2012 - 03.2015
Executive – Marketing and Support
Educomp Solutions Ltd.
02.2009 - 08.2012
B.E. - Mechanical
Visveswaraiah Technological University
Class 12 - undefined
M.H.Memorial School
Class 10 - undefined
M.H.Memorial School
MBA - Marketing & Systems
Future Business School
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