Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Volunteer
AVIJIT SHARMA

AVIJIT SHARMA

Sales
TRIBENI,West Bengal

Summary

Experienced sales professional with a desire to take on new challenges with responsibility and keen to contribute to company success. Solid record of achievement over 22 years in sales and distribution. Experience to handle large-scale business to exceed revenue objectives and drive business growth with strong leadership.

Overview

24
24
years of professional experience

Work History

Business Development Manager

Hindustan Agencies
08.2019 - Current
  • A pioneer distribution house in Odisha, handling over 80 companies' business
  • Operate GT, MT, and Super Stockiest business in Odisha
  • We run 300cr in FMCG business annually
  • Monitored market trends and competitor activities to identify areas of potential opportunity.
  • Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
  • Developed process to analyze customer feedback to incorporate insights into product development strategies.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • I have to handle big sales teams like Britannia 44 nos, Nestle 12 nos, Kellogg's -10 nos, Cadbury- 12 nos, Mother dairy-6, Bunge-6, Agrotech-3, Hershey's -2 Apart from that there is many combined salesman
  • Daily close monitoring sales as well as dispatch team
  • Created effective marketing, sales and promotional initiatives to drive revenue
  • Identified cross-selling opportunities through ongoing customer needs analysis
  • Closed long-term agreements through skillful negotiation
  • Evaluated team performance to identify areas requiring improvement
  • Developed business plans to establish revenue and growth
  • Coached and trained staff to comply with company policy and procedures.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Achieved established KPI for company, sales team and individual performance through teamwork and focus on customers.
  • Compiled and analyzed data to improve sales and performance.
  • Directed sales support staff in administrative tasks to help sales reps close deals.
  • Implemented systems and procedures to increase sales.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Increased profit margins by effectively controlling budget and overhead cost.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Increased sales volume and expanded product line to new retailers

Now Grocery Store Manager

Hindustan Agencies
08.2019 - 10.2021
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Opened and closed location and monitored shift changes
  • Established team priorities, maintained schedules and monitored performance.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Defined clear targets and objectives and communicated to other team members.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Identified and communicated customer needs to supply chain
  • Set aggressive targets for employees to drive company success
  • Reduced waste and pursued revenue development strategies.
  • Product Inventory, Store Visibility, store hygiene and cleanness monitor
  • Regularly stock check
  • Stock inward & out word monitoring
  • Co-ordination with warehouse supervisor, cashier , Floor staff, Security staff

Area Sales Manager

Eveready Industries Ltd
03.2018 - 07.2019
  • I have got a chance to handle Orissa's business
  • Collaborated with clients and distributors to create and promote new products.
  • Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Manage sales team to achieve sales target
  • Focus on micro label distribution
  • CFA Handling
  • Stock forecasting planning
  • Claim Management
  • Optimized team training and staff development
  • Reporting to Regional Sales

Area Sales Manager

Syska Led Pvt Ltd
02.2017 - 03.2018


  • I have got a chance to handle Western Orissa's business
  • Key responsibility to manage sales and service team and coordinate sales in western Orissa
  • Executed proven strategies to hit sales target and help company achieve goals.
  • Focus on Distribution through increasing new outlet and distributor
  • Introduced cost-saving initiatives to reduce losses and increase profit margin.
  • Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Secondary and Primary achievement

Senior Sales Executive (State Head)

Indo Nissin Foods Pvt ltd
08.2013 - 02.2017
  • I have got a chance to handle the entire Jharkhand business
  • Utilized multiple marketing strategies to improve Sales.
  • Recognized and resolved compound problems that effected upper-level management and business initiatives.
  • Increased revenue by implementing effective sales strategies
  • Established and maintained positive relationships with the Channel partner
  • CFA handling
  • Stock Forecasting and Planning
  • Primary and Secondary Target Achievement
  • Team Handling
  • Claim Management
  • Grew brand awareness by increasing market penetration
  • Optimized team training and staff development.

Sales Officer

Britannia Dairy Pvt ltd
07.2009 - 07.2013
  • I have got a chance to handle the entire Orissa and Jharkhand independently
  • With a set up of 39 AW's, 12 super stockiest, 2 C&FA in Orissa and one C&FA in Jharkhand, 2 TSI and 10 PSM
  • Enhanced sales operations through development of new sales strategies
  • Key responsibility to manage an existing sales team and coordinating sales in Orissa and Jharkhand
  • Identified and qualified new distributors to increase distribution and market share in key territories.
  • After the Dairy division merged with Bakery looking after both Bakery and Dairy business rural operations in Britannia in the coastal part of Orissa
  • Responsible for primary and secondary sales
  • Exploring the avenues of creating a strong brand image in Orissa and Jharkhand
  • CFA operation
  • Development Activity through various training programmed to sales team
  • Implementation of various attractive and innovative schemes
  • Accounting the trade budget and spends
  • Monitoring the Modern trade and key outlet business
  • Continuously improved self-performance by analyzing and monitoring sales data review.

Territory Sales In-charge

Britannia Dairy Pvt Ltd
09.2003 - 06.2009
  • Responsible for western Orissa sale
  • Secondary and Primary target achievement
  • Market visibility
  • Relationship builds up with the channel partner
  • Market Hygiene maintain
  • Claim preparation and timely submission
  • Focus on bill line sold, bill cut
  • Monitored customer buying trends
  • Monitored market conditions, and competitor actions to adjust sales strategies to achieve sales goal
  • Tracked changing product lines to effectively meet dynamic market demands.

Pioneer Salesman(PSM)

Britannia Dairy Pvt Ltd
09.1999 - 08.2003
  • Responsible for secondary sale
  • Merchandising and product visibility
  • Daily bill cut and Line sold
  • Market Hygiene
  • Relationship build-up with the channel partner
  • Worked effectively in fast-paced environments.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Passionate about learning and committed to continual improvement.
  • Organized and detail-oriented with a strong work ethic.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Self-motivated, with a strong sense of personal responsibility.

Education

MBA - Sales And Marketing

Sikkim Manipal University
Sikkim, India
2015

Bachelor of Commerce - Accounting

Burdwan University
1998

Skills

  • Territory and account management
  • Sales and market development
  • Process improvement
  • Market and competitive analysis
  • Sales trend forecasting
  • Business planning
  • Performance tracking and evaluations
  • Strategic decision-making
  • Sales reporting
  • Marketing strategy development
  • Distribution strategy development
  • Credit policy development
  • Team player
  • Market and Competitive Analysis
  • New Business Development
  • Staff Management
  • Sales Leadership
  • Coaching and Mentoring

Accomplishments

    National "Market Ka Raja" Contest Winner

    Dairy Whitener and Ghee category champion award

    Best Rural territory award 2013.

    National Contest Winner 2015- Thailand Trip

    Best territory award 2017

    Goa Contest Winner

Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Oriya
Advanced (C1)

Timeline

Business Development Manager

Hindustan Agencies
08.2019 - Current

Now Grocery Store Manager

Hindustan Agencies
08.2019 - 10.2021

Area Sales Manager

Eveready Industries Ltd
03.2018 - 07.2019

Area Sales Manager

Syska Led Pvt Ltd
02.2017 - 03.2018

Senior Sales Executive (State Head)

Indo Nissin Foods Pvt ltd
08.2013 - 02.2017

Sales Officer

Britannia Dairy Pvt ltd
07.2009 - 07.2013

Territory Sales In-charge

Britannia Dairy Pvt Ltd
09.2003 - 06.2009

Pioneer Salesman(PSM)

Britannia Dairy Pvt Ltd
09.1999 - 08.2003

MBA - Sales And Marketing

Sikkim Manipal University

Bachelor of Commerce - Accounting

Burdwan University

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