Avijit Singh
Hyderabad
Summary
Proven marketing leader with a track record of driving significant business growth and enhancing brand visibility at Axis Bank. Skilled in Microsoft Excel and adept at agency management, I've successfully led high-impact campaigns and strategic partnerships. Known for exceptional customer service and innovative market planning, I consistently deliver results beyond expectations.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manager - Marketing
Axis Bank
Hyderabad
09.2022 - Current
- Act as the single-point contact for all circle marketing needs
- Responsible for driving business and customer engagement through various mediums
- Responsible for improving the brand's visibility in the circle while driving unique customer engagement activities
- Drive lead generation and business through ROI led, cost-effective circle level activations
- Act as the brand custodian and ensure branch upkeep and brand hygiene is taken care of at all times
- Drive innovations in the marketplace
- Lead all retail marketing efforts of the bank, including CO led campaigns, at a circle level
- Responsible for the implementation and execution of all branding and merchandising requirements in the circle
- Active stakeholder management/interaction across circle leadership to arrive at circle-specific marketing plans
- Visit all branches under his/her purview and ensure constant engagement with all stakeholders
- Identify like-minded brands/partners whom we can partner with at a circle/national level to launch customer engagement campaigns
- Design and implement templated activities pan-India
Manager - Marketing
Allied Blenders & Distillers Pvt. Ltd.
10.2020 - 09.2022
- Handling Marketing and Activation.
- Market Planning.
- Go-to-market strategy.
- Brand Launch.
- Budget Management.
- Vendor Management.
- Business-Focused Activation
- Analyzing the on-ground effectiveness of the marketing plan.
Manager - Marketing
Pernod Ricard
Hyderabad
06.2019 - 10.2020
- Handling Marketing and Activation.
- Market Planning
- Go-to-market strategy.
- Brand Launch
- Budget Management
- Vendor Management
- Business-Focused Activation
- Analyzing the on-ground effectiveness of the marketing plan.
Manager - Marketing
Radio Mirchi
Hyderabad
10.2017 - 06.2019
- Tasked with strategic planning, P&L and execution of Telangana region
- Few of the marquee events executed :
- 1
- Bryan Adams - The ultimate tour live concert
- 2
- Martin Garrix - Power Arena live concert
- 3
- Vidya Vox - Kuthu fire tour live concert
- 4
- Radio Mirchi top 20 Concert
- 5
- Mirchi Neon Run - Telangana
- 6
- Mirchi Neon Run - Andra Pradesh
- 7
- Royal Stag Mirchi Live Concert
- 8 Pan Telangana Rwa, Coorporate and Mall activations
Management Trainee - Marketing
Optimus Pharma
Hyderabad
01.2017 - 12.2017
- Supervised on-boarding and maintaining of Key Clients
- Provided market intelligence, data analytics and customer insights support to sales & marketing teams to launch the right products, promotional activities and customer communication initiatives
Marketing Intern
Future Group India
Kolkata
05.2016 - 06.2016
- Project : Activation of ATL and BTL
- Focus : Children zone in Big bazar
- Total Outlet : 15
- Statergy : Parent centric activity in kid zone
- Reason : Increase the footfalls in that particular zone and henceforth once the footfall is their people will be aware of the kid zone and henceforth will hit the sale
- Activity :
- 1
- Cooking Competition
- 2
- Men on heel ramp walk
- 3
- Shera jamai Competition
- 4
- Chota Bheem : Children engagement activity
- 5
- Best couple quiz contest
- Result : Increase in footfalls, Awareness, Sale growth
- Mode of communication : Newspaper, Television, Radio
Intern
Prabhat Khabar
Kolkata
10.2014 - 11.2014
- Project : Communication and Advertisement
- Focus sector : Politics, Healthcare, Exibition
Education
Advance Certification - Digital Marketing & Communication
MICA | The School of Ideas
11.2022
MBA - Marketing & Operations
Gandhi Institute of Technology & Management (GITAM) University
Visakhapatnam01.2017
BANCELORS - COMMUNICATION AND JOURNALISM
Calcutta University
Kolkata01.2015
ISC - Business/Commerce, General
HOLY HOME, SERAMPORE
Serampore01.2012
ICSE - General Studies
DUNLOP ENGLISH MEDIUM SCHOOL
Bandel01.2010
Skills
- Microsoft Office
- Customer Service
- Agency management
- Media planning
- Product marketing
- Go-to-market strategy development
- Trade shows
- Microsoft Excel
Certification
- BEC
- Advanced Certification in Digital Marketing & Communication
Awards
over all till now
Languages
- English, Full Professional
- Telegu, Limited Working
- Hindi, Native or Bilingual
Timeline
Manager - Marketing
Axis Bank
09.2022 - Current
Manager - Marketing
Allied Blenders & Distillers Pvt. Ltd.
10.2020 - 09.2022
Manager - Marketing
Pernod Ricard
06.2019 - 10.2020
Manager - Marketing
Radio Mirchi
10.2017 - 06.2019
Management Trainee - Marketing
Optimus Pharma
01.2017 - 12.2017
Marketing Intern
Future Group India
05.2016 - 06.2016
Intern
Prabhat Khabar
10.2014 - 11.2014
Advance Certification - Digital Marketing & Communication
MICA | The School of Ideas
MBA - Marketing & Operations
Gandhi Institute of Technology & Management (GITAM) University
BANCELORS - COMMUNICATION AND JOURNALISM
Calcutta University
ISC - Business/Commerce, General
HOLY HOME, SERAMPORE
ICSE - General Studies
DUNLOP ENGLISH MEDIUM SCHOOL
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