AVIJIT SINHA
Kolkata
Summary
Results-driven Key Account Manager combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader that contributes as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
10
10
years of professional experience
Work History
Area Sales Manager B2B
Gujarat Cooperative Milk Marketing Federation Ltd
Kolkata
2022.12 - Current
- Develop and maintain strategic long-term trusting relationships with high volume clients to accomplish organic growth and long-term company objectives
- Addressed client questions and resolved complaints related to products, services and accounts.
- Identified new business opportunities and leads for key clients.
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
- Utilized sales data and client feedback to improve organizational strategies.
- Implemented solutions and strategies to keep clients from turning to competitive businesses.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Suggest solutions that answer requirements of clients
- Ensure the ordered products are delivered in a timely manner
- Serve as contact point for key customers and internal teams
- Resolve customers' complaints in an effective and respectful way
- Preparation of reports and communicate customers' feedback on service, technology and product delivery
- Research and source new potential clients
- Measure, track and analyze key account metrics
- Create reports for upper management
- Keep abreast with industry and market trends and best practices.
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
Area Sales Supervisor
Gujarat Cooperative Milk Marketing Federation Ltd
Frozen Line South Bengal
2019.01 - 2022.11
- Responsible for handling primary and secondary sales of the territory.
- Stock & Sales Planning.
- Distribution & Growth Strategies Planning
- Market Coverage & Distributor Appointment Planning to execution.
- Building infrastructure and market development
- 1st & 2nd Leg Logistics planning
- Designing operation strategy and managing the operation process
- Damages & Consumer Complaint handling.
- Vendor appointment
- Branding and Visibility.
- Competition tracking.
- Market Share Analysis.
- Liaising key associates and managing TSIs & PSMs
Senior Territory Sales Incharge
Gujarat Cooperative Milk Marketing Federation Ltd.
Kolkata
2016.10 - 2019.12
- Presented products and services to prospective customers.
- Educated customers on product features and use to provide optimal service.
- Analyzed potential sales opportunities and call plan.
- Handled 1st & 2nd leg transportation frozen products.
- Coordinated with C&FA and managed inventory.
- Expedited resolutions to correct customer problems and complaints.
- Expanded territory by successfully cold-calling retail leadership and negotiating profitable contracts.
- Trained staff members on effective sales techniques, boosting individual and group goal attainment.
- Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
- Developed and managed regional sales program and market operations.
- Researched and analyzed data and reports to identify trends and optimal sales strategies.
Territory Sales Incharge
Gujarat Cooperative Milk Marketing Federation Ltd
Kolkata
2014.07 - 2016.09
- Analyzed potential sales opportunities and call plan.
- Managed expenses and time to maximize productivity.
- Prospected, identified and cultivated relationships with contacts to promote products.
- Penetrated new markets by investigating competitor products, services and trends.
- Developed and implemented new sales strategies to update product lines.
- Identified and capitalized on market opportunities, consistently maintaining greater than 25% growth.
- Researched and analyzed data and reports to identify trends and optimal sales strategies.
- Liaised with retailers and product development team to recommend product improvements.
- Appointment of Distributors and addition of retailers to increase sales of the territory.
Education
MBA - Marketing, HR
Vidyasagar University
Midnapore03.2015
PGPM - Marketing, Retail
E.I.I.L.M
Kolkata05.2014
Global Networking Plus - Computer Installation And Repair Technology
NIIT
Kolkata04.2011
B.Com. (Hons - Accountancy
Calcutta University
03.2011
Higher Secondary - Commerce
N.D.B.M.M.S
Kolkata03.2008
Secondary Education - General Studies
P.A.S.M
Kolkata03.2006
Skills
- Account management
- Revenue generation
- Lead generation
- Needs analysis
- Staff training and motivation
- Processing payments
- Stock management
- Multitasking
- Friendly, positive attitude
- Organizational skills
- Active listening
- Market share & Data analysis
Accomplishments
- Successful arrangements & participation in Events (ISL & IPL)
- Business Development -opened 12 Amul Franchise Outlet in a year.
- Asset booking for product penetration & outlet addition
- Implementation of DMS
- Certificate of Leadership for Highest Scooping Parlour Creation.
- Certificate of Leadership for Best Performance in HAPC Creation.
- Received Total Quality Management Certificate of Leadership - Best Kaizen in Ice Cream Stock Position.
- Received Total Quality Management Certificate of Leadership – Placement of Ice Cream Pushcarts in North Kolkata and New Town Market.
- Coverage Expansion in Kolkata & South 24 Parganas Market through Taskforce: - I was leading a team of 15 members for the coverage expansion of ice cream outlets by preparing outlet universe with the help of android app My Track.
- Creation and development of new outlets of frozen products in Kolkata & South 24 Parganas market.
- Successful deployment of ice cream Vending Carts at Kolkata & South 24 Parganas.
Additional Information
- Other Qualification , Completed Higher Diploma in Systems & Networking from NIIT in 2011 with 76% Marks. Extra-Curricular Activities Represented school in Inter-School Cricket & Football Tournament.
Languages
Bengali
First Language
English
Advanced
C1
Hindi
Advanced
C1
Interests
Computer Games, Computer Troubleshooting, Watching motivational videos, Listening to Music & Podcasts.
Timeline
Area Sales Manager B2B
Gujarat Cooperative Milk Marketing Federation Ltd
2022.12 - Current
Area Sales Supervisor
Gujarat Cooperative Milk Marketing Federation Ltd
2019.01 - 2022.11
Senior Territory Sales Incharge
Gujarat Cooperative Milk Marketing Federation Ltd.
2016.10 - 2019.12
Territory Sales Incharge
Gujarat Cooperative Milk Marketing Federation Ltd
2014.07 - 2016.09
MBA - Marketing, HR
Vidyasagar University
PGPM - Marketing, Retail
E.I.I.L.M
Global Networking Plus - Computer Installation And Repair Technology
NIIT
B.Com. (Hons - Accountancy
Calcutta University
Higher Secondary - Commerce
N.D.B.M.M.S
Secondary Education - General Studies
P.A.S.M
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