Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Interests
Education and Training
Languages
Timeline
Generic
AVIJIT SINHA

AVIJIT SINHA

Area Sales Executive (District Manager)
Kolkata

Summary

Strategic Sales Leader with a decade of success driving growth for global and national giants—Haleon (world’s largest consumer healthcare company) and Amul (India’s leading food brand). Proven expertise in multi-channel sales strategy, account management, and market analysis. Renowned for crafting tailored solutions that boost channel efficiency, strengthen partner ecosystems, and unlock revenue potential. Spearheaded rural market expansion through distributor onboarding and targeted channel development, delivering measurable impact and sustainable growth

Overview

11
11
years of professional experience
8053
8053
years of post-secondary education
4
4
Languages

Work History

Area Sales Executive

Haleon
10.2024 - Current
  • Data Analysis: Analyzing sales data to identify trends, opportunities, and areas for improvement in channel performance.
  • Forecasting and Planning: Providing accurate and timely sales forecasts, including pipeline development for all channel partners.
  • Communication and Support: Providing ongoing support, training, and resources to channel partners, including tools and information.
  • Sales Strategy: Developing and implementing sales strategies tailored to the specific needs of rural markets and channel partners.
  • Performance Management: Setting and monitoring channel sales targets, tracking performance, and identifying areas for improvement.
  • Infrastructure Development: Appointing, developing, and implementing infrastructure and distribution strategies, ensuring efficient and effective delivery to rural distributors (10K and 5K towns).
  • Relationship Management: Building and maintaining strong relationships with existing channel partners to ensure alignment and collaboration.
  • Trade Spend Optimization: Conducting regular Trade Spend ROI reviews, implementing corrective actions, and monitoring performance against annual plans.

Area Sales Manager - B2B

Gujarat Cooperative Milk Marketing Federation Ltd
12.2022 - 09.2024
  • Develop and maintain strategic, long-term, trusting relationships with high-volume clients to achieve organic growth and long-term company objectives.
  • Handled monthly average sales of Rs 15 Crores.
  • Addressed client questions and resolved complaints related to products, services, and accounts.
  • Launched the Amul D2C channel in the East (Howrah Branch).
  • Identified new business opportunities and leads for key clients.
  • Cultivated client loyalty through consistent quality, productivity, exemplary service, and proactive management.
  • Utilized sales data and client feedback to improve organizational strategies.
  • Implemented solutions and strategies to prevent clients from switching to competing businesses.
  • Analyzed sales space capacities based on system parameters, securing high stock availability.
  • Suggest solutions that answer requirements of clients
  • Ensure the ordered products are delivered in a timely manner
  • Serve as contact point for key customers and internal teams
  • Resolve customers' complaints in an effective and respectful way
  • Preparation of reports and communicate customers' feedback on service, technology and product delivery
  • Research and source new potential clients
  • Measure, track and analyze key account metrics
  • Create reports for upper management
  • Keep abreast with industry and market trends and best practices.
  • Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.

Area Sales Supervisor

Gujarat Cooperative Milk Marketing Federation Ltd
01.2019 - 11.2022
  • Responsible for handling primary and secondary sales of the territory.
  • Stock & Sales Planning.
  • Distribution & Growth Strategies Planning
  • Market Coverage & Distributor Appointment Planning to execution.
  • Building infrastructure and market development
  • 1st & 2nd Leg Logistics planning
  • Designing operation strategy and managing the operation process
  • Damages & Consumer Complaint handling.
  • Vendor appointment
  • Branding and Visibility.
  • Competition tracking.
  • Market Share Analysis.
  • Liaising key associates and managing TSIs & PSMs

Senior Territory Sales Incharge

Gujarat Cooperative Milk Marketing Federation Ltd.
10.2016 - 12.2018
  • Presented products and services to prospective customers.
  • Educated customers on product features and use to provide optimal service.
  • Analyzed potential sales opportunities and call plan.
  • Handled 1st & 2nd leg transportation frozen products.
  • Coordinated with C&FA and managed inventory.
  • Expedited resolutions to correct customer problems and complaints.
  • Expanded territory by successfully cold-calling retail leadership and negotiating profitable contracts.
  • Trained staff members on effective sales techniques, boosting individual and group goal attainment.
  • Prospected, identified and cultivated relationships with contacts to promote product lines and solutions.
  • Developed and managed regional sales program and market operations.
  • Researched and analyzed data and reports to identify trends and optimal sales strategies.

Territory Sales Incharge

Gujarat Cooperative Milk Marketing Federation Ltd
07.2014 - 09.2016
  • Analyzed potential sales opportunities and call plan.
  • Managed expenses and time to maximize productivity.
  • Prospected, identified and cultivated relationships with contacts to promote products.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Developed and implemented new sales strategies to update product lines.
  • Identified and capitalized on market opportunities, consistently maintaining greater than 25% growth.
  • Researched and analyzed data and reports to identify trends and optimal sales strategies.
  • Liaised with retailers and product development team to recommend product improvements.
  • Appointment of Distributors and addition of retailers to increase sales of the territory.

Education

MBA - Marketing, HR

Vidyasagar University
05-2015

PGPM - Marketing, Retail

E.I.I.L.M
Kolkata, India
05-2014

Global Networking Plus - Computer Installation And Repair Technology

NIIT
03-2011

B.Com. (Hons) - Accountancy

Calcutta University
Kolkata, India
05-2011

Higher Secondary - Commerce

N.D.B.M.M.S

Secondary Education - General Studies

P.A.S.M

Skills

Account relationship development

Accomplishments

  • Achieved the Green Cap Award for being the top Area Sales Executive for 3 consecutive months.
  • In three months, we appointed 15 USRs and 250 rural distributors in 10,000 towns, and achieved the Pragati Warrior Award
  • Launched Amul D2C channel in East India (Howrah).
  • Successful arrangements and participation with stalls in events (Durand, ISL, and IPL)
  • Business Development opened 12 Amul franchise outlets in a year
  • Asset booking for product penetration, and outlet addition
  • Implementation of DMS
  • Launch of diced cheese & frozen Snacks in Kolkata market.
  • Certificate of Leadership for Highest Scooping Parlour Creation.
  • Certificate of Leadership for Best Performance in HAPC Creation.
  • Received Total Quality Management Certificate of Leadership - Best Kaizen in Ice Cream Stock Position.
  • Received Total Quality Management Certificate of Leadership – Placement of Ice Cream Pushcarts in North Kolkata and New Town Market.
  • Coverage Expansion in Kolkata & South 24 Parganas Market through Taskforce: - Coverage expansion of ice cream outlets & visibility work by preparing outlet universe with the help of android app My Track later on in Amul Track.
  • Successfully counter the launch of competition pouch milk Cream bell in Asansol market in 2017.
  • Creation and development of new outlets of frozen products in Kolkata & South 24 Parganas market.
  • Successful deployment of ice cream Vending Carts at Kolkata & South 24 Parganas.
  • Successful launch of pouch milk in Hyderabad market in 2014.

Additional Information

  • Other Qualification , Completed Higher Diploma in Systems & Networking from NIIT in 2011 with 76% Marks. Extra-Curricular Activities Represented school in Inter-School Cricket & Football Tournament.

Interests

Computer Games, Computer Troubleshooting, Watching motivational videos, Listening to Music & Podcasts. 

Education and Training

other

Languages

5,C1,5,C1

Timeline

Area Sales Executive

Haleon
10.2024 - Current

Area Sales Manager - B2B

Gujarat Cooperative Milk Marketing Federation Ltd
12.2022 - 09.2024

Area Sales Supervisor

Gujarat Cooperative Milk Marketing Federation Ltd
01.2019 - 11.2022

Senior Territory Sales Incharge

Gujarat Cooperative Milk Marketing Federation Ltd.
10.2016 - 12.2018

Territory Sales Incharge

Gujarat Cooperative Milk Marketing Federation Ltd
07.2014 - 09.2016

Higher Secondary - Commerce

N.D.B.M.M.S

Secondary Education - General Studies

P.A.S.M

MBA - Marketing, HR

Vidyasagar University

PGPM - Marketing, Retail

E.I.I.L.M

Global Networking Plus - Computer Installation And Repair Technology

NIIT

B.Com. (Hons) - Accountancy

Calcutta University

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