Avik Banerjee
Sales and Business Development
West Bengal
Summary
Sales and marketing strategist with 15+ years representing leading brands like Abbott, Cipla, LaRenon, Universal Corp and Buddy Back Home. Expertise in B2B/B2C marketing, brand development, and product launches. Proven success in increasing market share, optimizing distribution, and leading high-performance teams. Data-driven and innovative, consistently exceeding benchmarks and turning challenges into opportunities.
Overview
19
19
years of professional experience
Work History
Business Development Officer
Buddy Back Home Eldercare
2024.05 - Current
- Generate new business by building and managing network of doctors for company's 'Eldercare' vertical and in-house health centre Care Now.
- Engage in vendor development for 'Eldercare' vertical
- Create new business opportunities by forging new B2B partnerships
- Created Doctor-Network vertical from ground up.
- Oversee team of 10 business development executives and "Buddies".
Sales Manager (East India)
Universal Corporation
2022.10 - 4 2024
- Launched the Hospital Division in Eastern India, starting from zero and achieving an annual business turnover of ₹55 lakhs, resulting in a 55X increase in sales
- Spearheaded the complete setup of the division, including recruiting and onboarding team members, establishing a robust distributor network, and creating an efficient distribution channel for hospital products
- Managed a team of 6 Area Sales Managers (ASMs) and oversaw 50 distribution channels, ensuring high performance and target achievement
- Worked with brands like Karemed Comfort Adult Diaper, Underpad, and Luvlap baby range, ensuring successful market penetration and customer satisfaction.
Area Business Manager (Critical Care)
Strathspeylabs
2022.02 - 2022.06
- Formulated and executed strategies to maximize profitability and expand market share
- Conducted market analysis and sales forecasting to identify growth opportunities
- Managed financial performance, including budget, P&L, and team KPIs
- Successfully launched the Hospital Division in Eastern India
- Completed territory mapping within a month through extensive travel across West Bengal
- Managed distribution channels for East India, covering Bengal, Orissa, North East, and Chhattisgarh.
Area Business Manager (Critical Care)
Larenon
2016.05 - 2021.10
- Launched Critical Care Division from scratch, starting with zero sales and growing it to ₹7 lakhs per month, resulting in 7X increase in sales
- Managed budget, P&L figures, and acquisition costs, ensuring financial objectives were met
- Developed and monitored key performance indicators (KPIs) for team, ensuring high performance and achievement of sales targets
- Built and maintained strong relationships with corporate hospitals and nursing homes, enhancing product promotion and sales
- Completed territory mapping within a month across West Bengal.
Senior Sales Executive (Nutrition)
Abbott Healthcare
2010.01 - 2016.03
- Managed 165 doctors and led the promotion, sales, and monitoring of products
- Handled brands like Pediasure, Ensure and others
- Won 'Champion's League', an in-house award for outstanding sales performance, twice—2012, 2014
- Conducted 240 calls per month, ensuring 90-95% coverage with an average of 12 doctor visits per day.
Territory Manager (Respiratory)
Cipla
2007.06 - 2009.12
- Managed respiratory product sales working with brands like Levolin, Asthalin, Seroflo and others
- Recognised for over-achieving sales targets multiple times.
Sales Executive (Space Marketing)
Calcutta Yellow Pages
2006.01 - 2007.01
- Focused on space selling and client acquisition, achieving significant sales growth and brand recall.
Sales Executive
IMPACT
2006.01 - 2007.01
- Managed over 50 customer calls and sales per day.
Education
Bachelor of Commerce - Commerce, Economics, Accounts
Calcutta University
Kolkata2006
Skills
Sales Planning and Operations
Lead Generation
New Business Development
Strategic Planning
Team Leadership and Team Building
Industry-neutral Skills and Training
Languages
English
Advanced (C1)
Bengali
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Timeline
Business Development Officer
Buddy Back Home Eldercare
2024.05 - Current
Sales Manager (East India)
Universal Corporation
2022.10 - 4 2024
Area Business Manager (Critical Care)
Strathspeylabs
2022.02 - 2022.06
Area Business Manager (Critical Care)
Larenon
2016.05 - 2021.10
Senior Sales Executive (Nutrition)
Abbott Healthcare
2010.01 - 2016.03
Territory Manager (Respiratory)
Cipla
2007.06 - 2009.12
Sales Executive (Space Marketing)
Calcutta Yellow Pages
2006.01 - 2007.01
Sales Executive
IMPACT
2006.01 - 2007.01
Bachelor of Commerce - Commerce, Economics, Accounts
Calcutta University
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