Avik Chakraborty

CBRE South Asia Pvt ltd.

Gurgaon, Haryana

01.2020 - Current

Develop and edit communication materials like newsletters, blogs, press releases and similar marketing materials in order to promote company's products and services.
Develop and implement HR strategies and initiatives aligned with the overall business strategies.
Develop and monitor overall HR strategies, policies, systems, tactics and procedures across the organization.
End to end responsible for managing & updating residents app, news & notices, events and managing visitor management system app
Implement company's communication plan in order to increase brand awareness.
Incorporate Public Release, Digital and Traditional Marketing efforts. Work with different marketing departments to generate new ideas and innovative strategies.
Supported machine operators in setup and operation of production equipment resulting in efficient runs. Conducted quality inspections of finished products and made minor repairs to meet project expectations.
Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
Oversee and allocate the annual communications budget and ensure its use is fully maximized.
Resolved issues quickly to maintain productivity goals. Inspected final products to
assess compliance with quality standards and established tolerances.

Inboxe Consulting

Delhi, DELHI

06.2016 - 07.2020

Analyzed competitor pages to locate backlink and keyword opportunities. Developed marketing content such as blogs, promotional materials and advertisements for social
media.
Implemented behavioral-based performance management system to define expectations, standards and key performance areas. Researched and analyzed human resources trends and best practices and drove corporate policy changes to optimize business performance.
Outlined omnichannel channel goals across brands and digital platforms, including store systems, web, mobile and marketing systems. Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic.
Improved page content, keyword relevancy, and branding to achieve search engine optimization goals. Increased customer engagement through social media.
Identified target market and key segments through in-depth analysis of markets and related trends. Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets

RIGHT TURN, KOLKATA

Kolkata

06.2014 - 11.2015

Monitored advancements in social media and technology, working with marketing teams to adopt new platforms and facilitate integration into marketing plans.
Supported SEO initiatives to improve content, keywords, and branding. Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
Increased customer engagement through social media. Posted new content for products and services when managing marketing and release calendars.
Directed job fairs to bring in local talent for long term and seasonal positions. Assisted with recruitment process by posting job ads, filtering applications, scheduling interviews, assisting in interview process and drafting offer letters.

Shoppers Stop

Kolkata

02.2014 - 06.2014

Filed paperwork, sorted and delivered mail, and maintained office organization.
Drafted technical documents, social media posts and internal memoranda.
Coordinated work activities of subordinates and staff relating to employment, compensation, labor relations and employee relations.
Assisted with on-boarding process of 45 new hires in 20 days.
Recruited and screened qualified potential employees.
Delivered friendly assistance with new hires throughout interviewing and hiring process.
Maintained excellent attendance record, consistently arriving to work on time.

Summary