Summary
Overview
Work History
Education
Skills
Websites
Languages
Languages
Timeline
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Avilash Dhar

Kolkata

Summary

Sales Leader with 8+ years of experience in managing teams and driving revenue growth across eCommerce and modern trade channels. Expertise in negotiation, competitive pricing, and customer relationship management (CRM) to achieve organizational KPIs. Skilled in P&L management, strategic forecasting, and cost optimization, delivering sustainable business success.

Overview

11
11
years of professional experience

Work History

Assistant Manager – eCommerce & Modern Trade

Annapurna Group
Kolkata
06.2024 - Current
  • Built and led a cross-functional team of 10+ members across Jharkhand, achieving 150% sales growth across platforms like Flipkart, Big Basket, and BlinkIt.
  • Designed and executed business expansion strategies that boosted sales by 25% within two months, enhancing market share.
  • Implemented SEO-driven product content strategies, improving online conversion rates by 20%.
  • Streamlined sales forecasting and inventory management processes, increasing fill rates by 15% and reducing stock-outs.
  • Strengthened CRM initiatives, resolving client escalations faster and improving customer satisfaction scores.

Sales Executive – Modern Trade & eCommerce

Gujarat Tea Processors & Packers Ltd
Kolkata
01.2022 - 06.2024
  • Drove revenue growth from ₹2 lakh to ₹25 lakh across East India through effective market penetration and business development.
  • Led & trained a team of 15 members in executing sales & operations.
  • Developed and negotiated competitive pricing strategies, achieving 75% success in listing new SKUs with key retail chains.
  • Expanded distribution networks into new regions, growing the customer base by 200% within 24 months.
  • Achieved a 95% order fulfillment rate by optimizing inventory control and logistics management processes.
  • Led localized marketing campaigns, driving 100% growth in product visibility and market share.

Area Sales Executive – Modern Trade & eCommerce

Adani Wilmar Ltd
Kolkata
06.2014 - 09.2019
  • Achieved 230% revenue growth in B2B and B2C segments by leading comprehensive sales and marketing initiatives.
  • Negotiated long-term contracts, increasing shipment volumes from 450MT to 1500MT per month over four years.
  • Managed a team of 25+ members across east India.
  • Developed regional marketing strategies, boosting brand visibility by 50% through targeted promotions.
  • Managed inventory and logistics operations to maintain top-tier service levels, consistently exceeding 95% fill rates.
  • Collaborated with internal and external stakeholders to ensure operational excellence and process improvements.

Education

MBA - Marketing

I.B.S.
Hyderabad
01.2014

B.Com - Accountancy Hons.

Karim City College
Jamshedpur
01.2012

Skills

  • Sales Strategy and Execution
  • Business Development and Expansion
  • Team Building and Leadership
  • Negotiation and Competitive Pricing
  • Customer Relationship Management (CRM)
  • Strategic Sales Forecasting
  • P&L Responsibility and Cost Control
  • KPI Achievement and Process Improvement
  • Operational Excellence
  • E-commerce and Modern Trade Management

Languages

  • English, Full Professional Proficiency
  • Hindi, Full Professional Proficiency
  • Bengali, Limited Working Proficiency

Languages

Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2

Timeline

Assistant Manager – eCommerce & Modern Trade

Annapurna Group
06.2024 - Current

Sales Executive – Modern Trade & eCommerce

Gujarat Tea Processors & Packers Ltd
01.2022 - 06.2024

Area Sales Executive – Modern Trade & eCommerce

Adani Wilmar Ltd
06.2014 - 09.2019

MBA - Marketing

I.B.S.

B.Com - Accountancy Hons.

Karim City College

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