Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Languages
Accomplishments
Work Availability
Websites
Interests
Software
Affiliations
Work Preference
Quote
Timeline
72
Avinash Akula

Avinash Akula

Digital Marketing
Hyderabad,TG

Summary

Dynamic marketing leader with a proven track record at SAS Infra, excelling in campaign optimization and budget management. Skilled in SEO strategies and team leadership, I drive brand growth and enhance performance metrics through innovative, data-driven approaches. Successfully implemented multi-channel strategies that significantly increased lead generation and ROI.

Overview

7
7
years of professional experience
3
3
Certification

Work History

Head of Marketing

SAS Infra
Hyderabad, Telangana
03.2024 - Current
  • Analyzed campaign performance data to identify opportunities for optimization and improvement.
  • Conducted market research and analysis to identify potential markets, consumer trends, and competitive landscape.
  • Oversaw the production of promotional materials such as brochures, catalogs, flyers.
  • Managed relationships with external vendors including advertising agencies, media outlets and design firms.
  • Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
  • Implemented SEO strategies to improve website visibility and drive organic traffic.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Directed digital marketing campaigns across multiple channels including email, social media and website optimization.
  • Identified target audiences and devised campaigns to match target demographics, and optimize results.
  • Communicated the marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • Interviewed and hired talented individuals to add value to marketing team.

Performance Manager

Antara Senior Care
Noida, Uttar Pradesh
07.2023 - 11.2023
  • Led multi-channel acquisition campaigns, delivering strong results in lead generation, revenue, and ROI.
  • Developed innovative marketing strategies through cross-functional collaboration.
  • Managed digital prospecting, remarketing, and optimized budget allocation for maximum impact.
  • Executed A/B testing and CRO initiatives, successfully reducing cost per lead (CPL).
  • Utilized data-driven analysis to enhance campaign performance and cost efficiency.
  • Tracked and analyzed key performance metrics to inform strategic decisions.
  • Spearheaded continuous improvement initiatives to drive operational

PPC Manager

Socialchaat
Chandigarh, Haryana
02.2023 - 06.2023
  • Designed and executed digital strategies in e-commerce, lead generation, and app marketing.
  • Managed PPC campaigns across platforms, driving high ROI and conversion rates.
  • Conducted keyword research, optimized ad copy, and improved CTR and CPA.
  • Implemented tracking pixels, monitored KPIs, and delivered weekly performance reports.
  • Collaborated with developers and clients to tailor campaigns, ensuring alignment with goals.
  • Ensured compliance with advertising policies across platforms (Google Ads, Bing Ads).
  • Enhanced website UX to boost conversion rates based on user behavior analysis.

PPC Specialist

Alogic Electronics India Pvt LTD
Mumbai, Maharashtra
06.2022 - 02.2023
  • Executed SEO, SEM, display, video, and social media strategies for U.S. & Canadian clients.
  • Increased online visibility, traffic, conversions, & search rankings through targeted campaigns.
  • Utilized tools like Keyword Planner, SEMrush, & Google Analytics for keyword analysis & performance tracking.
  • Conducted competitive analysis and A/B testing to enhance campaign effectiveness.
  • Optimized website conversion rates and shopping cart experiences based on KPIs.
  • Performed regular account audits and generated detailed performance reports (CTR, CPC, CPM).
  • Supported analytics setup and tracked visitor behavior for actionable insights.

PPC Analyst

SWIFT DIGITALS
Hyderabad, Hyderabad
01.2018 - 05.2022
  • Managed global digital ads campaigns (USA, UK, UAE, Canada) across SMM & SEM.
  • Expert in ad copywriting, bid strategy, campaign optimization, & ROI tracking.
  • Leveraged in keywords, search term reports & negative keywords for precision targeting.
  • Delivered performance reports on CTR, CPC, ROI, Quality score, & budget efficiency.
  • Oversaw PPC strategies aligned with client goals; enhanced traffic via SEO & load time improvements.
  • Generated reports detailing findings and recommendations.
  • Analyzed customer feedback to guide product and service enhancements.
  • Evaluated customer needs and feedback to drive product and service improvements.

Education

BBA - Bachelor of Business Administration

Chhatrapati Shah Ji Maharaj University
Kanpur
07.2013

Skills

  • Campaign optimization
  • Bid & Budget management
  • Brand & CRM management
  • Competitive & KPI analysis
  • Performance metrics
  • Digital advertising
  • SEO strategies
  • Market research
  • A/B testing
  • Multitasking
  • ROI analysis

Certification

  • Google Ads Certification License - Life time
  • Tag Manager Certification License - 2022
  • Analytics Certification License - 2023

Personal Information

Digital Marketing

 Avinash Akula

+91-986 699 6306
akulaaavinash@gmail.com
Hyderabad, Telangana, India
https://www.linkedin.com/in/avinash-akulaa/

Languages

Telugu
First Language
Telugu
Proficient (C2)
C2
English
Upper Intermediate (B2)
B2
Hindi
Intermediate (B1)
B1

Accomplishments

  • Increased net revenue by 4% by spearheading and leading a comprehensive marketing campaign.
  • Achieved #1 position for the “Keywords” keyword search terms from certain periods.
  • Supervised team of 18 staff members.
  • Collaborated with team of 3 in the development of Anatra projects.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Interests

Exploring digital trends & emerging marketing technologies

SEO and content strategy innovation

Data analytics and consumer behavior

Creative ad design and storytelling

Blogging & content creation

Networking at marketing events and webinars

Learning AI tools in marketing

Software

SEO Tools: SEMrush, Google Search Console

Analytics & Reporting: Google Analytics, Tag Manager

Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Ads

Native Ads: Taboola, Out Brain

Email Marketing: Mailchimp, HubSpot

Keyword Research: Google Keyword Planner, Uber suggest

A/B Testing & Optimization: Google Optimize, Hotjar

CRM & Automation: HubSpot, Zoho CRM, 4qt, Daebuild, High rise

Affiliations

  • Member, Google Skillshop – Certified in Google Ads & Analytics

Work Preference

Work Type

Full Time

Work Location

HybridRemoteOn-Site

Important To Me

Work-life balance4-day work weekFlexible work hoursCompany CulturePersonal development programsCareer advancementStock Options / Equity / Profit Sharing

Quote

"Opportunities don't happen. You create them."
– Chris Grosser

Timeline

Head of Marketing

SAS Infra
03.2024 - Current

Performance Manager

Antara Senior Care
07.2023 - 11.2023

PPC Manager

Socialchaat
02.2023 - 06.2023

PPC Specialist

Alogic Electronics India Pvt LTD
06.2022 - 02.2023

PPC Analyst

SWIFT DIGITALS
01.2018 - 05.2022

BBA - Bachelor of Business Administration

Chhatrapati Shah Ji Maharaj University
Avinash AkulaDigital Marketing