Avinash Ashar

Instrumental in driving insights to action for Chocolate Category at Mondelez India. Planning & execution of consumer insights for multiple product categories. Provide marketing teams with actionable recommendations that help drive brand growth.

Extensive experience in designing and driving quasi-qualitative studies to assess consumer behavior, trends, and behaviors within the chocolate domain.

Day-to-day partnering with research agencies to design and implement large-scale studies, ensuring quality deliverables, helping to deliver business objectives.

Work tracks managed across brand health, creative evaluation, pack testing, product benchmarking, and pricing analysis.

Leading insights and survey team for the startup.

Assess the clientele's business needs.

Focus on textual analysis based on conversational data.

Brand lift studies, lead generation, product placement, and sampling.

Managing a cluster of businesses at Kantar India (West) for key accounts. Clientele development (West Zone) is primarily for business sustenance.

Working with clients on brand strategies, creating an integrated action plan for development. Along with the brand, customer experience in the form of transactional evaluation and customer advocacy formed the core work areas.

Topical expertise: Brand Growth, CX, Pricing Simulations, and Creative Testing.

Categories handled: Automotive, BFSI, FMCG - Foods, and Infra.

Focus on automation and dashboarding to provide concise and point-in-time information to clients.