Avinash B
Chennai
Summary
Results-driven Senior Pricing Analyst with ZF Group, specializing in strategic pricing and margin analysis. Achieved significant operational efficiency through automated quote generation, enhancing customer responsiveness. Proficient in pricing software and skilled in cross-functional collaboration, I excel in developing pricing strategies that align with business objectives and drive profitability.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Pricing Analyst
ZF Group
Chennai
08.2023 - Current
- Conducted margin analysis and financial evaluations across product groups and regions, forecasting minimum margin thresholds throughout the product lifecycle. Continuously assessed profitability by resizing within available GM% buffers.
- Applied prescriptive and predictive markdown strategies using price elasticity data to optimize timing and magnitude of markdowns, driving higher business outcomes.
- Led pilot projects to track team actions against financial metrics, optimizing processes and resource setups for improved outcomes.
- Implemented a sales order-based quoting system, followed by seamless quote-based order creation, tracking, invoicing, and shipping. Automated the quote generation process by integrating regional minimum gross margin thresholds and net hard floor pricing, while categorizing products under sales segments such as Top Sellers and Long Tail, using competitive market data. This automation enabled quote generation in under 3 minutes, reducing the turnaround time (TAT) by over an hour, significantly improving operational efficiency and customer responsiveness. As part of a continuous process improvement initiative, introduced a feedback-trigger mechanism: when a customer requests a lower price with justification, the system automatically triggers a data set to Product Managers for review and potential pricing strategy refinement.
- Managed intercompany and transfer pricing strategies, aligning retail and net pricing with customer profiles and pricing lists. Developed pricing models based on quarterly business increments and dynamic GM% tailored to product categories.
- Priced new-to-range products using central net hard floor and cost-plus markup methods. Incorporated market-specific competitive pricing and target GM% based on brand and manufacturing type to ensure strategic alignment and profitability.
- Oversaw the creation, updating, and maintenance of price lists based on customer segment, region, product group, and brand. Conducted regular price rounds to ensure alignment with market dynamics and internal margin targets. Maintained a centralized price list database for accuracy and accessibility.
- Tools Used: SAP, Microsoft Dynamics, IBM Mainframe, Salesforce
Pricing Analyst
Ford Motors Pvt Ltd
Chennai
07.2022 - 06.2023
- Directed pricing operations for France and Greece, focusing on vehicle line pricing and discounting.
- Collaborated with sales team to develop pricing strategies for new products.
- Conducted in-depth research into product costs and supplier relations to ensure accurate pricing models.
- Ensured accuracy of pricing structures in EUROVAC while adhering to market guidelines.
- Created weekly performance metrics and performed root cause analysis to minimize pricing errors.
- Collaborated with European counterparts to address pricing discrepancies and enhance price list rollouts.
- Executed real-time analytics on critical business metrics to mitigate financial risks across Europe.
Senior Executive – Pricing Strategy
Future Group
Chennai
06.2018 - 04.2022
- Designed and implemented pricing models for FMCG, fashion, and lifestyle products, reducing pricing errors by 20%.
- Conducted in-depth market research and competitor benchmarking to support strategic pricing decisions.
- Played a key role in business recovery planning, contributing to a 16% MTD growth in underperforming units.
- Collaborated with cross-functional teams to align pricing terms with revenue goals, and contract negotiations.
- Developed and implemented key performance indicators (KPIs) to monitor team effectiveness, fostering a culture of accountability and continuous improvement among staff members.
- Mentored and trained junior executives, cultivating leadership skills and enhancing team dynamics to drive organizational success within Future Group.
Education
MBA - Finance & Marketing
DGVC School of Management Studies
Chennai01.2018
B.Com -
Sri Ramakrishna Arts College
Coimbatore01.2016
Skills
- Strategic pricing and discounting
- Pricing strategy development
- Margin analysis and forecasting
- Markdown optimization
- Customer segmentation
- Pricing software proficiency
- Price optimization
- Sales order management
- Cross-functional collaboration
Certification
Advanced Data Analytics, IIT Madras, 02/01/23
Accomplishments
- Boosted business growth from 29% to 47% in five weeks using retail strategy
- Conducted a catchment study that reversed a -7% MTD to a +16% growth
- Developed a competitive benchmarking framework for pricing optimization
- Automated quote generation process, reducing turnaround time by over an hour, and enabling quotes in under 3 minutes
Personal Information
Date of Birth: 02/02/96
Timeline
Senior Pricing Analyst
ZF Group
08.2023 - Current
Pricing Analyst
Ford Motors Pvt Ltd
07.2022 - 06.2023
Senior Executive – Pricing Strategy
Future Group
06.2018 - 04.2022
MBA - Finance & Marketing
DGVC School of Management Studies
B.Com -
Sri Ramakrishna Arts College