Avinash Kashyap
Public Relations and Communications Professional | StoryTeller
New Delhi
Summary
With over 7+ years of experience in PR and communications, implemented strategic initiatives that have led to remarkable growth, elevating companies' reputation and image by factors of 10x. A seasoned brand storyteller and creative communications professional, specialized in empowering companies to build stronger brands through strategic PR initiatives. Dedicated to driving business growth through creative content and strategic communications, ensuring that every message resonates with authenticity and impact.
Overview
7
7
years of professional experience
4
4
Languages
Work History
HEAD - PUBLIC RELATIONS AND STRATEGIC COMMUNICATIONS
NXTWAVE DISRUPTIVE TECHNOLOGIES
Hyderabad
2 2023 - Current
- Increased NxtWave's media visibility by 60% and strengthened relations with regional and national media outlets.
- Secured organic interview opportunities for founders on major regional news channels and newspapers.
- Expanded Cat-A news coverage by 50%, reaching over 3.5 billion people—3x more than previous.
- Achieved a surge in PR value to 5 crores, marking a growth of approximately 1,328.57%, and total ad value rose to 1.5 crores.
- Enhanced brand perception and sentiment by 30%, leading to recognition with awards such as "Startup Spotlight of the Year" by T-Hub and Forbes 30 Under 30 for both NxtWave's cofounder.
- Strategized and executed NxtWave's entire PR plan, fostering brand trust and media visibility.
- Worked alongside external PR firms and internal sales and marketing managers to determine branding, product positioning, and media messages.
- Developed compelling press materials, including press releases, media alerts, and pitch letters, to generate journalist interest.
BRAND EDITOR-CONTENT, PR AND COMMUNICATIONS
TIWIT LIFE
Bengaluru
03.2022 - 2 2023
- Developed and promoted corporate brand, images and identity to media and public.
- Increased website traffic by 10% within first six months through implementation of targeted content strategies and SEO optimization.
- Achieved social media engagement rate of at least 10% per post by end of quarter through creation of highly engaging and shareable content.
INTERN-PR & SOCIAL MEDIA COORDINATOR
TMD-The Marketing Department
Toronto
01.2022 - 03.2022
- Secured media coverage in at least 4 top-tier publications for each client within first 3 months, resulting in increase in brand visibility.
- Achieved 8% growth in social media followers and 7% increase in organic reach for each client within first 4 months.
- Secured 3 speaking opportunities for each two insurance clients within first 3 months, resulting in increased industry visibility and thought leadership.
ASSOCIATE MANAGER-CONTENT, PR & COMMUNICATIONS
Arha Media and Broadcast Pvt Ltd
Hyderabad
03.2021 - 08.2021
- Enhanced media visibility in at least 4 CAT-A channels and online platforms for each movie launch and web series launch, resulting in creating buzz for new launches.
- Implemented 2-3 successful PR campaigns or initiatives for each movie launch and web series launch, resulting in increased media coverage and audience engagement.
- Improved brand recognition and recall by 17% for brand solutions through strategic branding and messaging incorporated into movie launches and web series launches.
ASSOCIATE PRODUCER-CONTENT & COMMUNICATIONS
Zee Entertainment Enterprises
Hyderabad
08.2019 - 03.2021
- Crafted core campaign propositions and drafted creative briefs for marketing toolkit development, while curating shoulder content to amplify promotional campaigns.
- Conceptualized and implemented brand campaigns to maintain brand positioning, increase awareness, and ensure consistency.
- Took charge of ideation, writing, and development of new television shows, ensuring creative excellence and alignment with brand objectives.
COMMUNICATIONS & PR MANAGER
Shine Group Of Institutions
Hyderabad
06.2015 - 05.2017
- Achieved target increase of 30% in media mentions and impressions over course of year, demonstrating effective media relations and PR efforts.
- Built and strengthened industry partnerships to improve admissions, amplify coverage and maximize effectiveness of marketing strategies.
Education
Master of Arts - Public Relations And Corporate Communications
FANSHAWE COLLEGE
ONTARIO, CANADA 09.2021 - 2022.04
Master of Arts - Media And Communications
CHRIST UNIVERSITY
BANGALORE, INDIA 06.2017 - 2019.05
B.Tech - Electrical, Electronics And Communications Engineering
JNTUH
HYDERABAD, INDIA 06.2010 - 2014.05
Skills
Critical Thinking
undefinedWebsites
- https://timesofindia.indiatimes.com/entertainment/events/hyderabad/from-sexuality-to-sabarimala-this
- https://timesofindia.indiatimes.com/entertainment/events/hyderabad/trouble-in-tiss-protest-intensifi
- https://www.academia.edu/42208693/_IF_IT_BLEEDS_IT_LEADS_-_A_Freudian_Perspective_on_Contemporary_Te
Timeline
BRAND EDITOR-CONTENT, PR AND COMMUNICATIONS
TIWIT LIFE
03.2022 - 2 2023
INTERN-PR & SOCIAL MEDIA COORDINATOR
TMD-The Marketing Department
01.2022 - 03.2022
Master of Arts - Public Relations And Corporate Communications
FANSHAWE COLLEGE
09.2021 - 2022.04
ASSOCIATE MANAGER-CONTENT, PR & COMMUNICATIONS
Arha Media and Broadcast Pvt Ltd
03.2021 - 08.2021
ASSOCIATE PRODUCER-CONTENT & COMMUNICATIONS
Zee Entertainment Enterprises
08.2019 - 03.2021
Master of Arts - Media And Communications
CHRIST UNIVERSITY
06.2017 - 2019.05
COMMUNICATIONS & PR MANAGER
Shine Group Of Institutions
06.2015 - 05.2017
B.Tech - Electrical, Electronics And Communications Engineering
JNTUH
06.2010 - 2014.05
HEAD - PUBLIC RELATIONS AND STRATEGIC COMMUNICATIONS
NXTWAVE DISRUPTIVE TECHNOLOGIES
2 2023 - Current
Awards
- Received best employee of the Quarter for providing creative brand solutions and helping the organization multiply their revenue through brand integration and solutions-Arha Media and Broadcast Pvt. Ltd.
- Received the President's Honorary Roll award for the Graduate Certificate in Public Relations and Corporate Communications.
- Topped the university during my Masters in Media and Communications at Christ University, Bangalore, India.
Volunteer Experience
KAARMIC Educational Services, Volunteered with KAARMIC Educational Services, an NGO and Social Enterprise with a focus on driving innovation and reinvention of the Govt. Education Ecosystem, as a Trainer teaching the underprivileged kids across the country for bridging the gaps in current Educational system.
Writing Fiction
I co-wrote the web series "Qubool Hai" released on the AHA OTT platform, as well as contributing to the screenplay of two feature films.
Awards & Recognitions
- Awarded "Best Employee of the Quarter" at Arha Media and Broadcast Pvt. Ltd. for delivering innovative brand solutions that significantly contributed to revenue growth through successful brand integration initiatives.
- Recognized with the "President's Honorary Roll" award for outstanding achievement in the Graduate Certificate program in Public Relations and Corporate Communications.
- Achieved gold medal at Christ University, Bangalore, India, for academic excellence during my Master's program in Media and Communications.
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