AVINASH KUMAR

Dynamic career of over 21 years with rich experience & year-on-year success in diverse range of Business Management Applications, including Market Analysis, Sales & Marketing Operations and Team Building Expertise in developing & managing retail channels in order to derive the required market share, revenue and profit of the organization Excellence in formulating and implementing tactical initiatives to achieve corporate strategic goals Revamped visibility platforms and executed category management strategies to bring a resultant increase in market share, sales, gross margin, ROI, shopping basket size and customer satisfaction Possess in-depth knowledge in designing entire product range including brand, category and product mix Actively led brand activation, in-store brand visibility & communication programs, brand promotional schemes and events Goal-driven, tenacious management professional with award winning record in highly competitive industries Excellence in managing all phases of sales development cycles, from prospecting, detailed presentations & negotiation to closing & following up activities Strong leader & team player; excellent motivational skills to sustain forward growth momentum while motivating peak individual performance from team members

• Recognized for excellent contribution for consistent performance for over 100% TCL in all 9 months Achieved appreciation for accomplishing TCL annual business plan 2017 -18 in 10 months
• Steered initiatives/enablers for market coverage; directed team & submission of reports to respected managers Accomplished the with Moment of the Fame twice for appointing substocks in Rohtas Dist. and 33 NTO'S for SF in city of Patna respectively
• Initiated Sub stockist concept and NTO Model in Bihar, later accepted & executed PAN India Introduced EBO concept, introduced 10 EBOS in Bihar and 8 in North East
• Ensured adherence to PJCP Number and drove quality of initiatives in the respective territories basis market insights Spearheaded marketing activities as per market needs & addressed with required BTL & ATL's Marketing effectiveness - Retail growth for MBO's/key dealer points as per BTL activities performed
• Administered stock management & merchandising at CFA & RS level to decrease sludge & improve stock turns % reduction in sludge Controlled RS level activity to help RS to form own clubs looking at annual turnovers & do meets to enable a platform to share companies plan & hear them out
• Supervised number of RS's formed clubs for points under the RS Quality of activities/feedback from RS on the same

• Fundamental of Computers
• ERP & E-CRM, Fundamentals of Database Management Systems and Enterprise IT Applications