AVINASH KUMAR ABHISHEK
Delhi,DL
Summary
8+ years of SEO and organic growth experience (including SMO, SEM, email, affiliate, and mobile marketing knowledge). In charge of developing strategies for online reputation management (ORM), web analytics, social media optimization (SMO), and search engine marketing (SEM), among other things.
Overview
9
9
years of professional experience
Work History
YouTube & Social Media Analyst
Times Internet
Noida
09.2025 - Current
- All channels hit highest revenue within 90 days
- Revenue grew 38% from September to November compared to the previous three months (June to August).
- All channels hit highest Viewership within 6 Months
- Analyzed social media trends to inform content strategy and audience engagement.
- Collaborated with marketing teams to develop effective social media campaigns.
- Optimized existing posts using SEO techniques such as keyword optimization and link building.
Senior Executive (YouTube & Website Video)
India Today Group
Noida, IN
07.2024 - 08.2025
- Real-time trending keyword and topic optimization.
- Keeping tabs on rival and offering advice on how to make stories better.
- Providing data-driven insights to improve YouTube's performance and user experience, analyzing large datasets, identifying trends, and making recommendations based on findings.
- Taking responsibility for the day-to-day operation of the YouTube channels.
- Devise and implement audience development strategies, both on and off YouTube, to increase viewing and subscriber numbers.
- A specific focus should be to grow audience in content and regions with the most effective commercial return.
Senior SEO Executive (website + Video)
ABP News
Delhi, Delhi
08.2021 - 07.2024
- optimization of topics and keywords based on current trends.
observing competitors and providing guidance on improving narratives.
Monitor and assess all website queries, including sitemaps, robots, alt tags, metadata, content, and quality.
identifying the areas for future expansion and development of the web portal. monitoring Search Console and collaborating with the team to fix problems related to AMP, schemas, structural data, and other website components.
helping the content, web development, and design teams by providing new website improvements and template analysis to boost product SEO.
assuming accountability for the regular management of the YouTube channels
Create and execute audience development tactics on and off YouTube to boost the number of views and subscribers.
A particular emphasis
Senior Executive
India Today Group
04.2021 - 07.2021
- Digital Marketing and Syndication at India Today
- Handling Paid Marketing for ESPL - India Today Gaming
- Managing Google AdWords, YouTube, Facebook, Instagram, Twitter, Outbrain and Taboola Paid Campaigns and submit performance reports on daily, weekly and monthly basis
- YouTube Channel Management for Digital First 20 Newly Launched Mobile Tak
- Roperties namely News Tak, Bharat Tak Sports Tak etc
- Content and Data Analysis for India Today Group YouTube channels
- Monitor online presence of company's brand and engaged with users, strengthening customer relationships
- Implement marketing and promotion tactics that led to 44% growth in total social media shares and 33% increase in website traffic from social media posts
- Optimized social media channels and web pages to improve SEO and Usability
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements
- Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals
- Improved click-through rates, conversion and other important KPIs with strategic approach
- Created wide range of digital assets such as rich media online ads and micro websites
- Built, implemented and updated effective SEO strategies.
Digital Marketing Specialist Consultant
India Today Group
01.2017 - 04.2021
- YouTube Channel Management for Digital First 20 Newly Launched Mobile Tak
- Roperties namely News Tak, Bharat Tak Sports Tak etc
- Content and Data Analysis for India Today Group YouTube channels
- Monitor online presence of company's brand and engaged with users, strengthening customer relationships
- Implement marketing and promotion tactics that led to 44% growth in total social media shares and 33% increase in website traffic from social media posts
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content
- Built, implemented and updated effective SEO strategies.
Education
Bachelor of Business Administration -
Guru Gobind Singh Indraprastha University
01.2017
Master of Business Administration -
Guru Gobind Singh Indraprastha University
01.2012
Skills
- Digital Marketing
- Social Media Marketing
- Syndications operation
- Paid Marketing
- Search Engine Optimization
- Affiliate Marketing
- Content optimization
- Keyword Research
- Data Analytics
- Competitor Analysis
- Google Analytics
- SEO Strategies
Accomplishments
- YouTube Shorts story of ABP Network is discussed and showcased at 'YouTube Newsday Event 2023
- Google Search Central- ABP News enhanced their discoverability in their 8 regional languages, leading to 30% traffic growth
Timeline
YouTube & Social Media Analyst
Times Internet
09.2025 - Current
Senior Executive (YouTube & Website Video)
India Today Group
07.2024 - 08.2025
Senior SEO Executive (website + Video)
ABP News
08.2021 - 07.2024
Senior Executive
India Today Group
04.2021 - 07.2021
Digital Marketing Specialist Consultant
India Today Group
01.2017 - 04.2021
Bachelor of Business Administration -
Guru Gobind Singh Indraprastha University
Master of Business Administration -
Guru Gobind Singh Indraprastha University