Avinash Murthy
Merchandising Manager
Bengaluru
Summary
Accomplished Merchandising Manager with a proven track record at 6thstreet.com, adept in leveraging in-app merchandising strategy and data analysis to drive sales and enhance customer experience. Skilled in event planning and cross-functional collaboration, i have successfully led teams to achieve significant improvements in product visibility and market trends comprehension.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Merchandising Manager
6thstreet.com (Apparel Group UAE)
02.2021 - Current
- Strategy Development: Developed and executed in-app merchandising strategies to optimize product visibility, enhance customer experience, and drive sales.
- Product Display Management: Curated and maintained engaging, visually appealing product displays within the app, ensuring alignment with the overall brand identity.
- Event Planning & Execution: Planned and executed category-specific events and promotions, driving customer engagement, increasing category visibility, and boosting sales.
- Data Analysis & Reporting: Used tools like Tableau, Google Analytics, and Looker Studio to track performance, reporting insights to leadership.
- Strategy Optimization: Continuously refined and optimized merchandising strategies based on data-driven insights, market trends, and performance metrics.
- Product Management: Collaborated with product teams to introduce tools that improved customer experience and sales.
- Team Leadership: Led a team of site merchandisers, managing their tasks to ensure successful execution across multiple regions and channels.
- Cross-Functional Collaboration: Worked with design, content, marketing, and operations teams to ensure consistent and effective merchandising.
Operation Executive (Merchandising)
Flipkart Internet Private Limited, Bengaluru
08.2019 - 01.2021
- Site Merchandising Management: Led merchandising efforts for the bags and accessories category, ensuring visually appealing, user-friendly product displays that aligned with brand guidelines.
- Consumer Behavior Analysis: Developed and executed merchandising strategies based on consumer behavior insights and detailed clickstream analysis to optimize product visibility and increase sales.
- Reporting & Analysis: Prepared and analyzed daily, weekly, and monthly reports on customer behavior, using the data to inform and adjust merchandising strategies.
- Cross-Functional Collaboration: Worked closely with design, content, and marketing teams to align merchandising efforts with broader business goals and seasonal campaigns.
- Product Performance Monitoring: Regularly reviewed the performance of products within the category, identifying bestsellers and underperformers to adjust merchandising tactics accordingly.
- Promotional Strategy Support: Assisted in the planning and execution of promotions and discounts within the category, ensuring they were effectively showcased to drive maximum customer engagement.
Senior Operation Executive
Hinduja Global Solutions, Bengaluru`
01.2016 - 08.2019
- Quality Assurance: Monitored and assessed the quality of health insurance processes, ensuring compliance with policy guidelines and industry standards.
- Error Analysis & Reporting: Prepared and analyzed daily and weekly error reports, identifying trends and areas for improvement to enhance process efficiency and accuracy.
- Process Improvement: Provided actionable feedback and recommendations to improve process workflows, contributing to higher accuracy and operational efficiency.
- Compliance Monitoring: Ensured that all processes adhered to regulatory and company standards, maintaining high levels of compliance and quality control.
Education
Master of Commerce - Commerce
Davanagere University
Chitradurga, India 01.2013 - 01.2015
BBA - Business Management
Davanagere University
Holalkere 08.2011 - 07.2013
Skills
In-App Merchandising Strategy
Event Planning & Execution
Data Analysis & Reporting
Customer-Centric Marketing
E-commerce Merchandising
Data-driven decision-making
Promotional planning
AB Testing
Personalization
Binge watching, Like to listen Podcasts
I enjoy binge-watching a variety of shows, especially those that offer deep storytelling and complex characters. Additionally, I’m an avid podcast listener, particularly in areas like business, tech, and personal development, as they offer fresh insights and keep me informed.
Timeline
Merchandising Manager
6thstreet.com (Apparel Group UAE)
02.2021 - Current
Operation Executive (Merchandising)
Flipkart Internet Private Limited, Bengaluru
08.2019 - 01.2021
Senior Operation Executive
Hinduja Global Solutions, Bengaluru`
01.2016 - 08.2019
Master of Commerce - Commerce
Davanagere University
01.2013 - 01.2015
BBA - Business Management
Davanagere University
08.2011 - 07.2013
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