Avinash Pandey

• Directed stewardship of Marico's Hair-Oil portfolio with INR 250+ crore annual budget which accounts for 60% of Marico's overall media spends.
• Leading a team of 11 planners across 12 brands to enhance integrated planning and media effectiveness, contributing to overall business growth.

Led integrated strategy and planning for P&G portfolios as category lead. Led Shave-care, Skincare, and Homecare businesses worth ₹220+ Crore. Achieved 2 EMVIES Gold wins across distinct P&G categories. Earned 2 MVP awards for P&G excellence & leadership. Spearheaded successful pitch for a large FMCG brand.

Managed diverse accounts in media (Spotify), FMCG (Hershey’s), consumer durables (LEGO, Cello), and corporate (Mahindra Rise), ensuring effective client relationships and campaign execution. Developed and executed 11 award-winning campaigns (domestic and global), with one recognized as a global IPG case study. Secured 3 integrated pitches, enhancing agency portfolio and client acquisition.

Managed accounts for media (Disney), jewelry, health sectors. Contributed to successful launch campaigns like IPL & PKL, surpassing previous viewership benchmarks. Received 3 awards for excellence in campaign execution.

Managed performance accounts in healthcare and BFSI industry. Increased revenue from paid media efforts from 1.6x to 4.4x through structural optimization and data-driven insights.