Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Avinash R

Avinash R

Marketing Manager
Bangalore

Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.

Overview

11
11
years of professional experience
6
6
years of post-secondary education

Work History

Marketing Manager

Gopalan Enterprises
08.2020 - Current
  • In the role of Marketing Manager at Gopalan Enterprises, responsibilities include spearheading marketing initiatives and driving strategic campaigns to enhance brand presence. This position involves analyzing market trends and consumer behavior to create effective marketing strategies that align with business objectives.
  • Successfully launched multiple marketing campaigns, resulting in a significant increase in market share.
  • Developed comprehensive marketing strategies that led to a 25% rise in customer engagement.
  • Established strong relationships with key stakeholders to enhance collaboration and drive business growth.
  • Utilized data analytics to evaluate campaign performance and optimize marketing efforts.
  • Managing Ad agencies, Radio Jingles, News paper ads, Banners, Hodings and event organizing etc..
  • Mentored junior team members, fostering a culture of learning and collaboration within the marketing department.
  • Developed and managed successful advertising campaigns across multiple channels.
  • Negotiated favorable terms with vendors, resulting in cost savings.
  • Utilized data analytics and A/B testing to optimize campaigns and improve ROI.
  • Developed and implemented a comprehensive marketing strategy that generated a 20% increase in brand awareness.
  • Managing Realty portals on timely basis and sending feedback reports to respective portals.
  • Analyzed customer data to identify key trends and inform marketing initiatives.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.

Digital Marketing Specialist

Bricksteel Infotech Pvt Ltd
12.2019 - 06.2020
  • As a Digital Marketing Specialist at Bricksteel Infotech Pvt Ltd, the focus was on developing and executing innovative digital marketing strategies to boost online visibility and engagement. This role demanded a thorough understanding of SEO, PPC, and social media marketing.
  • Implemented SEO strategies that improved organic search rankings and increased website traffic by 40%.
  • Managed successful PPC campaigns that maximized ROI and enhanced lead generation.
  • Created compelling content for various digital platforms, resulting in higher audience engagement.
  • Analyzed performance metrics to refine marketing approaches and achieve business objectives.
  • Collaborated with creative teams to ensure consistent branding across all digital channels.
  • Analyzed website analytics to identify key trends and develop strategies to improve customer engagement.
  • Developed and managed a successful PPC campaign that reduced cost-per-click by 5% to 10%.

Digital Marketing Executive

TCI Infotech
Bengaluru
12.2017 - 12.2019
  • In the position of Digital Marketing Executive at TCI Infotech, the role involved supporting the execution of digital marketing campaigns and contributing to overall marketing strategies. This included managing social media platforms and optimizing content for better engagement.
  • Developed and executed social media campaigns that significantly increased brand awareness.
  • Utilized analytics tools to monitor campaign performance and provide actionable insights.
  • Collaborated with cross-functional teams to enhance the online presence of the brand.
  • Assisted in the development of email marketing campaigns that elevated customer engagement rates.
  • Conducted market research to inform and improve marketing strategies.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.

Business Development Executive

Asian Paints
08.2014 - 08.2016
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
  • Communicated directly with customers and partners to build strong business networks and relationships.
  • Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
  • Negotiated client contracts and agreements to cultivate profitable business transactions.

Education

B.Com - Correspondence

Gitam University
06.2019 - 01.2023

Diploma - ECE

M.N. Technical Institute
06.2008 - 03.2011

Skills

Customer acquisition

Vendor relations

KPI tracking

Influencer marketing

CRM management

Content coordination

Digital marketing

Social media marketing

Social media platforms

Public and media relations

Budgeting and allocation 

Customer relationship management (CRM)

Marketing campaign development

Data analytics

Partnership development

Budget administration

Marketing campaigns

Brand promotion

Strategic planning

Market analysis

Campaign management

Advertising management

Brand development

Personal Information

Date of Birth: 03/12/91

Timeline

Marketing Manager

Gopalan Enterprises
08.2020 - Current

Digital Marketing Specialist

Bricksteel Infotech Pvt Ltd
12.2019 - 06.2020

B.Com - Correspondence

Gitam University
06.2019 - 01.2023

Digital Marketing Executive

TCI Infotech
12.2017 - 12.2019

Business Development Executive

Asian Paints
08.2014 - 08.2016

Diploma - ECE

M.N. Technical Institute
06.2008 - 03.2011

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Avinash RMarketing Manager