Avinash R
Marketing Manager
Bangalore
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.Delivered impactful pre-launch and launch campaigns through leadership of cross-functional teams and strategic marketing initiatives.
Overview
12
12
years of professional experience
Work History
Marketing Manager
Krishnaiah Projects Pvt Ltd ( BSCPL & Bollineni Groups)
07.2025 - Current
- supervising 3 states: Bengaluru, Hyderabad, and Chennai alongside management of 8 projects in mid-tier luxury and high-end luxury segments with marketing expenditures below 3%
- Designing marketing initiatives, allocating budgets, per project
- Designing marketing initiatives for offline and online
- Executed 3 projects pre-launch and 2 launches within one year, generating over 100cr in revenue with only 2% marketing expenditure
- monthly performance of achieving 200 site visits leading to 45 bookings in Chennai for ongoing project and monthly performance of reaching 7 site visits in Hyderabad generating 1 sale per month for ultra luxury project at ticket size of 9 crore and monthly performance of securing 60 site visits for ultra luxury project in Bengaluru at ticket size from 4 crore to 8 crore
- managing budgets exceeding 8 to 10 crore per quarter
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Evaluated performance metrics of campaigns, leveraging insights to refine future marketing strategies for improved outcomes.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Vendor management for all Offline and Online activities
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed and executed targeted marketing strategies to enhance brand visibility and engagement.
- Analyzed market trends and consumer behavior to inform product positioning and promotional campaigns.
Marketing Manager
Gopalan Enterprises
08.2020 - 04.2025
- In the role of Marketing Manager at Gopalan Enterprises, responsibilities include spearheading marketing initiatives and driving strategic campaigns to enhance brand presence. This position involves analyzing market trends and consumer behavior to create effective marketing strategies that align with business objectives.
- Developed and implemented a comprehensive marketing strategy that generated a 20% increase in brand awareness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Established strong relationships with key stakeholders, facilitating collaboration that contributed to business growth.
- Utilized data analytics to evaluate campaign performance, optimizing marketing efforts for greater effectiveness.
- Managing Ad agencies, Radio Jingles, Newspaper ads, Banners, Holdings and event organizing etc..
- Utilized data analytics to evaluate campaign performance and optimize marketing efforts.
- Utilized data analytics and A/B testing to optimize campaigns and improve ROI.
- Negotiated favorable terms with vendors, achieving cost savings that supported budget management.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Managing Realty portals on a timely basis and sending feedback reports to respective portals.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Developed and managed successful advertising campaigns across multiple channels.
- Mentored junior team members, fostering a culture of learning and collaboration within the marketing department.
- Coordinated advertising efforts with agencies, overseeing radio jingles, newspaper ads, banners, and event organization.
- Managing Realty portals on timely basis and sending feedback reports to respective portals.
- Negotiated favorable terms with vendors, resulting in cost savings.
- Continually maintained and improved company's reputation and positive image in markets served.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Digital Marketing Specialist
Bricksteel Infotech Pvt Ltd
12.2019 - 06.2020
- As a Digital Marketing Specialist at Bricksteel Infotech Pvt Ltd, the focus was on developing and executing innovative digital marketing strategies to boost online visibility and engagement. This role demanded a thorough understanding of SEO, PPC, and social media marketing.
- Implemented SEO strategies that improved organic search rankings and increased website traffic by 40%.
- Managed successful PPC campaigns that maximized ROI and enhanced lead generation.
- Created compelling content for various digital platforms, resulting in higher audience engagement.
- Analyzed performance metrics to refine marketing approaches and achieve business objectives.
- Collaborated with creative teams to ensure consistent branding across all digital channels.
- Analyzed website analytics to identify key trends and develop strategies to improve customer engagement.
- Developed and managed a successful PPC campaign that reduced cost-per-click by 5% to 10%.
Digital Marketing Executive
TCI Infotech
12.2017 - 12.2019
- In the position of Digital Marketing Executive at TCI Infotech, the role involved supporting the execution of digital marketing campaigns and contributing to overall marketing strategies. This included managing social media platforms and optimizing content for better engagement.
- Developed and executed social media campaigns that significantly increased brand awareness.
- Utilized analytics tools to monitor campaign performance and provide actionable insights.
- Collaborated with cross-functional teams to enhance the online presence of the brand.
- Assisted in the development of email marketing campaigns that elevated customer engagement rates.
- Conducted market research to inform and improve marketing strategies.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 30%.
Business Development Executive
Asian Paints
08.2014 - 08.2016
- Built strong relationships with clients, leading to increased customer satisfaction and repeat business.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Developed customized solutions for clients, addressing their unique needs and helping them achieve their goals.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
Education
MBA - Marketing Management
Manipal University of Jaipur
Remote 04.2001 -
B.Com - Correspondence
Gitam University
Online 04.2001 -
Diploma - Electronics And Communication
M.N. Technical Institute
Bengaluru, India 04.2001 -
High School Diploma -
Vidya Mandir Education Society
Bengaluru, India 04.2001 -
Skills
Customer acquisition
KPI tracking
Influencer marketing
CRM management
Content coordination
Digital marketing
Social media marketing
Social media platforms
Budgeting and allocation
Customer relationship management (CRM)
Marketing campaign development
Data analytics
Marketing campaigns
Strategic planning
Market analysis
Campaign management
Advertising management
Brand development
Personal Information
Timeline
Marketing Manager
Krishnaiah Projects Pvt Ltd ( BSCPL & Bollineni Groups)
07.2025 - Current
Marketing Manager
Gopalan Enterprises
08.2020 - 04.2025
Digital Marketing Specialist
Bricksteel Infotech Pvt Ltd
12.2019 - 06.2020
Digital Marketing Executive
TCI Infotech
12.2017 - 12.2019
Business Development Executive
Asian Paints
08.2014 - 08.2016
MBA - Marketing Management
Manipal University of Jaipur
04.2001 -
B.Com - Correspondence
Gitam University
04.2001 -
Diploma - Electronics And Communication
M.N. Technical Institute
04.2001 -
High School Diploma -
Vidya Mandir Education Society
04.2001 -