Avinash Raj
Bengaluru
Summary
A highly motivated writer with a decade of writing expertise, including five years of relevant experience in the B2B industry. Proficient in producing both long-form and short-form content optimized for SEO, consistently achieving high rankings in search engine results pages (SERPs) for targeted keywords. Demonstrates adept research capabilities paired with exceptional writing and strategizing skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Content Strategist/ Content Writer
Websters
07.2024 - 11.2024
- Created clear, concise, and customer-focused content assets, including blogs, whitepapers, newsletters, case studies, and guides.
- Developed interactive content including info graphics, video scripts, and social media posts to boost audience engagement.
Content Writer
DEMANDNXT
09.2022 - 02.2024
- Curated clear, concise and customer friendly content assets such as blogs, whitepapers, newsletters, case studies, infographics, video scripts, social media posts, and guides for sales and marketing team
- Demonstrated skill in organizing compelling and successful website and landing page layouts
- Proficient in keyword research to enhance the visibility and searchability of online content
- Increased brand awareness by creating SEO-optimized content that consistently ranked on the first page of search results
- Implemented effective time management strategies to draft 55+ long-form landing pages, consistently meeting an 800-word count and deadlines
- Crafted eight landing pages that maintained top-five rankings on Google (US) for specified keywords
- Achieved up to 20% email open rates by crafting effective email copies for various initiatives like year-end reviews, festive season sales, and newsletters
- Tools: Google Analytics, Ahrefs, Search Console, SEMrush, WordPress, Asana, Slack, Boot and Moz
Content Marketing Specialist
KASEYA
Bengaluru
04.2022 - 06.2022
- Employed advanced techniques to conduct research to identify industry trends and develop marketing strategic plans
- Demonstrated thought leadership through engaging articles that sparked audience conversation
- Researched keywords to pinpoint topics relevant to target audiences and streamlined content production for improved conversion rates across multiple marketing channels
PR Executive
BRANCOMM
09.2019 - 06.2021
- Managed and enhanced the reputation of brands and organizations through strategic communication and relationship-building initiatives
- Shaped brand perception, drove brand awareness, and maintained positive relationships with key stakeholders
CHANGING TREE
11.2018 - 09.2019
- Implemented social media campaigns and contests to increase brand visibility and user engagement
- Conducted competitor analysis to identify opportunities for differentiation and improvement in the company's social media presence
- Monitored social media trends and best practices to stay current with industry developments and incorporate them into content creation
Education
Master of Arts - Media & Communication
Manipal University
Manipal04.2018
Bachelor of Arts - Mass Communication (Journalism in Print Media)
Amrita University
Coimbatore04.2015
Certification
- Content Marketing, Hubspot Academy, 08/01/22
- Business Writing & Technical Writing Immersion, Udemy
Timeline
Content Strategist/ Content Writer
Websters
07.2024 - 11.2024
Content Writer
DEMANDNXT
09.2022 - 02.2024
Content Marketing Specialist
KASEYA
04.2022 - 06.2022
PR Executive
BRANCOMM
09.2019 - 06.2021
CHANGING TREE
11.2018 - 09.2019
- Content Marketing, Hubspot Academy, 08/01/22
- Business Writing & Technical Writing Immersion, Udemy
Master of Arts - Media & Communication
Manipal University
Bachelor of Arts - Mass Communication (Journalism in Print Media)
Amrita University
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