Summary
Overview
Work History
Education
Skills
Certification
Timeline
Notable Career Highlights
Rewards Recognition
Google Fundamental Digital
Notable Career Highlights
Rewards Recognition
Google Fundamental Digital
Generic

Avinash Srivastava

Brand Managment
Mumbai

Summary

To enhance my Professional skills on continuous basis thus serving my organization in best possible way with sheer Determination and Commitment resulting in Fruitful contribution to the organization.

An accomplished Professional with 6 yrs of rich experience in Sales Operations & Key account management with 8 yrs of rich experience in Sales Marketing & Alliances. MBA in (Marketing) with 7 years of experience in .

PR & Brand Communication strategies and ATL/BTL marketing activities with a view to increase brand awareness for the company's Expertise in launching new NSO, Alliances & cross Promotion Agile and adaptable staff leader with stellar work history, motivational approach and upbeat nature. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction.

Overview

14
14
years of professional experience
34
34
years of post-secondary education
12
12
Certificates
2
2
Languages

Work History

Operation Manager Marketing

Aditya Birla Fashion & Retail Ltd.
12.2022 - Current

· Drive Gift Vouchers Business Through Channel Partner & Direct.

· Manage Partnership and Alliances requirement for new product

· Work Closely to tech team and other internal stakeholder Ops, Finance, Legal, VM,Marketing team.

  • Developed and maintained relationships with customers and suppliers through account development.
  • · Identify and clear the bottlenecks to improve the productivity.

· Focus on customer experience and service

· Direct interaction with Sales team for product related development training.

· Manage key account to deliver the numbers as per budgeted

· Handled Customers escalation.

· Improve margins of GV Sales, Plan vs Achieved.

· Build Frictionless customer interface for complaint and request.

· Regularly compliances and assessment.

· Ensure complines of Gift Card guideline.

· Cross Promotional activity National & Regional level (XIGO, Makemy Trip)

· Taking care of Space on Hire National & Regional level.

· Wallet Direct integration with POS for Business drive. (Amazon Pay , Paytm,Phone Pay)

· Prepare Annual budgeting and presentation on platform delivery in various forum.

  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Improved marketing to attract new customers and promote business.
  • Managed and motivated employees to be productive and engaged in work.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Manager Marketing West Zone

Aditya Birla Fashion Retail Ltd
02.2020 - 12.2022
  • New Store Launch Planning & Execution
  • Implement NSO Launch Framework to achieve targeted NSV & SSPD KPIs
  • Vendor Management
  • Implement GTM Calendar & Processes to create demand around key buying occasions
  • Partnering with Mall Marketing Team
  • Preparation of rolling plan & regional connect activities for the entire West Zone
  • Collaborate with media on various levels and initiate ideas to preserve and promote company objectives
  • Mall branding, OOH, Events promotions implementation
  • Revenue generation other than NSV - SOH
  • Corporate Tie Ups
  • Planning, Budgeting & Executing Promotional Campaigns
  • Region-specific promo and activation for loyalty members.
  • Leveraged data and analytics to make informed decisions and drive business improvements.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Developed and maintained relationships with customers and suppliers through account development.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Planned and budgeted accurately to provide business with resources needed to operate smoothly.
  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Trained personnel in equipment maintenance and enforced participation in exercises focused on developing key skills.

Asst. Manager Marketing

Aditya Birla Fashion Retail Ltd
05.2016 - 02.2020
  • Annual budgeting Plan
  • New Store Launch Planning & Execution
  • Implement NSO Launch Framework based on the target and market catchment study
  • Vendor Management & NSO Catchment study plan
  • Implement GTM Calendar & Processes to create demand around key buying occasions
  • Partnering with Mall Marketing Team
  • Preparation and planning for festive purchase and vendor negotiation of GWP stock for the entire Zone
  • Preparation of rolling plan & regional connect activities for the entire West Zone
  • Maintaining Stock follow up for offers
  • Collaborate with media on various levels and initiate ideas to preserve and promote company objectives
  • Mall branding, OOH, Events promotions implementation
  • Revenue generation other than NSV - SOH
  • Customers Loyalty Management
  • Planning, Budgeting & Executing Promotional Campaigns
  • Reviewed sales and gross profit report to assess company efficiency.
  • Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
  • Region-specific promo and activation for loyalty members.
  • Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
  • Developed strategy to increase sales and drive profits.

Sr. Marketing Operation Executive

Provogue India Ltd.
12.2013 - 05.2016
  • Planning/Organizing/Managing: Conducting market research on industry and sales strategies practiced by the competitors
  • Handling key accounts
  • Prepare NSO Catchment study.
  • Mall branding spaces negotiation with Malls
  • Handling key accounts such as Nikon, Canon, Supermax, JK Tyre, Topaz Blade, Biochem, Sintex, Samsung, Eureka Forbes, Marico, IPCA, HDFC Bank, Godrej Hershy, ICICI Bank, Reliance jio, etc
  • Maintaining PR Activities & Sending mailers
  • Disputed/long-aged Payment Follow-ups with customers
  • Making Sales Orders
  • Month End as per S.O.P
  • Co-ordination & Closure
  • Companywise Sales Report
  • Built and strengthened relationships across functional leadership areas to keep revenue development and operational plans interconnected and effective.
  • YOY (Year on Year) Sales Report
  • Credit/Payment status Report
  • Sales Master Summary
  • E-Commerce Sales Report.
  • Strategically coordinated operations according to objectives and capabilities, effectively allocating resources to meet demands

Dispatch Co-ordinator

Linc Pen & Plastics Ltd.
10.2011 - 12.2013
  • Managing - Pan India Dispatch
  • Complete order management of Pan India distributors, Retail & Corporate clients for all verticals which are Linc, Uniball, Lamy, and Cruiser
  • Complete transport coordination
  • Complete management of and including quality check of all inward packaging material received in to warehouse
  • Complete production management
  • Complete management of reverse logistics
  • Generation of all MIS reports on daily basis.
  • Coordinated regular inspections of vehicles and scheduled preventive maintenance.
  • Partnered with vendor teams to solve real-time challenges and drive cohesive experience.
  • Responded to high volume of phone and email requests to provide logistics information.

Operation Assistant

DTDC Courier Cargo Pvt. Ltd
01.2010 - 09.2011
  • Managing - Cargo Booking, Pick up and Delivery
  • Coordination for pickup/Delivery
  • Coordination and Updation of the delivery report of all centers in company website
  • Preparation of all MIS reports of the center on daily basis
  • Coordination with vendors
  • Maintain complete report of stock
  • Material handling
  • Transportation Management.

Education

Bachelor of Science - Marketing Research

Aligarh Muslim University
Aligarh
04.2001 - 04.2009

B.P.Ed (Diploma) - Physical Education

Aligarh Muslim University
04.2001 - 04.2010

MBA - Marketing Management And Research

ITM Mumbai
Mumbai
04.2001 - 04.2018

Skills

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Certification

Digital Marketing Fundamentals of Digital Marketing certification

Timeline

Operation Manager Marketing

Aditya Birla Fashion & Retail Ltd.
12.2022 - Current

Digital Marketing Fundamentals of Digital Marketing certification

08-2020

Harvard Managementor Process Improvement

06-2020

Harvard Managementor Project Managment

06-2020

Harvard Managementor Presentation Skills

05-2020

Harvard Managementor Leading Peaple

05-2020

Harvard Managementor Persuading Others

05-2020

Harvard Managementor Strategy Planning

05-2020

Harvard Managementor Strategy Planning

05-2020

Harvard Managementor Leaveraging Your Network

05-2020

Harvard Managementor Difficult Interaction

04-2020

Harvard Managementor Team Managment

04-2020

Harvard Managementor Finance Essential

04-2020

Manager Marketing West Zone

Aditya Birla Fashion Retail Ltd
02.2020 - 12.2022

Asst. Manager Marketing

Aditya Birla Fashion Retail Ltd
05.2016 - 02.2020

Sr. Marketing Operation Executive

Provogue India Ltd.
12.2013 - 05.2016

Dispatch Co-ordinator

Linc Pen & Plastics Ltd.
10.2011 - 12.2013

Operation Assistant

DTDC Courier Cargo Pvt. Ltd
01.2010 - 09.2011

Bachelor of Science - Marketing Research

Aligarh Muslim University
04.2001 - 04.2009

B.P.Ed (Diploma) - Physical Education

Aligarh Muslim University
04.2001 - 04.2010

MBA - Marketing Management And Research

ITM Mumbai
04.2001 - 04.2018

Notable Career Highlights

A proactive planner with abilities in devising effective strategies for augmenting business, identifying and penetrating new market segments, promoting products for business excellence. Significant experience in contributing to organizational success by managing, reviewing and undertaking appropriate for clients; consistent with the client needs. Adapt at adopting emerging trends, addressing industry requirements to achieve organizational objectives & profitability norms. Demonstrated abilities in addressing issues, resolving performance bottlenecks and achieving desired objectives.

Rewards Recognition

  • Aditya Birla Fashion & Retail Ltd Gems Award Fy- Year 2017-18 Q-3 Aditya Birla Fashion & Retail Ltd.
  • Aditya Birla Fashion & Retail Ltd West Zone Vallues tarchbearrer (Marketing) Awards By WZ Business Head Fy- Year 2017-18
  • Aditya Birla Fashion & Retail Ltd Gems Award Fy- Year 2018-19 Q-3 Aditya Birla Fashion & Retail Ltd.
  • Aditya Birla Fashion & Retail Ltd National Award Emerging Leader (Marketing) Awards By CEO Sagita Pendulkar & ABFRL Business Head Mr. Ashish Dikshit Fy- Year 2018-19
  • Aditya Birla Fashion & Retail Ltd Gems Award Fy- Year 2020-21 Q-4 Aditya Birla Fashion & Retail Ltd.
  • Aditya Birla Fashion & Retail Ltd West Zone Passion (Marketing) Awards By WZ Business Head Fy- Year 2020-21
  • Aditya Birla Fashion & Retail Ltd. Gems Award for Commitment & Excelence Fy- Year 2021-22
  • Aditya Birla Fashion & Retail Ltd. West Zone Exceptional Contributor (Marketing) Awards By WZ Business Head Karan Mehta & CEO Sangeeta Pendulkar Fy- Year 2021-22

Google Fundamental Digital

This course is part of the Digital Marketing Specialization

When I had enroll in this course, I also be enrolled in this Specialization.

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

Notable Career Highlights

A proactive planner with abilities in devising effective strategies for augmenting business, identifying and penetrating new market segments, promoting products for business excellence. Significant experience in contributing to organizational success by managing, reviewing and undertaking appropriate for clients; consistent with the client needs. Adapt at adopting emerging trends, addressing industry requirements to achieve organizational objectives & profitability norms. Demonstrated abilities in addressing issues, resolving performance bottlenecks and achieving desired objectives.

Rewards Recognition

  • Aditya Birla Fashion & Retail Ltd Gems Award Fy- Year 2017-18 Q-3 Aditya Birla Fashion & Retail Ltd.
  • Aditya Birla Fashion & Retail Ltd West Zone Vallues tarchbearrer (Marketing) Awards By WZ Business Head Fy- Year 2017-18
  • Aditya Birla Fashion & Retail Ltd Gems Award Fy- Year 2018-19 Q-3 Aditya Birla Fashion & Retail Ltd.
  • Aditya Birla Fashion & Retail Ltd National Award Emerging Leader (Marketing) Awards By CEO Sagita Pendulkar & ABFRL Business Head Mr. Ashish Dikshit Fy- Year 2018-19
  • Aditya Birla Fashion & Retail Ltd Gems Award Fy- Year 2020-21 Q-4 Aditya Birla Fashion & Retail Ltd.
  • Aditya Birla Fashion & Retail Ltd West Zone Passion (Marketing) Awards By WZ Business Head Fy- Year 2020-21
  • Aditya Birla Fashion & Retail Ltd. Gems Award for Commitment & Excelence Fy- Year 2021-22
  • Aditya Birla Fashion & Retail Ltd. West Zone Exceptional Contributor (Marketing) Awards By WZ Business Head Karan Mehta & CEO Sangeeta Pendulkar Fy- Year 2021-22

Google Fundamental Digital

This course is part of the Digital Marketing Specialization

When I had enroll in this course, I also be enrolled in this Specialization.

Learn new concepts from industry experts

Gain a foundational understanding of a subject or tool

Develop job-relevant skills with hands-on projects

Earn a shareable career certificate

Avinash SrivastavaBrand Managment