Avinash Tiwari
Bangalore
Summary
Dynamic Ads Performance Manager with a strong background in programmatic advertising, generating $650 million in revenue at Amazon. Proficient in Amazon DSP and client education, driving growth and collaboration. Demonstrated success in campaign management and analytics, improving performance and client satisfaction. Expertise in stakeholder management and business development.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Ads Performance Manager 2
Amazon
12.2023 - Current
- Expert in Amazon advertising solutions, including DSP, audio ads, Twitch, IMDB, Prime Video ads, and other Amazon-owned platforms.
- Managed full-funnel campaigns for Unilever's Amazon DVA portfolio, generating $250 million in revenue.
- Collaborated with agencies and internal departments to support digital marketing campaigns.
- Educated clients on ad tech solutions like AMC, bidding algorithms, contextual targeting, cookie-less future, new-to-brand tactics, and full-funnel measurement.
- Partnered with sales and account management teams to identify client growth opportunities and pitch new programmatic solutions.
- Launched the self-service DVA program for AST worldwide.
Account Manager
Amazon
10.2020 - 11.2023
- Collaborated with program manager, account manager, and business leader to launch the Amazon DVA ads program for LCS accounts in 2020.
- Managed and optimized programmatic DVA campaigns for various brands (Microsoft, YouTube, iRobot, Lavazza, Google, Samsung, L’Oréal and P&G), generating $650 million in revenue.
- Contributed to the evolution of Amazon Advertising managed service DSP through product beta participation and client feedback.
- Led projects for seasonal events like Black Friday, Cyber Monday, and Prime Day, boosting Amazon advertising revenue.
- Collaborated with analytics and product teams to develop new solutions and train internal teams on new dashboards and features.
Account Specialist
Amazon
04.2019 - 09.2020
- Developed and executed strategies to optimize programmatic campaigns for global growth sales accounts for brands like Kellogg’s, Electrolux, Bosch, Coca-Cola, and Red Bull, resulting in a 20% increase in campaign performance and ROI.
- Managed a sponsored products campaign for the US and EU5 region and increased ad spend by 31% year-over-year, driving $6.3 million in revenue in 2020.
Launch Specialist
Amazon
12.2016 - 03.2019
- Successfully scaled the Sponsored Products program by recruiting and onboarding 2,000+ Indian sellers, driving INR 40 crore in revenue generation.
- Demonstrated revenue leadership by overseeing INR 5 crore portfolio across multiple verticals, while expanding client adoption of PPC products including Product Display Ads and Sponsored Brands.
- Enhanced client satisfaction by delivering 27% improvement in seller retention through strategic campaign management, performance optimization, and data-driven reporting.
Senior Executive
Aplicaa Technologies
04.2016 - 11.2016
- Generated leads through online marketing (Google, LinkedIn, and Facebook Ads) and optimized PPC campaigns by analyzing rankings, bids, and budgets to adjust keywords effectively.
- Enhanced the company website, resulting in a 20% increase in traffic, and monitored website performance using Adobe Analytics.
- Leveraged deep industry knowledge to secure high-value ERP contracts, closing deals worth Rs 10 crore through targeted enterprise sales strategies and consultative selling approaches.
Sales Manager
Cushman & Wakefield
03.2015 - 03.2016
- Closure of commercial transactions for various corporate `clients like (Morgan Stanley, Ather and Amazon) and negotiation of the contracts with Real estate developers and generated INR 50 Crore revenue for organization.
- Negotiated contracts and sales agreements, ensuring favorable terms for both the company and clients.
Assistant Sales Manager
Prop Tiger .com
01.2014 - 02.2015
- Residential Sales – Successfully identified and pursued new business opportunities through market research, networking, and lead generation (cold calling and email marketing) strategies, resulting in 30% increase in client base with in one year.
- Led strategic oversight of $10M P&L operations in the Bangalore East real estate market
Education
Master of Business Administration (MBA) -
M.S. Ramaiah Institute of Management
01.2014
Pharmacy -
K.L.E College of Pharmacy
01.2011
Skills
- Amazon DSP and Google DV360
- Sponsored products and Google Ads
- Social media advertising
- Integrated media planning
- Campaign management
- Storytelling with data
- Performance analysis and insights
- Business development
- Reporting and client presentation
- Program management
- Revenue generation and P&L oversight
- Client and stakeholder management
- Integrated media planning
- Key account/ Brand management
Certification
- Amazon DSP Campaign Certification 2022
- Google Ads Search, Video and Display Certification 2022
- Google Ad- Words Certification 2016
- Project Manager Certification 2023
- Six sigma green and black belt certification 2023
Accomplishments
- Received Launch Star Award in Q2 2017 to launch 550+ sellers in a single quarter.
- Won the best DVA optimizer award for the global market in H1 2021.
- Worked with Program managers and engineering team to develop the AMH (account management hub) for tracking assignments.
- Launched and Streamlined the DVA (Display and Video Ads) process in AST.
- SME of DVA Products – Device and Streaming TVs.
- Orchestrated with the Business Intelligence team to develop the dashboard for tracking goals.
Timeline
Ads Performance Manager 2
Amazon
12.2023 - Current
Account Manager
Amazon
10.2020 - 11.2023
Account Specialist
Amazon
04.2019 - 09.2020
Launch Specialist
Amazon
12.2016 - 03.2019
Senior Executive
Aplicaa Technologies
04.2016 - 11.2016
Sales Manager
Cushman & Wakefield
03.2015 - 03.2016
Assistant Sales Manager
Prop Tiger .com
01.2014 - 02.2015
Master of Business Administration (MBA) -
M.S. Ramaiah Institute of Management
Pharmacy -
K.L.E College of Pharmacy
Similar Profiles
Vivian MaxwellVivian Maxwell
Associate at AmazonAssociate at Amazon
Abdallah AdawiAbdallah Adawi
Language Manager at AmazonLanguage Manager at Amazon
JACKSON EDWARDSJACKSON EDWARDS
Warehouse Associate at AmazonWarehouse Associate at Amazon
Tynajah BethuneTynajah Bethune
AA's-Warehouse Associate at AmazonAA's-Warehouse Associate at Amazon
Anil Kumar SawAnil Kumar Saw
Staff Engineer at Altimetrik India Pvt. LtdStaff Engineer at Altimetrik India Pvt. Ltd