Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Tools Software
Timeline
Generic
Avinash TK

Avinash TK

Sr.Associate in CRM Marketing
Chennai

Summary

Experienced in email marketing with 8 years of expertise in digital marketing. I have a strong focus and deep understanding of industry trends and shifts. I provide valuable insights on potential avenues for new growth and expansion. Staying up-to-date with the latest developments, I navigate the ever-changing landscape of email marketing to drive impactful results for businesses.

Overview

8
8
years of professional experience
5
5
Certifications

Work History

Sr. Associate in CRM Marketing

Udemy
08.2022 - Current
  • Led end-to-end execution of CRM campaigns, including email marketing, mobile push notifications, In App Messaging, leveraging Braze to create personalized and engaging customer journeys
  • Held full ownership of the QA process for all CRM campaigns, ensuring that emails, push notifications, and canvases were thoroughly tested, error-free, and aligned with brand guidelines
  • Created and managed A/B testing strategies to improve performance metrics (open rates, CTR, conversion rates)
  • Managed the delivery and optimization of campaigns, focusing on segmentation, personalization, and timing to enhance customer engagement
  • Monitored trends, analyzed data, and optimized marketing campaigns
  • Improved deliverability, ensuring optimal inbox placement and minimal bounce rates for email campaigns using Validity tool
  • Collaborated with cross-functional teams (product, design, analytics) to design and implement effective strategies based on data-driven insights and customer behavior
  • Contributed to the project management of email campaigns in the PM tool, Asana
  • Contributed to lifecycle, promotions, and trigger-based programs






Sr.Executive in Email Marketing

JoshSoftware
08.2021 - 06.2022
  • Develop Domain Reputation- Purchase of domains and assigning DNS records
  • Create mailbox via the domain purchased, perform mailbox warming
  • Run campaigns
  • Design and build email campaigns via email layouts (templates) using HTML and setting the parameters for automated emails in CRM
  • Experienced in developing customized email marketing campaigns and automations
  • Test emails for optimization and device-friendliness
  • Perform A/B split tests and monitor the performance of email campaigns
  • Dig into audience analytics, identify target audiences and segmenting email lists alongside compiling and purging, by maintaining several databases
  • Nurturing emails based on campaign performance
  • Track and analyse campaign results
  • Utilize dynamic content/personalization to drive email campaign performance
  • Optimize, test & execute segment specific email marketing campaigns to ensure high rate of deliverability
  • Worked with business stakeholders to manage end-to-end email campaign workflows for North America and Canada regions in CRM tool (Apollo.io), Sendgrid, Emaillistverify
  • Warmupinbox

Email Marketing Specialist

GenXlead
03.2017 - 08.2021
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly to create impactful engagement at each stage of sales, from lead generation to conversion
  • Develop responsive/hybrid email templates to increase efficient email builds & inbox deliverable
  • Sending graphics requests to designers
  • Creating and monitoring a wide variety of email marketing campaigns
  • Optimize & test segment specific email marketing campaigns to ensure high rate of deliverability
  • Creating & monitoring a wide variety of email marketing campaign performance & analyse results
  • Maintaining a database of customers who have opted to receive our correspondence
  • Monitoring and reporting on the utility of each campaign
  • Lead and facilitate cross-functional teams to define and document implementation requirements and solutions
  • Distributing email via automation software
  • Metrics calculation on Click through Rate Open rate, Click rate and Conversion’s rate


Education

Saveetha Engineering College B.E(EEE)
01-2016

Narayana Intermediate College
01-2012

B.V Reddy Senior Secondary School
01-2010

Skills

  • Digital marketing strategy
  • Email newsletter creation
  • Mass Email Marketing
  • Project management
  • Problem-solving abilities
  • Process improvement
  • Customer relationship management (CRM)
  • Cross-functional teamwork
  • New hire training
  • Multiple priorities management

Certification

Braze 3X certified

Accomplishments

  • Debut Performer 2018
  • Deliverability Expert 2019

Tools Software

  • Braze
  • Asana
  • Validity
  • Tableau
  • Apollo.io
  • Sendgrid
  • Hubspot
  • Salesforce Marketing Cloud
  • Google Ads
  • Google Analytics
  • Wordpress

Timeline

Sr. Associate in CRM Marketing

Udemy
08.2022 - Current

Sr.Executive in Email Marketing

JoshSoftware
08.2021 - 06.2022

Email Marketing Specialist

GenXlead
03.2017 - 08.2021

Saveetha Engineering College B.E(EEE)

Narayana Intermediate College

B.V Reddy Senior Secondary School

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Avinash TKSr.Associate in CRM Marketing