Avinash Unde

Key Deliverables - BRD Writing, UAT, Bajaj Mall UI/UX, SKU Uploads, Inventory Management on Platform, Monthly Traffic, Orders Fulfillments, Calling on Orders, Activation of Customers Through Different Channels, System KPI Monitoring, Metrics Monitoring, Funnel Ratios, Integration Management, Partner Management; Team Span - 10.

Bajaj Mall (Online Platform of Bajaj Finance)

• To manage the digital channel of Bajaj Finance for TW, Car, and LSF businesses, and to get the maximum order output from them.
  To formulate and refine the journeys of Bajaj Mall, and get maximum throughput.
  To prepare BRDs, close discussions with IT, write Test Cases, sign off on UAT (User Acceptance Testing), conduct Biz UAT, and perform production testing.
• Keep track of the stability of the platform, the downtime of the platform, and do benchmarking with similar platforms.
  Work toward improving the funnel ratio, and get the maximum out of contribution and attribution.
  To work towards the betterment of the UI/UX of the platform by having a customer-first approach.
• To get the creatives formulated for display on the Bajaj Mall.
  Work with OEM and sales teams to generate offers that will help boost traffic on the platform.
• To coordinate on the developments on the platform by discussing with the IT, Legal, Sales, Compliance, Analytics, and Service teams.
  To work on the overall stability of the platform by tracking KPIs (Key Performance Indicators) on an hourly basis. Work towards merchandising on the platform to keep up with the maximum on-field coverage.

Data Analytics, Power BI, and ARU.

• Leading the data team to identify the target audience according to business requirements by applying analytics, and making and enhancing data models.
• Creating Power BI dashboards for all business functions, as per requirements and KPI monitoring.
• Working towards the identification of dashboards that would be good for dealers, sales teams.
• To activate the dormant customers by performance marketing on various channels like app notifications, SMS, email, and social media channels.
  To get the creatives formulated for display on the app, sent to customers.
  To get the texts formulated to be sent to the customer via the mobile app, in SMS, or in email.
• To perform stock campaigns, offer campaigns, awareness campaigns, and new launch campaigns.
  Work towards improving CTR (Click-Through Rate) to bring in more customers on board. Work with OEM/Sales to generate offers that will help boost traffic on the platform.
  Work towards improving the customer connection base by creating fine segments and performing DOEs on them. To apply analytics models and choose customers with a high propensity for conversion.
• Work towards improving the COA (cost of acquisition) for the customer.

Partner Integration Management

• Lead and deliver partner systems integration projects for verticals such as consumer lending, auto loans, and education loans.
• Work closely with cross-functional teams to meet business objectives, and ensure seamless execution.
• Implemented best practices to optimize integration processes, and drive operational efficiency.
• Increased productivity by developing comprehensive project timelines and monitoring progress closely.
• Earned recognition for outstanding project management skills, receiving positive feedback from both internal and external stakeholders.
• Enhanced team performance by conducting regular progress meetings and providing constructive feedback to team members.
• Established clear communication channels between the PMO and stakeholders, facilitating transparent progress updates, and productive collaboration.
• Managed stakeholder expectations effectively throughout each phase of the project lifecycle.
• Optimized resource allocation across multiple projects, ensuring timely completion of tasks without compromising quality.
• Key Achievements: Successfully integrated MSSF, Maruti Suzuki Smart Finance, Cars24, Spinny, Mahindra, ALLEN Institute, and Unacademy.
• Annual revenue growth by 100%.
• Operating expense reduction by 50%.
• Overall, digitization results in an 80% TAT reduction.
• Achieved 98% consistency in KPI tracking and performance delivery.

• Lead the Health EMI Card PMG team to achieve growth from 300 cards per month to 10,000 cards per month..
• Increased brand awareness by developing and executing strategic marketing campaigns.
• Established partnerships with key industry influencers to amplify brand reach and credibility. (TATA 1MG)
• Spearheaded P&L management and launched business development initiatives.
• Planned, designed, and scheduled phases for large projects.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Defined clear KPIs and reported on the success of SEO efforts through regular tracking and analysis of key metrics.
• Increased website traffic by implementing effective SEO strategies, and analyzing user behavior.
• Streamlined email marketing operations by implementing advanced automation tools for campaign management.
• Kay Achievements: Gross revenue achievement of 50 Cr.

• Managed P&L for the call center, branch, and online channels (web/app).
• Executed business strategies across various platforms, improving efficiency and revenue.
• Developed partnerships with TCS, HGS, CPP, and BAGIC for business expansion.
• Key Achievement: Established a benchmark of ₹100 Cr in business by enhancing system efficiency, driving stakeholder engagement, and reducing costs through the addition of cost-effective vendors, and online channels. Achieved the highest-ever PBT of ₹15 Cr during this period.

• Exceeded revenue targets for financial products, including online trading accounts, life/general insurance, and wealth management.
• Built and maintained client relationships, supporting consistent business growth.
• Key Achievement: Nominated as the Top Branch Manager pan-India for two consecutive years, achieving 150% of the target. Led a team of 12 managers, achieving 100% promotions for all team members, making it the only branch in the region to reach this milestone.