Avinash Kumar Rathore

Amazon India – SDE II, Pharmacy Fulfilment

Key Contributions & Impact:

• Category Launch & Scale:
  Served as technical lead from inception of Amazon Pharmacy Fulfilment; scaled operations to support 20–25K daily orders via SmartConnect ( a multi-market place order/inventory mgmt API suite which serves 5% of Amazon orders)
  Mentored multiple SDEs, and influenced long-term architectural direction across fulfillment and pricing platforms.
• Dynamic Regionalisation of Offers:
  Architected a scalable regional availability system to solve localized stockouts using WRAP and SRDEX services.
  Solution improved offer discoverability across zones, enabling 22% sales uplift, and became a reusable framework for multiple Amazon IN categories.
  Acted as cross-org force multiplier by onboarding external teams and enabling adoption via reusable components and documentation.
• MFN Sub Same-Day (SSD) Launch:
  Spearheaded integration of Amazon Pharmacy into the MFN stack to support hyperlocal SSD deliveries, reducing SLA gaps vs competitors.
  Secured L7/L8 alignment via two-pager proposals and successfully launched MFN pilot; initiated roadmap for 3P courier integration.
• Cross-Functional Influence:
  Influenced 2025 roadmap prioritisation of hyperlocal delivery by showcasing Sub Same Day opportunity gaps in Operation Planning discussions.
• Org-Level Technical Leadership:
  Presented Pharmacy solutions at Amazon India Deep Dive Series to L7/L8+ leadership, showcasing reuse potential across categories.
  Championed engineering excellence by setting standards for reusability, modular design, and cross-team documentation practices.

Amazon India – SDE II, Infuse Org(SmartConnect, SmartHub, SellerFlex)

• Led the design and rollout of a Unified Inventory Platform across four Infuse programs, eliminating redundant systems and enabling feature reuse across SmartConnect, SellerFlex, SmartBiz, and SmartHub.
• Drove org-wide technical alignment (L6–L8), revived a long-stalled initiative, authored core design docs, and phased execution through existing roadmaps—zero additional bandwidth required.
• Proposed leveraging existing high-TPS systems (LarderInventory & YojakaInventoryMgr) to avoid costly migrations and ensure backward compatibility.
• Accelerated feature delivery and engineering velocity by embedding the unified platform into multiple active projects (e.g., SmartHub Bundling).
• Delivered consistent inventory experience, seamless interoperability, and standardized observability across all Infuse tenants

Amazon India – SDE II SmartConnect

• $2.7M/year IMR Cost Savings: Led optimization of organisation level resource cost by identifying and reducing high TPS calls in Amazon MFN System, cutting organisation cost spend from $240K/month, earning Engineering Excellence Award.
• Global Expansion: Enabled SmartConnect adoption in Mexico, MENA, and EU by improving extensibility and reducing tech debt.
• Shopify Integration (Lead Dev): Collaborated with Diatoz to integrate Shopify Marketplace by designing Order Planning, Inventory Management, and Shiprocket-based Shipping modules, while mentoring and managing 8+ 3P developers and program managers to ensure on-time delivery.

• Founding Engineer – SmartConnect: Built core order & inventory systems powering ~5% of A.in retail via 3P WMS/OMS/POS integrations. https://docs.smartconnect.amazon.com/
• Inventory API (Solo Dev): Designed and launched inventory sync APIs used by global sellers across Amazon, Shopify, and POS.