Avinash Kumar Singh

Responsibility

• Analyzed competitor pages to locate backlink and keyword opportunities.
• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Analyzed and reported social media and online marketing campaign results.
• Evaluated monthly performance statistics and used data to inform future strategies.
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Strategized, developed, and managed paid digital marketing campaigns across AdWords, Instagram, and Facebook with monthly budget of $1650
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Initiated market research studies and analyzed findings.
• Prepared informational and reader-friendly reports.
• Stayed up-to-date with newest SEO guidelines and trends.

Achievements

• Improved on-page SEO performance resulting in page speed improvement of 50% and improvement in monthly organic traffic of 22%
• Launched SEO campaign that targeted high volume and long-tail keywords that generated 10,000 unique visitors and 350+ leads each month
• Improved rankings from page 3 to Top 5 for 10+ high-competition keywords in mobile software development niche.
• Identified new autoposting solution to cut social media time spent by 35%.
• Suggested new SEO tools which increased copywriters' output by 25%.

• Founded and managed online business with growing revenue from ₹ 0 to ₹ 1,100,000 within three year
• Managed day-to-day operations of busy online book shop and accompanying blog
• Promoted (physical & digital) products on multiple channels, including Facebook ad campaigns
• Handled printing and shipment of books throughout India

• Conduct keyword and SEO research to understand customers' needs
• Managing editorial calendar to ensure timely publication
• Assigning blog posts to writers
• Identifying gaps in content and recommending new topics
• Review and update published content as needed