Avinish Pal

I am passionate about solving India's biggest entrepreneurship challenge: bringing opportunities to small cities and towns. As Editor at RizingBharat, I've spent 2 years diving deep into India's grassroots business ecosystem, and honestly, I can't imagine doing anything else.

My journey has taken me close to the real problems entrepreneurs face in Tier 2-3-4 cities. I've worked closely with CGTMSE (Credit Guarantee Trust for Micro and Small Enterprises), creating content around how they're tackling credit challenges for small businesses. I've collaborated with IDBI Bank, interviewing their General Manager to understand why MSMEs and startups in smaller cities struggle with funding. This isn't just work for me—it's personal.

Through this journey, I've built a network of founders, investors, and key people from institutions like SIDBI and the Ministry of MSME. But more importantly, I've seen the real gaps: weak ecosystems, lack of financial awareness, limited AIFs, missing incubators, and entrepreneurs who have incredible ideas but nowhere to turn.

This is exactly why I'm excited about this role. My goal is simple: foster entrepreneurship in India's smaller cities by highlighting these problems and helping solve them. I genuinely believe that India's next wave of innovation will come from these places, and I want to be part of making that happen.

• Lead content team at RizingBharat, developing comprehensive content strategies for entrepreneurship-focused media
• Successfully built content frameworks targeting Tier 2-3 city audiences
• Managed end-to-end content production across multiple formats and platforms

• Specialized focus on Tier 2-3 city entrepreneurs and Hindi-first audiences
• Created mobile-first content strategies understanding regional consumer behavior
• Developed content that resonates with grassroots entrepreneurship community across India

• Hands-on experience managing content across Instagram, YouTube, WhatsApp, and LinkedIn
• Built engaged communities through strategic platform-specific content
• Proficient with various CMS tools and content management systems

• Fluent in Hindi with strong communication skills
• Create content in both Hindi and English to reach diverse audiences
• Understand cultural nuances essential for Bharat market communication

• Produce videos, podcasts, written articles, and social media content
• Interview founders, bankers, investors, and key ecosystem players
• Transform complex business concepts into simple, engaging stories

• 1 year dedicated coverage of MSMEs across India, focusing on their challenges, manufacturing processes, and funding needs
• Deep understanding of Indian startup ecosystem through direct founder interactions
• Organize entrepreneurship events connecting founders, investors, and changemakers

My experience directly aligns with your requirements: I understand Bharat audiences deeply through my work with Tier 2-3 entrepreneurs, have proven content strategy leadership, possess mandatory Hindi proficiency, and demonstrate the storytelling obsession and grassroots entrepreneurship focus you're seeking. My hands-on experience interviewing ecosystem stakeholders and organizing events shows my commitment to nurturing India's startup landscape.