Summary
Overview
Work History
Education
Skills
Accomplishments
Personal Information
Languages
Extracurricular Activities
Projects
Training
Timeline
Generic

Avisek Chatterjee

Noida

Summary

To obtain a position where I can maximize my management skills, training experience, customer service and a successful track record in the sales and marketing environment. MBA with over 20 years of exposure in Retail operations, Business Development, Financial Operations, distribution handling and Customer Relationship Management with an experience of 18 yrs in the Apparel industry. Highly driven General Manager successful at implementing strategic approaches to drive profitability and sales. Recognized for performance excellence in operations and customer care. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.

Overview

23
23
years of professional experience

Work History

General Manager EBO/SIS/LFS Operations

Numero Uno Clothing Company
Gurgaon
04.2018 - Current
  • Leading a total team of 20 managers which includes DGMs, Regional Heads, Area Heads and VM Heads to take care of the Company’s EBO ,MBO , SIS, Large format retail business Line.
  • Appraising the team members to ensure their growth and engaging them for successful retention
  • Responsible for handling the entire LFS format taking care of operations of Shoppers stop/Globus/Centro/Spencers/Fashion factory/Reliance trends.
  • Successfully achieved a revenue growth of of 180 cr YTD in readymade apparels.
  • Actively expanded Business into SOUTH India by opening SIS with the best retailers. Have been successful in opening 60 new SIS in the region in a span of 1 year.
  • Managing 50 COCO, 200 FOFO/COFO , 180 SIS and 8 distributors for the region along with 200 LFS outlets.
  • Responsible for imparting training on soft skills and other business nature
  • Planning and implementing new business ideas & strategies to expand to new geographies and increase the EBO and distribution network Pan India .
  • Responsible to strategize and liaison all media and brand building activities for NUCL.
  • Managing the P&L of the organization effectively and efficiently
  • Developed and implemented operational strategies to improve efficacy, reduce costs and maximize customer satisfaction.
  • Established and maintained effective communication with staff members to ensure efficient operations.
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Coordinated training activities for employees to ensure compliance with company policies and procedures.

National Sales Manager Distribution and Retail Sales

OCM India Pvt ltd
02.2016 - 03.2018
  • Responsible for handling a team of 12 Regional Managers to take care of the Company’s EBO ,MBO , SIS business Line
  • Solely launched the brand in the readymade garment segment
  • Created monthly reports for regional managers to review performance of each team member.
  • Responsible for a business turnover of 50 cr readymade apparels
  • Planning and implementing new business ideas & strategies to expand to new geographies and increase the EBO and distribution network through new product launches .
  • Responsible to strategize and liaison all media and brand building activities for OCM.
  • To set up a sustainable and productive EBO model with organic expansion through all business channels.
  • Handling a team of 2 Deputy Managers , 1 Visual merchandiser, 2 retail merchandiser, 1 accounts DM .

Regional Sales Manager East (Retail Operations)

BLACKBERRYS
West Bengal/Bihar/Orissa/Jharkhand/Orissa/North East /chattisgarh
04.2010 - 01.2016
  • Successfully managed a team to take care of Blackberry's EBO business
  • Expanded the business from a revenue of 7 cr to 90 cr in a span of 4 years.
  • Opened the biggest store in the country at Bhuwaneshwar drawing a business of 9 cr annual.
  • Was Responsible for 33 company owned stores across the region with an average size of 2500 sq ft per store
  • Responsible for imparting training on soft skills and other business nature
  • Planning and implementing new business ideas & strategies to expand to new geographies and increase the EBO productivity.
  • Handled retail operations for West Bengal, Bihar, Jharkhand, Orissa, Chattisgarh and North East
  • Was Responsible to strategize and laison all media and brand building activities for Blackberrys.
  • To set up a sustainable and productive EBO model with organic expansion.
  • Managed a team of 2 Area Sales Manager and 6 Retail Executives and store managers
  • Participated actively in industry conferences and seminars for knowledge sharing purpose.
  • Developed strategies and plans for regional sales growth.
  • Analyzed regional sales performance data to develop actionable insights.
  • Cultivated an environment that fostered teamwork among regional sales staff members.
  • Identified opportunities for cross-selling and up-selling within existing customer base.

Area Sales Executive for Bihar/Jharkhand and Part of West Bengal

ITC LIMITED (LRBD DIVISION) (John Players/Wills Lifestyle)
11.2005 - 03.2010
  • Responsible for recruiting and leading distributors for the brand John Players
  • Responsible for expanding the EBO business within the defined territory
  • Responsible for expanding the width of MBO business within the area.
  • Implementation of new business strategies as defined by the top line management
  • Developed and implemented strategic sales plans to increase revenue and market share.
  • Analyzed customer feedback to identify areas of improvement in the sales process.

Area Sales Executive

ARVIND BRANDS LIMITED
JHARKHAND/BIHAR
12.2004 - 11.2005
  • Responsible for recruiting and leading distributors for the brand Flying machine
  • Responsible for expanding the EBO business within the defined territory
  • Responsible for expanding the width of MBO business within the area.
  • Implementation of new business strategies as defined by the top line management
  • Developed and implemented strategic sales plans to increase revenue and market share.

Sales Officer

SINTEX INDUSTRIES LIMITED
WEST BENGAL AND NORTH EAST
08.2001 - 12.2004
  • Handling the Distribution networks for Plastics Tanks and Doors for the North eastern and WB area
  • Conducted research on competitive products and services.
  • Implemented promotional campaigns to boost sales volume.
  • Analyzed customer feedback to improve product offerings.

Education

PGDBM - Marketing

New Delhi Institute of management New Delhi
01.2001

B.Com - Accts Honors

Khalisani Mahavidyalaya Burdwan University
01.1998

Higher Secondary -

01.1995

ICSE -

Don Bosco
01.1993

Skills

  • Management skills
  • Inventory Management
  • Training experience
  • Customer service
  • Sales and marketing
  • Retail operations
  • Business development
  • Financial operations
  • Distribution handling
  • Operational Efficiency
  • Workflow Planning
  • Loss Prevention
  • Expense Control
  • Budgeting
  • Customer relationship management
  • Apparel industry expertise
  • Business strategy
  • Market segmentation
  • Product promotion
  • Team performance
  • Communication skills
  • Relationship management
  • Interpersonal skills
  • P&L Responsibility
  • Learning aptitude
  • Openness to new ideas and suggestions

Accomplishments

  • Selected as Class representative in Graduation
  • Won Intra College Cricket Championship in Intra College Sports
  • Awarded the Best RSM Runners up for the year 11-12
  • Awarded the best RSM award for the year 13-14 creating a milestone in the organization with 100% achievement and a L to L growth of 20% in the region.

o Best Sales Executive all India consecutively for 2 yrs (0708-0809)

Personal Information

  • Date of Birth: 03/04/77
  • Nationality: Indian
  • Marital Status: Married

Languages

  • English
  • Hindi
  • Bengali

Extracurricular Activities

Secured a position in G.D. competition in the Intra college G.D. competition 1997 Participated in Inter school debate competitions Active participant in college programs and member of marketing club

Projects

TATA REFRACTORIES LIMITED, 04/01/01, 06/01/01, Marketing activities followed for a group of Industrial product with special emphasis on TATA refractories, Marketing activities conducted for industrial products, Sales penetration activities in rural market, Distribution sales strategies

Training

  • Brand Parikrama – Development of a Brand & Brand Values, & Brand Communication
  • Seminar on Sales & HR Practices

Timeline

General Manager EBO/SIS/LFS Operations

Numero Uno Clothing Company
04.2018 - Current

National Sales Manager Distribution and Retail Sales

OCM India Pvt ltd
02.2016 - 03.2018

Regional Sales Manager East (Retail Operations)

BLACKBERRYS
04.2010 - 01.2016

Area Sales Executive for Bihar/Jharkhand and Part of West Bengal

ITC LIMITED (LRBD DIVISION) (John Players/Wills Lifestyle)
11.2005 - 03.2010

Area Sales Executive

ARVIND BRANDS LIMITED
12.2004 - 11.2005

Sales Officer

SINTEX INDUSTRIES LIMITED
08.2001 - 12.2004

PGDBM - Marketing

New Delhi Institute of management New Delhi

B.Com - Accts Honors

Khalisani Mahavidyalaya Burdwan University

Higher Secondary -

ICSE -

Don Bosco

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Avisek Chatterjee