Adobe Illustrater
Avisha Gupta
Fashion Designer-Forecaster-Curater
Bengaluru
Summary
Creative design professional with 8 years experience in design, forecasting and curation. Expertly blending traditional artistry and modern technical skills, I maintain a deep appreciation for all aspects of fashion design. A seasoned fashion enthusiast, I bring excellent leadership and time management abilities to drive project success.
Overview
8
8
years of professional experience
Work History
Designer/Curator/Fashion Forecaster
Flipkart
07.2023 - Current
- Responsible for generating comprehensive monthly trend reports for categories such as apparel, accessories, and footwear for both men's and women's wear. These reports are based on in-depth research using platforms like WGSN, as well as insights from emerging international and domestic brands, and trends observed on social media.
- Collaborated with Netflix for Flipkart Spoyl to successfully launch official merchandise collections for major series, including Stranger Things, The Archies, and Squid Game, on Flipkart, covering a wide range of products across apparel, footwear, and accessories.
- Led the end-to-end design and development process from concept to final sample, working with a network of vendors across India. Additionally, I played a key creative role in the successful photoshoot for The Archies collection, which was executed in Delhi.
- Collaborated with brands like Street 9 and Wrogn to create exclusive collections for Spoyl on a regular basis.
- Designed multiple Spoyl branding T-shirt for PR collaborations.
- I also manage monthly curations, quality checks, and trend mapping on the Spoyl platform, using trend reports as a foundation.
- Worked closely with vendors for various collections.
- Coordinating with cross-functional teams to initiate better buying and marketing of the product.
- Time period served: ongoing.
Western wear designer
Virgio
05.2022 - 06.2023
- Engaging in the conceptual development of the product line.
- Managing the entire product design process, from initial market research to developing each style/design for the womenswear category.
- Identifying important fits and developing the same for womenswear categories.
- Coordinating with cross-functional teams to enhance the product line by suggesting development and marketing strategies.
- Worked on brand definition, aesthetics for target consumers.
- Creating print designs and CADs for product lines using Adobe Illustrator and Photoshop.
- Creating a graphic design line for T-shirts.
- Collaborating and following up on deliverables with the vendors and sourcing team throughout the entire design process and build-up.
- Coordinating with cross-functional teams and freelancers for the product deliverables and design executions. Engaging with the shoot and creative team for product shoot ideas and story development for the app.
- TIME PERIOD SERVED- MAY 22 - JUNE 23
Designer(Contract)
Amazon
09.2021 - 05.2022
- Creating detailed tech packs and prints for women's, men's, and kids' wear categories.
- Time Period Served: September 21, 2021 - May 22, 2022
Senior Designer(Freelance)
Koovs
05.2021 - 09.2021
- Trend analysis (using WGSN), runway, and competing brand research.
- Complete range planning with the design team for the seasons AW21 and SS22.
- Creating concept boards, color stories, print/motifs, and range presentations.
- Time period served: May 21 - Sept. 21
Senior Executive Design
V-Mart Retail
10.2019 - 03.2021
- Leading the entire bottomwear, nightwear, and winterwear categories.
- Trend analysis (using WGSN), runway, and competing brand research.
- Creating concept boards, color stories, print/motifs, and range presentations.
- I traveled for market research for fabric, trims, and embellishments.
- Working closely with the sourcing and the buying team.
- Getting the range developed from various vendors, and also developing cost sheets and tech packs. Also, coordinated with vendors to get the sampling done.
- Time period served: Nov 19 - March 21
Western wear designer
Limeroad
11.2018 - 10.2019
- Trend analysis (using WGSN), runway, and competing brand research.
- Range planning and sample development with the design team.
- Creating concept boards, color stories, print/motifs, and range presentations.
- Working closely with the sourcing and the buying team.
- Getting the range developed in the in-house sampling unit. Developing cost sheets and tech packs.
- Time period served: Nov 18 - Oct 19.
Western wear designer
Stalkbuylove
07.2017 - 07.2018
- Presenting trend forecast, market survey, and trend analysis
- Range planning and sample development with the design team
- Getting the range developed in the in-house sampling unit. Developing cost sheets and tech packs
- Coordinated with vendors to get the winter wear samples made.
- Time period served: July 17 - Nov. 18
Education
B.Des - Fashion
Pearl Academy
New Delhi01.2017
Skills
Design research
Illustration
Adobe creative suite
Innovative design skills
Design development
Attention to detail
Team collaboration
Decision-making
Adaptability and flexibility
Multitasking and organizing
Websites
Software
Photoshop
MS Office
CONTACT DETAILS
- Mobile Number: 8826753576
- Email ID: avisha.gupta20@gmail.com
Timeline
Designer/Curator/Fashion Forecaster
Flipkart
07.2023 - Current
Western wear designer
Virgio
05.2022 - 06.2023
Designer(Contract)
Amazon
09.2021 - 05.2022
Senior Designer(Freelance)
Koovs
05.2021 - 09.2021
Senior Executive Design
V-Mart Retail
10.2019 - 03.2021
Western wear designer
Limeroad
11.2018 - 10.2019
Western wear designer
Stalkbuylove
07.2017 - 07.2018
B.Des - Fashion
Pearl Academy