Avishek Chakrobarty

On a mission to provide resources and capabilities including strategy, services and standards (e.g., direction and consistency of ABM practices) to enable the Field Marketing teams to grow priority accounts .

Focus on improving i,pact on Revenue, Relationship and Reputation of Kyndryl through strategic marketing initiatives.

Striving to bring a strategic mind-set to successfully drive the Kyndryl ABM mission globally.

Strive towards devising strategy and deploying tactics that have significant impact on revenue growth for Kyndryl via Account Based Marketing programs.

• Responsible for transitioning demand generation function to focused ABM centric function
• Own and improve Organic channels via SEO and SEM initiatives to build thought leadership and reputation
• Mandated to deploy 1:1 account based marketing programs for top 25 key accounts
• Responsible to work with global account management team and key account stakeholders to build, own and execute robust engagement calendar for each key account.
• Track and deploy ABM interventions for Named Accounts lists for each geo to drive engagement, penetration and opportunity pipelines.

• Built and led Global Growth Marketing and ABM function for Yellow.ai from scratch
• Managing 12 member global team covering Field Marketing, Performance Marketing, Partner Marketing, Event Marketing and Marketing Automation functions
• Built Marketing Tech Stack, Account Based Marketing Motions for both New Logos (1:Many) and Existing Account Expansions (1:1 and 1:Few) ground up.
• Work closely with Sales and Account Management leaders to drive growth and revenue
• Ownership of regional P&Ls and global marketing budgets delivering revenue impact of $1.5M in New Logo wins and $2.5M in NRR for FY23
• I have managed to drive industry beating funnel conversion rates at ToFu, MoFu and BoFu levels by strategic planning and collaborations with cross functional teams (25%-35% conversion rates across funnel)
• Worked with Account Management teams and key account leadership to impact 3Rs (Revenue, Relationship and Reputation) with key accounts leading to $2.5M expansion revenue in FY23 and increase in renewals/POC conversions by 35%
• Conceptualised and led execution of first flagship Customer Event "Conversate" for Yellow that saw >200 customers across APAC attend event and led to $1.2M qualified opportunity for New Logos and $2.2M pipeline in expansion from existing accounts.
• Launch USA GTM program and deliver opportunity pipeline of $60M for FY23 via strategic marketing initiatives

• Led the Account Based Marketing function for Manufacturing, Retail, Consumer Products and Logistics verticals globally delivering revenue of >$500M qualified sales pipeline annually
• Responsible for ABM strategy and execution in Lighthouse accounts in assigned verticals towards goal of business expansion and growth in these accounts achieving $300M in expansion revenue and >75% engagement penetration across ICP in target accounts
• Was responsible for creating 1:Few motion of ABM (ABM Lite) to ensure cohort based focus on key accounts leading to a 50% increase in stakeholder engagements across these accounts.
• Was responsible for spearheading ABM program that led to global industry record breaking deal win of $5Bn with Daimler
• Special responsibility of large deal marketing programs for sales to close deal sizes >$25M.
• Specialized in running ABM programs with large accounts stakeholders to increase account level penetration of Revenue, Reputation and Relationship metrics.

• I was tasked to build an offline B2B sales channel for Urban Ladder from scratch in this role
• Built a team of 6 territory sales managers operating across South, West and East India zones
• Built the sales operations processes and playbook from scratch
• Built a channel that scaled from 0 to INR 1.5Cr monthly booked revenue within 6 months and clocking >INR 2.5Cr within 1 year of channel set up.

• I was responsible for the Strategic Account Management team for Practo in South India
• Handled a team of 6 Key Account Managers and 18 CSMs to drive the retention and growth of Practo
• Responsible for managing a Strategic Account portfolio of key enterprise accounts

• Large enterprise account hunter
• End to end sales cycle owner for large deal sales in MNC and Fortune 500 segment organizations
• Owner and builder of the Account P&L with highest profitability in the organization
• Handled high-profile clients and territories with exceptional planning and strategic engagement generating INR 150Cr revenue annually.

• Led the Pre-paid and Corporate Payment Solution sales of ICICI Bank in Bangalore
• Managed a team of 4 Sales Officers and 6 Sales Executives to drive business development and account growth objectives
• Successful in making the Bangalore unit the highest grossing region in terms of solution sales with annual revenue of >INR125cr