Python
Avishek Das
Data Scientist, Problem Solver & ML/AI Enthusiast
Banaglore,Karnataka
Summary
Experienced Leader in Data Science & Analytics with over 13 years of experience in consulting /data /banking/ecommerce/new age technology. Excellent reputation for resolving problems and improving customer satisfaction with proven experience in monetizing data and ability to leverage data assets into new markets and across sectors. A charismatic motivator and thought leader in the Data organization with advanced product management skills and the ability to effectively lead teams.
Overview
9
9
years of post-secondary education
12
12
years of professional experience
Work History
Head Data Science
Junglee Games India Pvt Ltd
BENGALURU, Karnataka
05.2020 - Current
- Build advanced Data Science/Machine Learning models to create significant business impact for clients and ensure client satisfaction.
- Support core algorithmic evolution of the company
- Work closely with marketing, product and business teams to create compelling business offerings & problem solutions
- Understand evolving market needs and support evolution of product road-map by providing technical and domain expertise
- Attract and Develop globally superior ML competency in the organization specific to online money gaming industry & Building robust data pipeline and auto scaling capabilities
- Recruiting, coaching, mentoring and developing a pool of Data Scientists & ML Engineers within the organization and ensuring alignment of pool to company-wide vision and strategies
Sr. Manager, Data Analytics
Bounce India Pvt Ltd
BENGALURU, Karnataka
09.2019 - 05.2020
- Understand business needs and objectives. Develop strategies for effective data analysis and reporting. Define company-wide metrics and relevant data sources
- Select, configure and implement analytic solutions. Lead and develop a team of data analysts
- Oversee all analytic operations to correct discrepancies and ensure quality. Extract reports from multiple sources (e.g. operations, IT, customer feedback)
- Build systems to transform raw data into actionable business insights
- Apply industry knowledge to interpret data and improve performance; Keep abreast of industry news and trends
- Build all data pipelines & setting the standard of operation for data engineering & devops for smooth consumption of data & consistency without any issue with recon.
Sr. Manager, Analytics
Amazon India Pvt Ltd.
BENGALURU, Karnataka
05.2019 - 09.2019
- Lifecycle marketing and CRM: Own strategy development and implementation of marketing to existing cardholders to build loyalty and drive engagement and spend; Along with analytic purview and model.
- Client management: work with Amazon Payments /Market Mix Modeling/Marketing/Media team on a day-to-day basis.
- Budget : Manage life cycle marketing budget ensuring efficient spend, investment for long-term opportunities and tight controller-ship; Allocation algorithm and optimization implementation
- Data analytic : collaborate with the analytic team to analyze available customer data as well as data shared by Amazon to inform marketing strategy, including segmentation and targeting; Plus Mass marketing models.
- Research : Drive research agenda to better understand our cardholders and bring future opportunities to light
- Project management : work with outside vendors (e.g. Creative agencies, Print/Production, etc.), and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to successfully build & implement marketing programs s
Director, Delivery Excellence
Kantar Group Worldwide
BENGALURU, Karnataka
05.2016 - 05.2019
- Purpose: Manage, Engage and Deliver Analytics solutions, services & products for clients @ scale.
- Responsibilities : Head a team of 32, including software developers, editors, designers, SMEs and program managers. Handling clients across diverse domains, including Unilever, ITC, P&G, Yes bank, Target, Kellogg’s. Strategizing & conceptualizing more than 90 solutions for 18 clients across 8 geographies . Liaising with the sales/technology/engagement team on various projects including post-sale features, cross-selling, sales and promotions, technical stack evaluation, AI projects, big data scaling, AWS instance selection, Solution format etc.
- Support the growth pipeline process through active engagement and execution to optimize new opportunities. Building collateral's for sustainable & long-term asset creation for multi segment & scalable solutions.
- Provide project based execution support by executing Pilots and Proofs of Concepts; Developing new capabilities through white papers, undertaking proofs of concepts and providing analytics support to the operations teams. Building Automated Attribution models for MMM for all clients with a simulator and re-engineer GTM(google tag manager) & SEO/SEM. Responsible for delivery of specific projects relating to Source goals and objectives.
- Achievements: Scaled up operations & billing for all the clients; We've had 0% churn & gained 50% additional new customers during my time here.Increased user engagement through higher engagement, incremental average projects per month. Monthly growth of 20% increase in projects & vertical growth @40%.Created multiple properties across social/data platforms which has led to an average of 2.3X increase in client's revenue .
- In addition, Spearheaded the overhauling of 'Asset Creation/Collateral' for the organization resulting in successfully moving from 100% service only ecosystem to 30% Service, 25% SaaS, 20% Paas & 25% DaaS in 2 Years . Classification of all tags across all channels and medium; be it google, omniture, affiliate,facebook etc..
Product Manager, Data
Sokrati Technologies India Pvt Ltd
Pune, Maharashtra
03.2015 - 05.2016
- Responsibilities: Headed and managed the product team of 8 Data analyst, 4 Data Scientist, 3 business analyst, 11 Implementation data engineer & 2 Designers - Data, Design & Detail .Reviewing MVP & documentation to ensure compliance with brief and timely delivery .
- Key Projects : Build Product for optimizing Google analytics, SEO, SEM, website content, social media copy & post, Product Demo, blog posts & affiliates, mailers, calendars, auto bidding, auto digital marketing spend optimization for leading e-commerce brands and other local businesses.
- Worked on the biggest google challenge to manage, optimize & control the bidding ecosystem on Google AdWords so that it is a level playing field for SME brands in local space. Devised an algorithm to keep the ecosystem in pace without affecting the competitive space & end user requirement.
- Designed market research products (Secondary & primary) to assess customer attitudes to the current product range and new products.
- Responsible for preparing product forecasts , and constantly monitoring inventory levels held at central and interstate warehouses
- Determining the nature and scope of present and future product lines through reviewing product specifications and requirements, appraising new product ideas or product or packaging changes and evaluating competitors.
- Introducing new products to the market via analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing units
- Achievement: Won the “Google Billion Baby Award 2015” & Sokrati Got Acquired by Dentsu for 500 Crores in 2016.
Assistant Manager, Analytics
Cvent
Gurgaon, Haryana
03.2014 - 03.2015
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Achieved recognition from senior management for contribution to store success, including managing sales, employees and operations to foster optimal performance.
- Reduced financial discrepancies 23% by monitoring monetary transactions, including credit card sales and deposits.
- Responsibilities: Developed an analytics and reporting framework to use data from multiple internal and external sources to gauge business progress against goals, produce strategic insights and drive business.
- Analyzed performance of advertising, marketing and promotional campaigns with a special emphasis on lead generation, forecasting, quality, conversion and ROI. Led and drove insights utilizing Omniture, Google Analytics, MOZ and other tools to decode visitor behavior, maximize conversions, and create efficiencies for Cvent websites and social media properties.
- Designed and implemented primary research projects . Drove the vendor selection, technical implementation, and ongoing optimization of a marketing analytics platform. Managed complex issues in an understandable and actionable way across all levels of the organization especially in product domain
- Key Projects & Achievements: Built a framework of auto reporting ,dashboard & a simulator for the Sales, Customer success & engagement team across 26 locations & 4500 clients .
Assistant Manager, Catalog & Product Management
Healthkart.com/1MG
Gurgaon, Haryana
10.2012 - 03.2014
- Key Practice & Areas of Transactions : Managed Data Analysis through strategic planning of marketing campaigns and understanding target market; determining the right amount of margin and profits with respect to different kinds of platforms like Facebook, google ads, twitter, mailers and web engage ads.
- New Catalog implementation & Drove Data Input Initiatives though employing GA to optimize CTR, CVR and ROI.
- Planned and implemented the process of communication between the warehouse, operations and category team.
- Interdepartmental sync via managing and directing the Content and Marketing teams with respect to the product's USP, banners, mailers and their day-to-day traction.
- Help build, plan & product implementation for Healthkart for all ecosystem & draw the pipeline for 1MG as a product.
Listing Specialist/Catalog Analyst
Amazon India Pvt Ltd.
Hyderabad, Telangana
05.2011 - 10.2012
- Analyzed listing of all the products across the zones like: US, UK, Fr, De, Jp & India.
- Supported sellers for better integration of processes to drive scale. Identified and adopted best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
- Wrote high quality code to retrieve and analyze data and solved business problems at their root, stepping back to understand the broader context using Python. Worked in tandem for the demand forecasting analysis
- 'Wrote a lot of papers during my stint & published a few in the internal publications
- Educated over every weekly clients(internal) on listing buying and selling processes to increase customer satisfaction and understanding; along with seller central improvements using data.
- Prepared a variety of different written communications, reports and documents to ensure smooth operations.
Asociate
HSBC EDPI Ltd.
Kolkata, West Bengal
03.2009 - 05.2011
- Helped in creating and maintaining trackers to monitor and analyze performance data. Exposure for analytics, big data & huge PII information.
- Responsible for providing resolution to US credit card internal clients of HSBC, analyzing their problems, needs and providing them with appropriate solutions. Handled performance data for the team and provided time to time coaching to the team to ensure complete understanding of the team performance and SLA targets.·
- Designed and delivered presentations on team performance by studying trends and creating future plans of action. I was also the GPS SPOC (Global People Survey) for the span.
- Evaluated customer information to explore issues, develop potential solutions and maintain high-quality service.
- Educated new hires on company policies and procedures by designing and developing training program.
- Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement.
Education
High School Diploma -
Chinmaya Vidyalaya
Bokaro Steel City, Jharkhand 05.2001 - 06.2002
Bachelor of Science - Electrical Engineering
VRCE, Nagpur University
Nagpur, Maharashtra 08.2002 - 12.2006
MBA - Operations Management
ICFAI Business School, Hyderabad
Hyderabad, Telangana 03.2007 - 03.2009
CBA - Business Analytics
Indian School of Business, Hyderabad
Hyderabad, Telangana 06.2013 - 07.2014
Skills
Data Science & Statistical Modelling
Machine learning/Deep learning/AI/IOT
Web/Google/Reporting/Marketing/Operations analytics
Strategic Thinking, Planning & Early stage startup
Account Management & Business Development
Digital & Traditional Marketing - Data Visualization
Scaling-Fast, Growth Strategy & Architecture
Product Management, Negotiation & SDLC
Change Management & Innovation Via Communication Matrix
Software
C,C
JS/NodeJS/ReactJS/Express/Bootstarp
AWS/GCP/Azure
Heroku/GIT
Keras/Tensorflow
Pl-sql/Mysql/Postgre/Mongo/Hbase/Cassandra
Kafka/Jenkins/Ansible
Flask/Docker
Accomplishments
- Awarded MVP for the period on 2012 Amazon India; Hyderabad Office.
- Won 'Bet performer award' in HSBC EDPI for consecutive 3 times from Mar 2010 to May 2010 & overall 11 times in 25 months.
- National Mathematics Olympiad, Oct 2008; Silver Medal Winner.
Interests
Swimming, Cooking/Baking, Football, Comics/Manga, Novels
Timeline
Head Data Science
Junglee Games India Pvt Ltd
05.2020 - Current
Sr. Manager, Data Analytics
Bounce India Pvt Ltd
09.2019 - 05.2020
Sr. Manager, Analytics
Amazon India Pvt Ltd.
05.2019 - 09.2019
Director, Delivery Excellence
Kantar Group Worldwide
05.2016 - 05.2019
Product Manager, Data
Sokrati Technologies India Pvt Ltd
03.2015 - 05.2016
Assistant Manager, Analytics
Cvent
03.2014 - 03.2015
CBA - Business Analytics
Indian School of Business, Hyderabad
06.2013 - 07.2014
Assistant Manager, Catalog & Product Management
Healthkart.com/1MG
10.2012 - 03.2014
Listing Specialist/Catalog Analyst
Amazon India Pvt Ltd.
05.2011 - 10.2012
Asociate
HSBC EDPI Ltd.
03.2009 - 05.2011
MBA - Operations Management
ICFAI Business School, Hyderabad
03.2007 - 03.2009
Bachelor of Science - Electrical Engineering
VRCE, Nagpur University
08.2002 - 12.2006
High School Diploma -
Chinmaya Vidyalaya
05.2001 - 06.2002