Avishikta Dey

• Initiated outreach to over 150 potential clients/day through targeted calls, achieving a 20% positive response rate.
• Secured 20 meetings with prospects, laying the groundwork for a projected 15% increase in qualified leads.
• Managed CRM using Leadsquared, improving lead management and tracking efficiency.

• Streamlined MRI pre and post sales Demo process to maximize conversions to 10%
• Mapped As-is and To-be process with gaps along its implementation at 2 sites driving 30% increase in improved demo presentation
• Created new SOP through a healthy funnel leading to 30% improvement in TAT- designed a Demo portal and Demo conversion tracker to improve tracking of demo process & performance of stakeholders upto 20%, Database of top demo sites by analysis w.r.t productivity & utilization
• Designed a technical Customer feedback form and Learning Modules for CAS and clients which will increase demo utility rate by 10% and retention rate by 15%
• Mapped 6000+ installed bases (IB) of Cardiac CT Scanners geographically pan India from AERB website leading to 5x new lead generation across hospitals through competitor analysis

• Analyzed the challenges of the 'Make in India' (MII) landscape by conducting thorough 1000+ data recovery assessments on MII tenders—both quoted and unquoted—via the Government e-marketplace (Gem) portal.
• Cultivated a bespoke Mitigation roadmap for Gem portal to enhance 2x tender win, by competitor analysis.
• Devised a strategic marketing business plan for remote sales, with insights to elevate Lead Generation by 15%
• Leveraged comprehensive data analysis of past 3 years' sales master data utilizing- Excel, SFDC and Microsoft Power BI to dissect trends, assess market dynamics, by identifying gaps and opportunities.
• Orchestrated a 5-year lead generation & revenue forecast, driving ROI to increase 15 % YOY

• Spearheaded sales strategies and generated on-spot sales of INR 20 lakhs of educational technology products in B2B/B2C sales pan India, surpassing sales targets by 30% through Research, Rapport, Persuasion and Negotiation
• Achieved monthly targets of calling 800 leads, conducted 40-50 meetings, closed 12-15 prospects with a 25% success rate
• Utilized tools like Orderhiveand Leadsquared, reducing lead management time by 20%
• Secured a 5–6 Lakhs monthly revenue stream with an increased retention rate to 90%

Performance: 73.07%

Performance: 67.39%

Performance: 84.48%