Avni Tank
Gurugram
Summary
Accomplished Account Manager with a proven track record at Amazon, adept in vendor relations and strategic planning. Excelled in enhancing customer satisfaction and driving a 21% increase in category GMS through innovative project management. Skilled in contract negotiation and cross-functional collaboration, consistently identifying growth opportunities and maximizing profitability.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Manager, Category
Amazon
Gurugram
07.2023 - Current
- Developed and maintained relationships with Brands to ensure customer satisfaction.
- Price competitiveness POC for the category has been maintained above 85% for the POD.
- Driven projects for ads and listings suppression, which contributed to 21% of the category's GMS.
- Analyzed and optimized ad campaigns to maximize ROI, improve targeting, and enhance overall ad performance.
- Managed end-to-end ad operations, ensuring efficient budget allocation, performance tracking, and strategic execution.
- Attended trade shows and conferences as a representative of the company.
- Monitored industry trends and made recommendations for changes in strategy accordingly.
Key Account Manager
Meesho
Bangalore
06.2022 - 06.2023
- Managed key enterprise account with responsibility for sales, contracts, negotiations and reporting.
- Converted more than 90% of OC positively in the sales.
- Cultivated client loyalty through consistent quality, productivity, exemplary service and proactive management.
- Negotiated for discounts in Flash sales and other campaigns
- Contacted each retained supplier within assigned call list on regular call cycle to discuss needs, resolve issues and introduce new products.
- Maximized sales by managing fully stocked inventory and correctly priced.
- Followed up with clients to gauge product success and promote satisfaction.
Special Project Associate
Etsy
11.2021 - 06.2022
- Handled 3 special projects (Member services, Shop management and Seller retention) and completed them successfully
- Successfully retained 47% of the sellers as per the given data in "Seller retention project"
- Updated project plans based on changing objectives, specifications and staff availability.
- Devised implementation plans and performed cost-benefit and ROI analyses.
- Participated in strategy development meetings, coordinating key alliances, advertising strategies and brand recognition initiatives.
Business Development Executive
Etsy
Jaipur - Delhi
06.2020 - 11.2021
- Helping the Etsy vendors to manage their online Etsy shops
- Expertised in understanding the SEO according to the category
- Developing and managing a portfolio for key accounts
- Helped a lot of small scale vendors to grow their business and generating revenue
- Sent 100+ marketing emails on daily basis
- Managing the productivity sheets for data analysis.
Education
MBA - Marketing And Finance
Narsee Monjee University.
Mumbai08.2022
B.A. Honors - English Literature
Kanoria Mahavidhyalaya, Rajasthan University
Skills
Account management
- Vendor Relations
- Brand Management
- Market forecasting
- P&L Management
- Advertising
- Project Management
- Business Development
- Campaign execution
- Opportunities Identification
- Strategic Planning
- Business needs assessment
- Cross-functional collaboration
- Contract negotiation
Certification
LinkedInLearning;Sales-HandlingObjections
Timeline
Account Manager, Category
Amazon
07.2023 - Current
Key Account Manager
Meesho
06.2022 - 06.2023
Special Project Associate
Etsy
11.2021 - 06.2022
Business Development Executive
Etsy
06.2020 - 11.2021
MBA - Marketing And Finance
Narsee Monjee University.
B.A. Honors - English Literature
Kanoria Mahavidhyalaya, Rajasthan University
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