Avnika Gupta

• Managed branding for esteemed authors, including Maria Goretti, Samir Soni, SMM Ausaja, Soham Shah and others
• Led diverse branding activities: Amazon Marketing, influencer programs, review campaigns, events, and media outreach
• Successfully oversaw book distribution and displays in OM bookshops.

• Built a personal brand through various platforms, building a unique brand recall and scaling to an online reach of over 1 Million
• Provided digital marketing solutions to authors including Instagram, LinkedIn, influencer marketing, review campaigns, and Amazon Marketing Services
• Established and built a massive network consisting of esteemed authors, marketing agencies, publishers, top book retailers and distributors, content creators including India’s Top Podcasts, YouTubers and Instagram Creators
• Explored business opportunities with senior book retailers and learned some cutting-edge insights in the publishing industry. · These skills and networks resulted in partnership offers from business owners in the publishing industry, clients reaching out independently for digital marketing, offers from brands and reviewers, as well as being invited as a guest on No.1 Podcast Show on Books with 1 lakh Subscribers and 3 Million views.

• Specialize in delivering executive search and leadership advisory solutions to C-level clients across a range of industries, including but not limited to, Industrial, Telecommunications, Consumer, Finance, and Healthcare.
• Worked across a range of complex assignments with some of the highest revenue-generating companies. These assignments included figuring out the leadership solutions, understanding the clients unique hiring requirement, interacting with top level candidates, and offering the best possible solution.
• As a Hogan certified professional, I independently conducted personality assessments to offer personalized advisory services for various organizational needs, including organizational culture profile, management assessments, board reviews, CEO succession, and family business advisory. I also worked on board mapping, succession planning with family businesses, compensation benchmarking etc.
• Aligned with the Managing Director, I co-created and executed key office-level growth strategies, including consultant hiring, B- Corp certification, employee engagement, DEI initiatives, and media representation for Egon Zehnder in India.

• Developed strategic PR content across industries, including cybersecurity, digital lending, entertainment, and lifestyle
• Managed communications for leading brands
• Published articles in prestigious journals.

• Invited as one of the youngest independent journalists to cover ZEE JLF
• Captured the essence of each encounter through personal and impactful video and text pieces
• Shared the voices of influential figures.

• Co-led and drove the content strategy for Thought Catalog, a platform dedicated to self- improvement and personal growth, as their representative Columnist from India; resulting in the growth of new verticals such as Thought Catalog Europe.
• Introduced disruptive concepts like exclusive travelogues from India, stories revolving around the narratives of voiceless and underprivileged women from the country to a global audience of more than 2.2 million.
• My articles received a positive response, earning combined likes

of 1.5 lakhs and a high republishing rate, reaching a readership of 22 lakhs.

• Produced strategic content across formats, as the representative Columnist from India for Berlin Art Parasites, helping grow the page’s following to an audience of 30 lakh readers, over a tenure of 2+ years.
• Delved into challenging and complex subjects such as the working conditions in the adult entertainment industry, drug addiction, intimate partner abuse, and sexual violence, conducting extensive research to ensure that the stories were both authentic and impactful.
• Despite the difficult nature of the topics I covered, my writing generated over 30 articles with combined likes of more than 2 lakhs, and a high republishing rate, demonstrating the impact that storytelling can have in raising awareness and generating meaningful change.