Avnish Kumar
New Delhi
Summary
Energized by the challenge of cross-functional roles in Marketing, Analytics, and Product Management, with a natural affinity for numbers and a talent for solving complex analytical problems. Thrives in dynamic environments, developing detailed product roadmaps, conducting in-depth market research, and analyzing data to uncover valuable insights. Skilled in identifying and capitalizing on opportunities that drive revenue growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Product Manager
Times Internet
04.2024 - Current
- Spearheaded the implementation of new ad and product integrations across multiple platforms, including Mobile, Desktop, AMP, iOS, and Android (AOS)
- Collaborated with the analytics team to establish new revenue dashboards
- Led end to end execution of Taboola ads across Times of India ecosystem including apps which led to an incremental revenue AUD$3,000,000 annually
- Developed Orchestrator layer to differentiate between Direct and Indirect campaigns
- Led the development and implementation of various AdTech functionalities, including In-House ad refresh strategy,lazy loading, perpetual article scrolls, interstitial logic, key-value targeting.
- Developed product documentation to communicate upcoming features and products to internal teams.
Associate Product Manager
Times Internet
07.2022 - 03.2024
- Conducted a series of A/B tests for real-time bidding setup, leading to notable revenue boosts from key experiments: 1. Double DIV: Achieved an impressive 8% increase revenue 2. Lazy loading: Successfully raised Page RPM by 12% 3. Web interstitials: Achieved a 50% increase in revenue
- Achieved substantial improvements in ad performance with an 85%+ rendered rate and 60%+ viewability for top ad units.
- Successfully launched new native ad formats and introduced the scorecard flip feature
- Monitored industry trends and competitor activities, making strategic recommendations based on findings.
- Analyzed user behavior data to identify patterns that informed future feature developments or enhancements.
- Efficiently managed and executed new feature requests, enhancements, and feedback for pilot projects.
- Led the end-to-end development and implementation of several successful spotlight campaigns for renowned brands like Netflix etc.
Product Analyst
Media.net
05.2020 - 06.2022
- Collaborated with Business & Technology teams to develop innovative strategies for enhancing Revenue per search system
- Successfully introduced a novel page view metric, leading to a remarkable increase in page RPM by 40%
- Served as a bridge between the business and development teams
- Played a vital role in enhancing multiple AdTech Products and Metrics
- Utilized internal BI tools to analyze large datasets
- Proactively resolved technical issues related to Ad serving, Discrepancies, Publisher onboarding, Interface enhancement, and implemented streamlined processes
- Designed comprehensive Dashboards using internal BI tools
- Conducted Root Cause Analysis for any anomalies or issues
- Collaborated closely with Product Managers (PMs) daily.
- Developed detailed product roadmaps, aligning team efforts towards achieving milestone goals and objectives.
- Mentored junior analysts in best practices for efficient data analysis techniques, fostering a culture of continuous learning within the team.
Summer Marketing Intern
Graphene Media Pvt Ltd
04.2019 - 09.2019
- Identifying youth trends and incorporating these trends in marketing communication campaigns
- Validated problems through Market Research and identified unique User Behavior and patterns of students for campus Connect
- Onboarded Lenovo for Campus connect across PAN INDIA targeting 400 Colleges.
- Supported public relations efforts by crafting press releases and maintaining positive relationships with media contacts.
Intern
GATI KWE PVT LTD
05.2017 - 07.2017
- Suggested solutions which reduced block request for deliveries
- User flows for leave application system for easy apply/approval of days off
- Researching and suggesting improvements for various dashboards for tracking deliveries using Dashboard and KPIs.
- Gained hands-on experience in various software programs, increasing proficiency and expanding technical skill set.
Intern
Honeywell
05.2016 - 07.2016
- Collaborated with the marketing team to develop and implement promotional strategies for home automation systems
- Assisted in the creation of marketing materials, including brochures, presentations, and social media content.
Education
Master of Business Administration - Technology Management
Narsee Monjee Institute of Management Studies
Mumbai, India08.2020
Bachelor of Technology - Computer Science
Narsee Monjee Institute of Management Studies
Mumbai08.2020
Class XII -
Delhi Public School, Ghaziabad (CBSE)
Ghaziabad, India01.2015
Class X -
Delhi Public School, Ghaziabad (CBSE)
Ghaziabad, India01.2013
Skills
- Digital marketing
- Lead Generation
- MySQL
- Google Ad Manager
- Data Analytics
- Excel
- Market Research
- Problem Solving
- Product Management
- KPI Tracking
- Product Strategy
- Product Lifecycle Management
Websites
Accomplishments
- Received Scholar Badge in a batch of 80+ students for top performance in academics in Delhi Public School, Ghaziabad 2013
- Attained A grade in 10+ different subjects of Computer Science during four years in NMIMS 2019
Certification
- Certification – A Prime: Design Thinking, IIT MADRAS 2019
- Certification – Consumer Behavior, IIT Kharagpur 2019
- Certification – Bootstrap and Web Development, Udemy 2017
- Project - Examination the implications of brand experience on customer satisfaction and Loyalty: Case Study on Patanjali
Languages
English
Hindi
Timeline
Product Manager
Times Internet
04.2024 - Current
Associate Product Manager
Times Internet
07.2022 - 03.2024
Product Analyst
Media.net
05.2020 - 06.2022
Summer Marketing Intern
Graphene Media Pvt Ltd
04.2019 - 09.2019
Intern
GATI KWE PVT LTD
05.2017 - 07.2017
Intern
Honeywell
05.2016 - 07.2016
Master of Business Administration - Technology Management
Narsee Monjee Institute of Management Studies
Bachelor of Technology - Computer Science
Narsee Monjee Institute of Management Studies
Class XII -
Delhi Public School, Ghaziabad (CBSE)
Class X -
Delhi Public School, Ghaziabad (CBSE)
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