Awantika Kumari
Noida
Summary
Resourceful Marketing Executive with expertise in 360° marketing, combining digital campaigns, offline activations, social media strategy, and content creation to elevate brand presence and drive footfall. Skilled in managing social media platforms end-to-end, including content calendars, copywriting, engagement, and analytics. Proficient in Meta Ads, influencer marketing, PR communication, and SEO-based content writing. Strong in competitor analysis (online and on-ground), market research, and reporting. Highly proficient in MS Excel for performance tracking, KPI/KRI analysis, and data-driven decision-making. Known for strong coordination, creativity, and the ability to execute high-impact marketing initiatives in fast-paced environments.
Overview
2
2
years of professional experience
Work History
Marketing Executive
Glued Entertainment Pvt. Ltd.
Noida
03.2025 - Current
- Plan and execute 360° marketing campaigns, including social media, influencer collaborations, and PR.
- Manage the brand's Instagram, Facebook, and YouTube with content planning, posting, and engagement.
- Run and optimize Meta Ads for brand awareness and lead generation (CTR, CPC, ROAS tracking).
- Write SEO-based blogs, website content, and marketing copy to improve organic visibility.
- Handle press releases, media coordination, and influencer marketing end-to-end.
- Oversee offline marketing activities, including school and college tie-ups, outdoor branding, billboards, flyers, screenings, and local partnerships.
- Monitor KPI/KRI, analyze performance data, and prepare weekly/monthly marketing reports.
- Collaborate with design, operations, and agencies to ensure smooth campaign execution.
Marketing Intern
Bashu Pharmaceuticals Pvt. Ltd.
Noida
06.2024 - 02.2025
- Assisted in planning and executing promotional campaigns.
- Coordinated events and trade shows to promote brand visibility.
- Created sales strategies to promote advertising offerings and motivate larger deals.
- Collaborated with several physicians to clarify information regarding medicines.
Social Media Marketing Intern
Target Communications
Noida
10.2023 - 11.2023
- Worked here during the internship break from university.
- Created engaging content for social media platforms to enhance brand visibility.
- Scheduled and published posts across various social media channels effectively.
- Collaborated with team members to brainstorm new ideas for campaigns and promotions.
Community Influencer Intern
Inamgos
07.2023 - 08.2023
- Fund raising
- Influencing people to share good deeds for the society.
Education
Bachelor Of Journalism And Mass Comm. (BJMC) -
Galgotias University
12th - Commerce
Shivam Convent
10-2020
10th -
D.A.V Public School
01-2018
Skills
- Promotional campaigns
- Marketing strategy
- Creative problem solving
- Editing skills
- CorelDRAW proficiency
- Advanced Excel techniques
- Power Query
- Pivot tables
- Formulas
- VBA
- Market analysis
- Content writing
- PR marketing
Accomplishments
Awarded Employee of the Month for outstanding performance, consistent productivity, and delivering high-impact marketing results
Activities
- Content creation and digital storytelling
- Badminton and swimming (active club member)
- Traveling and exploring new cultures
- Public speaking, anchoring, and event hosting
- Graphic design and creative experimentation
Timeline
Marketing Executive
Glued Entertainment Pvt. Ltd.
03.2025 - Current
Marketing Intern
Bashu Pharmaceuticals Pvt. Ltd.
06.2024 - 02.2025
Social Media Marketing Intern
Target Communications
10.2023 - 11.2023
Community Influencer Intern
Inamgos
07.2023 - 08.2023
Bachelor Of Journalism And Mass Comm. (BJMC) -
Galgotias University
12th - Commerce
Shivam Convent
10th -
D.A.V Public School