Awijit Singh

• Own end to end P&L responsibility (revenue and profitability) for Philips Grooming, Beauty, and Mother & Child Care categories, driving a business portfolio of ₹1,200 Cr ( 145 million USD)
• Spearhead category management and performance marketing across eCommerce platforms, ensuring delivery of both topline and bottom-line targets
• Developed and implemented a premiumization framework on Amazon and Flipkart within 2 months of joining, resulting in 17% ASP growth and double digit YoY growth on marketplaces
• Chartered the Quick Commerce strategy, establishing high-impact partnerships with Blinkit, Swiggy, and Zepto, culminating in a cumulative JBP of120 Cr for FY 2025
• Drove eCommerce profitability improvements through strategic pricing, data driven promotions, and cost optimization focused on maximizing consumer value and contribution margin

• P&L, revenue and performance marketing ownership for all Honasa House of brands including Mamaearth, the derma co, Aqualogica, Dr. Sheth's and Bblunt
• Exited FY 24 at approximately INR 800CR ($94 million) on marketplaces with 200% YoY growth on all new brands and and 11% growth on Mamaearth.
• Leading performance marketing and category management and managing a team of around 25 professionals for all major E-commerce marketplaces and quick commerce platforms. (B2B and B2C)
• Leading workstreams on SKU rationalization, COGS optimization, discount structure, e-commerce flywheels , channel strategy and activation.
• Defining category plans, marketing plans, activity calendar for all platforms
• Strategies JBP, TOT and agreement closures with all platform partners
• Developed AOP/BP for parking annual revenue targets and budgets for all brands keeping scale and efficiency in mind.

Key Achievements

· Through marketing efficiency and vendor negotiation, contributed in making 2 new brands CM2 positive in FY 24 which eventually led to overall brand growth

. Achieved 7% incremental revenue on Mamaearth by experimenting geo and SKU lift studies

· Created playbooks on the derma co growth on Amazon and Flipkart, intra brand competition strategy for similar categories (I.e, sunscreen is part of all 4 Honasa brands) and NPD approach for performance marketing on Amazon and other marketplace

·Defined optimal business model for priority categories (Where to play & How to win )

· Introduced performance playbooks for new age quick commerce platforms and Purplle prep

· Leading e-com charters to maintain laser light focus on seasoned categories.

. Maintaining 10 Honasa SKUs in Beauty Best seller rank on Amazon

• Commerce account lead with a team of 35+ digital marketing experts leading the engagement for Paid Commerce and SEM campaigns across top e-tailers, websites and e-commerce portals
• Driving KPIs like traffic, SOV, ROAS, NTB, and ultimately GMV and MS for the client
• Leading the L'Oréal portfolio and managing both Consumer Product Division (CPD) and Professional Product Division (PPD)
• Managing Loreal Paris, Maybelline, Garnier, Nyx, Matrix, Biolage, and Loreal Professional within L'Oréal
• Helped the team building Launch Strategy for new product prototype of L'Oréal brand
• Major Launches in 2022 are FitMe Tint and Vinyl in Maybelline and Hair Care Hyaluronic Moisture in Loreal Paris

• Led team of 15+ Dynamic Account Managers
• Forecasted for new and existing E-Commerce clients to meet their marketing goals considering the current trend
• Oversaw and owned multiple E-Commerce accounts across sectors like Healthcare, Skincare, Fashion, and Office supplies
• Managed daily budget between $20000 to $ 40000 for clients across the globe
• Hands on Experience on Tools like SA 360, Seller/Vendor Central, Adobe Analytics, Google Analytics, Merchant Center and GoDatafeed etc.

• Lead the team of 5 executives working on Google Ads, Bing, Amazon Marketplace
• Served as main point of contact for clients, answering any performance related questions
• Created, managed and optimized Campaigns on Google Search, Google Shopping, Display, Amazon marketplace for European and US clients managing the daily budget of $20000 for multiple platforms
• Actively Initiating in analyzing, researching, testing and proposing new approaches for improving PPC results to maintain a lower cost% and higher ROAS with increased sales for Google Ads and Amazon Marketplace.

• Worked for Google on Accenture's payroll with specialization in Google Search and Shopping, handling the LCS segment of Google's clientage whose minimum budget was more than $20,000 per day
• Worked extensively on tools like SA 360, Campaign Manager, Merchant Center and Godatafeed
• Helped the clients in achieving their monthly and quarterly marketing goals by providing assistance in implementing and optimizing PPC, strategies effectively in order to meet the ROAS

• Worked for Google Ads project for LCS clients in as account optimization expert
• My core responsibilities were to manage big E commerce Google clients and optimize their Search, Shopping, Video and Universal app Campaigns
• Discussed the media plan with account managers to gauge the aim of the marketing strategy and suggest a better possible way to make the changes effective and successful to draw improved results
• Provided end to end resolution to the clients and make sure to increase customer's experience.

• Managed a wide range of E-Commerce clients across the Globe
• Created and planned a variety of PPC campaigns across a range of digital channels like Google Ads, Amazon marketplace, Bing Ads etc
• Oversaw existing campaigns and made recommendations on how to optimise them
• Analysed trends and making data-driven decisions
• Provided end to end resolution to the clients and make sure to increase customer's experience.