AYAN BHATTACHARYA

19+ years of experience in Revenue Management, Sales Planning and Implementation, Strategy Planning, Business Development & Effective Brand Communication across the spectrum of Linear TV, OTT and Digital Business. A keen strategist with expertise in managing client relationships, maintaining focus on ensuring optimal utilization of resources. Skilled at managing and handling teams. Experienced in identifying new sectors & establishing a differentiated market identity, thereby achieving sales growth. Adept at sales planning & execution, new business development & competitor analysis. Have skills in effective dissemination of product information, reviewing and interpreting market response to facilitate product improvement & contribute towards the growth of an organization. An effective communicator with excellent relationship building & interpersonal skills, problem-solving organizational abilities, possessing a flexible & detail oriented attitude and possessing excellent presentation skills.My strengths lie in strategic planning, business development, and client relationship management, where I excel at translating complex challenges into actionable solutions. I am also passionate about mentoring and teaching the next generation of marketing and media professionals.

• Ranked 2nd in Calcutta University, English Department (Undergraduate Studies).
• Completed graduation in Indian Classical Music

• Sales & Marketing/Business Development
• Devising & implementing sales strategies with focus on achieving targets & augmenting business.
• Conceptualising and implementing client servicing activities with a view towards increased client satisfaction and retention by offering innovative client-specific value-additions.
• Handling ground and on-air programme and product launches and ensuring maximum brand visibility through effective and proactive media relations.
• Co-ordinating & partnering branding activities to create market brand visibility through effective utilisation of TV media thereby increasing the revenue potential for the organization.
• Strategic Management/Business Operations
• Forecasting short term and long term sales targets and developing business plans for the achievement of these goals.
• Proficient in developing & streamlining systems with proven ability to enhance operational effectiveness and meet operational goals within the cost, time & quality parameters.
• Formulating all round development strategies & pricing strategies, with accountability for profitability.
• Developing and implementing MIS and Business Reporting/Tracking platforms and Systems
• Overseeing complete business operations and ensuring quality and timeliness in terms of delivery.