Ayesha Chowdhury
New Delhi
Summary
I’m a dynamic Brand Strategist with 7+ years of experience driving impactful marketing solutions across APAC markets. An expertise in brand management, strategic thinking, and creative problem-solving fuels my ability to deliver innovative solutions that resonate with audiences. A solid foundation in research, communication & data-driven insights enhances my capacity to generate compelling narratives, elevate brand presence & craft meaningful brand experiences that drive success.
Overview
9
9
years of professional experience
Work History
Brand Strategy APAC, X
Aleph Holding
01.2025 - Current
Enabling business growth in APAC markets; India, Malaysia & Indonesia by providing insight backed, API driven creative solutions on X.
Brand Strategy, Snapchat
Aleph Holding
08.2022 - 12.2024
Support business growth and deliver creative augmented reality solutions for brands across India. Quarterly plans, AR sales pitches, AR lens up-selling, campaign idea/conceptualization. Brands: Mondelez, Coca Cola, HUL, Samsung.
Group Head, Brand Solutions
Social Panga
03.2022
- Team management, timekeeping, quality check and delivery on designated brands, big ticket campaigns and upselling.
- Brands: Mamaearth, Milkbasket, Tata 1mg, True Earth Basmati.
Brand Strategist
Snapchat
09.2022 - 12.2024
- Support business growth and deliver creative Snap AR solutions for brands across India.
- Quarterly plans, AR sales pitches, AR lens upselling, campaign ideation/conceptualisation.
- Brands: Mondelez, Coca Cola, HUL, Samsung etc.
Brand Strategist
Rasta
10.2021 - 12.2021
- Team management, timekeeping and quality delivery on designated brands.
- Brands: Accor, Novotel, Purefoods, The Wellness Co., Mathieu Teisseire, The London Essence, Britvic, Uniglobal, Jewell.
Creative Strategist
Moksha
08.2020 - 10.2021
- Team lead, brand and communication strategy, planning and overseeing execution.
- Brands: Marico Bangladesh, Marico India, BoAt, Ferns & Petals Pets, Xiaomi India, Max Fashions.
Digital Strategist
NFX Digital Private Ltd
05.2018 - 06.2020
- Client Servicing, content strategy, planning and ideation, website and social media management.
- Brands: ISWAI, Oleev, Balo, Adytude, SuperStartups India.
Human Resource Associate
OKS Group Private Ltd
01.2016 - 04.2018
- Recruitment, induction and exit process, assistance in grievance management, assistance in payroll structure and preparation.
Education
Executive MBA - Marketing
NMIMS
Mumbai UniversityBachelors - management studies
Jai Hind College
Mumbai University10th & 12th - undefined
The Mother's International School
Skills
- Strategic thinking & solutions
- Research & insights
- Brand management
- Sales & Marketing
- Leadership
- Microsoft Office
- Figma
Projects And Pitches
- Rasta: MobiKwik
- Moksha: Nescafe, Mars Wrigley, SleepyCat, Wow Skin Science, Cars24, TooYumm Beauty, Oxy99
- NFX Digital: BeYou Plus, Venture Gurukool, Wedding Affair, Rashita Sehra, Blossom Kochhar, Wingreens Farms, Oleev, Celebizz, YogiMeter
- Digital Decaf: Town Coffee - Jaipur, Jewelcraftz, Reckitt Benckiser- Lean In
Timeline
Brand Strategy APAC, X
Aleph Holding
01.2025 - Current
Brand Strategist
Snapchat
09.2022 - 12.2024
Brand Strategy, Snapchat
Aleph Holding
08.2022 - 12.2024
Group Head, Brand Solutions
Social Panga
03.2022
Brand Strategist
Rasta
10.2021 - 12.2021
Creative Strategist
Moksha
08.2020 - 10.2021
Digital Strategist
NFX Digital Private Ltd
05.2018 - 06.2020
Human Resource Associate
OKS Group Private Ltd
01.2016 - 04.2018
10th & 12th - undefined
The Mother's International School
Executive MBA - Marketing
NMIMS
Bachelors - management studies
Jai Hind College
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