Ayesha Sarin

• Managed B2C AVOD & SVOD App Marketing for users in India including Education, Acquisition, Onboarding, Engagement & Retention.

• Developed and delivered breakthrough ideas and innovative campaigns that increased the user watch time, Video Views & Click Through Rates & unique viewership by 50% on the platform

• Performed detailed analysis to understand and improve campaign performance and implemented learnings basis user’s behaviour increased the number of clicks by 40%.

• Managed agency partners as the primary lead in the delivery of campaign plans, assets, tactics and event execution. •

Innovated CLM Engagement programs spontaneously resulting in moment marketing leading to a 4X growth of key metrics. • Automated 30% of the manually executed campaigns & setup new business processes to make the campaign execution, tracking & responses visible to the respective stakeholders.

• Analysed & Reported campaign performance data basis preference of user language, content type and the interest of the user on the content.

• Conducted multiple experiments to try new CLM strategies for User Engagement & Retention, leading to activate 4 regional languages on the CLM programs for Zee5 India.

• Worked on more than 30 + content assets, from planning, creative strategy, campaign planning, along with managing communication & maintaining UVs & CTRs.

• Worked collaboratively with cross functional teams and internal agencies for the smooth execution of the campaigns (Copy, creatives, tech, strategy & marketing)

• Doing a competitive analysis of other OTT players in the market, to understand their content & features

• Worked on fresh desk to face customer queries as to what issues they faced while streaming or downloading

• Collaborated with the product team weekly to convey what was going wrong on the customer end

• Worked on weekly & monthly reports by collating the queries & identifies the common ones

• From the fourth month onwards worked with a team of 3 interns, trained them on how to handle the queries & monitored them, along with taking care the right reply goes out

• Also took over play store along with the interns and manged to give the best feedback to the users & maintained our rating

• Towards the end also worked on MX Taka Tak and took over the same role, handling both the roles.