AYON ADHIKARY
Kolkata
Summary
Dynamic sales leader with a proven track record at Hindustan Unilever Ltd, adept in driving significant market penetration and sales growth. Skilled in category management and relationship building, with a knack for leveraging consumer behavior insights and data-driven decision-making to exceed sales targets. Achieved continuous growth in NMT channel, demonstrating exceptional market development and team empowerment abilities.
Overview
15
15
years of professional experience
Work History
Sr MTAS (Modern Trade Account Specialist)
Hindustan Unilever Ltd
Kolkata
03.2020 - Current
- Looking after Modern Trade Business for Entire Orissa
- Handling accounts Reliance, Apollo, Medplus, NMT
- Responsible for Execution parameters like PSP score which covers (Availability, Visibility, Asset Compliance & Share of shelf)
- Handling 44 Hyper Stores and 101 Super stores for Reliance with my Field force of 4 TL, & 240 (Promoters Soulmates & Product Consultant)
- Growing continuously in NMT channel through new store addition and Organic growth through proper execution
Senior Territory Sales Executive
Glaxo Smith Kline Healthcare Pvt Ltd
Kolkata
05.2014 - Current
- Primarily responsible for achievement of Sales Targets with proper Forecasting, Planning, Execution of strategies, developing distribution network, Proper coverage of retail market and leading a strong team of Sales Force
- The forecasting involves 2 month’s advance sales planning to maintain freshness of stocks
- Appointing and Handling distributors and take care of Distribution Management System
- Look after Order Management System
- Leading a team of 16 Secondary Sales Force and 3 Super Distributors
- Imparting training and developing the sales team to empower them with knowledge and confidence to meet the demanding challenges of day-to-day business
- Ensure proper execution of merchandising activities and period displays
- Looks after several schemes, trade inputs for different brands of GSK, accessing competitors’ activities
- Achieving Brand Development objective, Outlet objective, Bad Goods objective
- Responsible for the Channel Category Sales Development in assigned territory
Territory Sales Executive
Abbott Healthcare Pvt Ltd
Kolkata
11.2012 - 04.2014
- Primarily responsible for achievement of Sales Targets with proper Forecasting, Planning, Execution of strategies, developing distribution network, Proper coverage of retail market and leading a strong team of Sales Force
- The forecasting involves 2 month’s advance sales planning to maintain freshness of stocks
- Appointing and Handling distributors and take care of Distribution Management System
- Look after Order Management System (All products in Abbott Healthcare portfolio)
- Leading a team of 8 Secondary Sales Force and 3 Distributors
- Imparting training and developing the sales team to empower them with knowledge and confidence to meet the demanding challenges of day-to-day business
- Ensure proper execution of merchandising activities and period displays
- Looks after several schemes, trade inputs for different brands of GSK, accessing competitors’ activities
- Achieving Brand Development objective, Outlet objective, Bad Goods objective
- Responsible for the Channel Category Sales Development in assigned territory
Sales Officer
Nestle India Ltd
Kolkata
05.2010 - 10.2012
- Primarily responsible for achievement of Sales Targets with proper Forecasting, Planning, Execution of strategies, developing distribution network, Proper coverage of retail market and leading a strong team of Sales Force
- The forecasting involves 4 month’s advance sales planning to maintain freshness of stocks
- Appointing and Handling distributors and take care of Distribution Management System
- Look after Order Management System (All products in Nestle portfolio)
- Leading a team of 32 Secondary Sales Force and 5 Distributors
- Imparting training and developing the sales team to empower them with knowledge and confidence to meet the demanding challenges of day-to-day business
- Ensure proper execution of merchandising activities and period displays
- Looks after several schemes, trade inputs for different brands of Nestle, accessing competitors’ activities
- Achieving Brand Development objective, Outlet objective, Bad Goods objective
- Responsible for the Channel Category Sales Development in assigned territory
Education
PGDM - Specialization in Marketing and Human Resource
Institute of Management and Information Science
BBSR01.2010
BBA -
Narula Institute of Technology
Kolkata01.2008
Skills
- Sales Operations
- Marketing Operations
- Sales Growth
- Sales Initiatives
- Frontline Sales Management
- Sales promotional activities
- Market Development
- Market Analysis
- Competitor Analysis
- Product Availability
- Business Development
- Goal-oriented mindset
- Territory management
- Promotion planning
- Category management
- Performance tracking
- Competitor analysis
- Trade marketing
- Data-driven decision making
- Key account identification
Preferredlocation
None
Scholasticcredentials
- PGDM, Marketing and Human Resource, Institute of Management and Information Science, BBSR, 2010, 65.2%
- BBA, Narula Institute of Technology (WBUT), Kolkata, 2008, 67.5%
- Ayon.gsk@gmail.com, personal
- Ayon.nestle@gmail.com, personal
Personal Information
Date of Birth: 01/18/87
Languages
- English
- Bengali
- Hindi
Projects
How to get customers in mature telecom market. Study on supply chain and logistic operation of Monginis.
Training
Bharat Petroleum Corporation Limited (BPCL), Bazaar Potential Assessment- Lubes, 2 months
Professional Highlights
- Nestle India Ltd, Kolkata, West Bengal, Sales Officer, 05/01/10, 10/31/12, Achievement of Sales Targets with proper Forecasting, Planning, Execution of strategies, developing distribution network., Leading a team of 32 Secondary Sales Force and 5 Distributors., Imparting training and developing the sales team.
- Abbott Healthcare Pvt Ltd, Kolkata, West Bengal, Territory Sales Executive, 11/01/12, 04/30/14, Achievement of Sales Targets with proper Forecasting, Planning, Execution of strategies., Leading a team of 8 Secondary Sales Force and 3 Distributors., Imparting training and developing the sales team.
- Glaxo Smith Kline Healthcare Pvt Ltd, Kolkata, West Bengal, Senior Territory Sales Executive, 05/01/14, 02/29/20, Achievement of Sales Targets with proper Forecasting, Planning, Execution of strategies., Leading a team of 16 Secondary Sales Force and 3 Super Distributors., Imparting training and developing the sales team.
- Hindustan Unilever Ltd, Kolkata, West Bengal, Sr MTAS (Modern Trade Account Specialist), 03/01/20, Present, Looking after Modern Trade Business for Entire Orissa., Handling accounts Reliance, Apollo, Medplus, NMT., Responsible for Execution parameters like PSP score.
Dissertation
Retail audit of Hindustan Unilever Limited (HUL) in different markets.
Timeline
Sr MTAS (Modern Trade Account Specialist)
Hindustan Unilever Ltd
03.2020 - Current
Senior Territory Sales Executive
Glaxo Smith Kline Healthcare Pvt Ltd
05.2014 - Current
Territory Sales Executive
Abbott Healthcare Pvt Ltd
11.2012 - 04.2014
Sales Officer
Nestle India Ltd
05.2010 - 10.2012
PGDM - Specialization in Marketing and Human Resource
Institute of Management and Information Science
BBA -
Narula Institute of Technology
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