AYU BHATIA
Assistant General Manager - Sales
Noida,UP
Summary
Dynamic and results-oriented sales professional with over 16 years of extensive experience, currently serving as Assistant General Manager at RED FM. Proven track record in strategic planning, market research, and management consulting. Adept at leveraging industry expertise to drive business growth and enhance revenue. Seeking a challenging role to utilize skills in sales strategy and client relationship management to achieve organizational objectives.
Overview
16
16
years of professional experience
Work History
Assistant General Manager
Red FM
05.2022 - Current
- Revenue Strategy: Generate revenue across key sectors, including Automotive, BFSI, Pharmaceuticals, Healthcare, and Travel & Tourism through targeted On-Air, Digital, and Activation campaigns.
- Network Development: Cultivate and enhance a robust contact network to consistently surpass monthly sales objectives.
- Consultative Sales: Organize and conduct high-impact sales meetings with advertising clients and agencies to build strong partnerships.
- Competitive Insights: Assess market competitors and devise strategies to effectively differentiate and position offerings.
- Team Leadership: Mentor and guide team members to successfully meet annual sales goals.
Senior Manager
Red FM
06.2019 - 04.2022
- Revenue Generation: Drive revenue across sectors including Automotive, BFSI, Pharmaceuticals, Healthcare, and Travel & Tourism through On-Air, Digital, and Activation initiatives.
- Contact Network Expansion: Leverage and grow an existing contact base to consistently exceed monthly sales targets.
- Consultative Sales Meetings: Plan and execute impactful sales meetings with advertising clients and agencies to foster collaboration.
- Market Analysis: Analyze competitors and implement strategies to effectively position offerings in the marketplace.
- Team Development: Coach and mentor team members to successfully achieve annual sales objectives.
Senior Manager
Zee Unimedia Ltd.
01.2017 - 06.2019
- Revenue Generation: Drive revenue for the Big Ganga channel through advertising sales and sponsorships.
- Account Management: Manage key accounts and foster relationships with new and existing clients.
- Partnership Development: Identify and network with channel partners to enhance market share.
- Opportunity Identification: Discover new opportunities and implement strategies for deeper market penetration.
Group Head
Reliance Broadcast Network Limited
11.2015 - 12.2016
- Revenue Generation: Generate revenue for Big Magic and Big Ganga through strategic planning, business development, and team leadership.
- Sales Strategy: Design and implement sales plans and innovative concepts to drive increased sales and achieve regional revenue targets.
- Team Support: Facilitate the team in maintaining and acquiring corporate relationships to maximize revenue growth.
Priority Relationship Manager
Standard Chartered
05.2008 - 11.2015
- Client Relationship Management: Enhance relationships with portfolio customers, providing exceptional service as the primary point of contact for priority clients.
- Client Engagement: Interface with multinational corporations to maintain strong relationships, ensuring repeat business for each planned campaign and driving business growth and profitability.
- HNI Customer Acquisition: Acquire and service high-net-worth individual (HNI) customers, ensuring their needs are met effectively.
Education
MBA -
04.2001 -
BCA -
04.2001 -
Skills
Networking Expertise
Customer Relationship Management (CRM)
In-depth Product Knowledge
Goal-Oriented Approach
Strong Problem-Solving Abilities
Proficient in Technology
Market Research and Analysis
Exceptional Communication Skills
Self-Motivated
Commitment to Continuous Learning
Strategic Sales Planning
Digital Marketing Proficiency
Data-Driven Decision Making
Negotiation Skills
Client Needs Assessment
Sales Forecasting and Reporting
Campaign Management
Media Buying and Planning
Trend Analysis and Insights
Collaboration and Team Leadership
Accomplishments
- Awarded multiple accolades for the Muthoot Finance Sunehri Soch campaign (2021, 2022).
- Recipient of the Golden Mic Award for JK Tyres (2022).
- Key contributor to the successful radio launch campaign for Kia Seltos (2019).
- Winner of NTB Roadies Battleground in Dubai (2014).
- Champion of the Insurance Olympics in Thailand (2011).
- Honored with the Star of the Year Award and Investment Caesar Contest in New Zealand (2010).
Timeline
Assistant General Manager - Red FM
05.2022 - Current
Senior Manager - Red FM
06.2019 - 04.2022
Senior Manager - Zee Unimedia Ltd.
01.2017 - 06.2019
Group Head - Reliance Broadcast Network Limited
11.2015 - 12.2016
Priority Relationship Manager - Standard Chartered
05.2008 - 11.2015
Amity International Business School - MBA,
04.2001 -
RIMT (Punjab Technical University) - BCA,
04.2001 -