Ayush Arora
Ahmedabad,GJ
Summary
Experienced Sales Manager with over 10+ years of expertise in developing and maximizing channel and business development sales. Proven track record in building and retaining accounts through exceptional support and attentive service. Skilled in marketing strategies, product promotion, and merchandising to achieve market penetration. Demonstrated success in expanding network connections through effective brand imaging and persuasive communication.
Overview
11
11
years of professional experience
Work History
Area Sales Manager
Hero Cycles Ltd.
10.2024 - Current
- Responsible for Overall business of Gujarat and Dadra & Nagar Haveli.
- Handled 120+ direct dealer appointed by the company and enhance their sales through Sub-dealers.
- Handling a total of 5 promoter appointed by the company for enhancing business at Hero Sprint Stores.
- Negotiated contracts with a focus on mutual benefit, enhancing client satisfaction.
- Conducted detailed market research to inform product positioning and sales tactics.
- Developed comprehensive sales strategies by analyzing market trends and competitor activities.
- Executed strategic initiatives with clear roadmaps, enhancing overall sales performance.
Territory Leader - Distribution
CEAT Ltd.
09.2021 - 10.2024
- Distribution and Oversight Management: Effectively managed Five primary distributors and a network of over 600+ sub-dealers within the assigned geographic area, ensuring efficient operations and optimized distribution strategies
- Comprehensive Product Portfolio Management: Oversaw sales for a diverse portfolio of more than 50 high-demand SKUs across Motorcycle (MC), Scooter (SC), Light Motorcycle (LM), Passenger Car Radial (PCR), Light Commercial Vehicle (LCV), and Three-Wheeler (3W) categories
- Sales and Distribution Monitoring: Conducted diligent tracking and management of daily secondary sales and distribution metrics, maintaining a focus on both volume and value across all categories
- Strategic Business Development: Partnered with key stakeholders to develop innovative solutions, facilitating the acquisition of new business opportunities and driving market growth
- Market Analysis and Forecasting: Analyzed historical buying behaviours to accurately forecast growth trends, providing strategic insights and recommendations
- Profit Optimization: Enhanced profitability through exceptional customer service, strict adherence to established guidelines, and thorough auditing of sales reports
- Maintained up-to-date knowledge of competitor products and market pricing
- Account Retention and Growth: Successfully managed key accounts, focusing on retaining existing relationships and expanding business share
- Revenue Enhancement: Leveraged strong supplier relationships and personally led negotiations, resulting in a notable 17% increase in revenue
Sales Officer
Parle Biscuits Pvt. Ltd.
01.2020 - 09.2021
- Distribution and Infrastructure Development: Established and enhanced distribution networks and infrastructure to support business growth
- Strategic Sales Planning and Execution: Developed and implemented comprehensive sales plans to achieve business objectives
- Coverage Optimization and PDP Management: Drove improvements in coverage quality and quantity, and effectively managed Product Display Programs (PDP)
- Investment and Infrastructure Gap Analysis: Identified gaps in investment and infrastructure, implementing corrective actions to address deficiencies
- Sales Plan Monitoring: Tracked and monitored sales performance on a daily and weekly basis to ensure alignment with goals
- Market Gap Analysis and Channel Partner Expansion: Conducted market analysis to identify gaps and appointed new channel partners to capitalize on opportunities
- Product Launch and Distribution: Successfully launched and distributed new products in line with market demands
- Retailer Management: Managed relationships with retailers to enhance product availability and customer satisfaction
- Distributor Stock Management: Oversaw stock management at distributor locations to ensure optimal inventory levels
- Focus and Premium Brand Sales Planning: Formulated and executed sales plans for key focus and premium brands to drive market share and profitability
Market Growth Representative
Hindustan Coca-Cola Beverages Ltd.
01.2019 - 12.2019
- Sales Promotion Activities: Ensured the implementation of sales promotional activities to boost market presence and achieve gross ad targets
- Strategic Development and Competitive Analysis: Developed creative strategies and designed localized schemes to monitor competition and drive results
- Market-Level Execution: Conducted detailed market-level operations to enhance sales performance and coverage
- New Product Market Placement: Successfully managed the placement of new products in the market, ensuring optimal visibility and uptake
- Secondary Target Achievement: Focused on achieving secondary sales targets through effective market strategies and execution
Sales Executive
Noworry Consultancy Pvt. Ltd.
07.2014 - 12.2018
- Ambient In-Store Activation: Implemented ambient activation techniques to enhance the shopping experience and drive customer engagement
- Customer Basket Size Enhancement: Strategized and executed initiatives to increase the average basket size of customers
- Merchandising Compliance: Ensured merchandising practices adhered to Last-In-First-Out (LIFO) and First-In-First-Out (FIFO) norms for optimal inventory management
- Daily Offer Promotion: Effectively promoted daily offers to boost sales and attract customer interest
- Combo Pack Sales Focus: Developed and executed strategies to increase sales of combo packs, enhancing overall sales performance
Education
MBA - Sales and Marketing
Jaipur National University
06.2020
Graduation B.com - Commerce
Mahatma Jyotiba Phule Rohilkhand University
06.2014
Skills
- Channel Sale Management
- Team Management
- MS Office
- Channel Expansion
- Communication
- Competitor Analysis
- Sales Statistics Analysis
- Time Management
- Relationship Building
- Customer Service
- Business Analytics
Languages
Hindi
English
Gujarati
Punjabi
Hobbies and Interests
- Cooking
- Playing Cricket
- Travelling
- Music
Awards
Runner-up, HCCB, 07/19, I have been awarded the Runner-up Position in H1 2019 for achieving Highest Sales Growth.
Timeline
Area Sales Manager
Hero Cycles Ltd.
10.2024 - Current
Territory Leader - Distribution
CEAT Ltd.
09.2021 - 10.2024
Sales Officer
Parle Biscuits Pvt. Ltd.
01.2020 - 09.2021
Market Growth Representative
Hindustan Coca-Cola Beverages Ltd.
01.2019 - 12.2019
Sales Executive
Noworry Consultancy Pvt. Ltd.
07.2014 - 12.2018
Graduation B.com - Commerce
Mahatma Jyotiba Phule Rohilkhand University
MBA - Sales and Marketing
Jaipur National University
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