Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
HOBBIES
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Ayush Arora

Ahmedabad

Summary

Accomplished Sales Manager offering 7+ years of experience developing and maximizing Channel/BD sales. Strong communicator and team collaborator with expertise in sales strategies, committed to delivering customer satisfaction and business growth. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Territory Leader - Distribution

CEAT Tyres
12.2025 - Current

• Handled 3 Distributors and over 650+ sub-dealers in the geographical area provided.

• Managed a portfolio of 50+ high-demand SKUs across MC, SC, LM, PCR, LCV, and 3W segments, ensuring smooth sales flow and availability.

• Achieved consistent category-wise sales performance by tracking daily secondary sales, volumes, values, and key distribution metrics.

• Forecasted demand using past buying patterns, contributing to improved stock planning and sales growth.

• Supported profit improvement through strong customer relationships, regular sales audits, adherence to sales processes, and continuous competitor price and product tracking.


Area Sales Manager

Hero Cycles Ltd.
10.2024 - Current
  • Responsible for overall business of Gujarat, Daman & Diu, and Dadra & Nagar Haveli.
  • Handled 120+ direct dealer appointed by the company and enhance their sales through Sub-dealers.
  • Handling a team of total of 3 promoters and 2 RSEs for enhancing business at Hero Sprint Stores.
  • Developed comprehensive sales strategies by analyzing market trends and competitor activities.
  • Executed strategic initiatives with clear roadmaps, enhancing overall sales performance.

Territory Leader - Distribution

CEAT Limited
09.2021 - 10.2024
  • Handled 2 Distributors and over 350+ sub-dealers in the geographical area provided.
  • Dealt in more than 50 SKUs (Most demanded) in MC, SC, LM, PCR, LCV, 3W category.
  • Managed sales by volumes and value of each category. Effective tracking of day-to-day Secondary sales and distribution parameters.
  • Forecasted growth and presented trends based on previous buying behavior.
  • Increased profits through providing excellent customer service, following established guidelines, and auditing sales reports. Maintained up-to-date knowledge of competitor products and pricing in the market served.
  • Managed accounts to retain existing relationships and grow share of business.

Sales Officer

Parle Biscuits Pvt. Ltd.
01.2020 - 09.2021
  • Building Distribution and Infrastructure.
  • Sales Planning and Execution.
  • Driving Quantity, Quality of coverage, and PDP Management.
  • Identifying gaps in terms of investment, infrastructure, and work corrective action.
  • Tracking and monitoring of sales plan on a Daily/Weekly basis.
  • Identifying the market gap and appointing new channel partners accordingly.
  • Retailers Management.
  • Sales planning for focus and platinum Brand.

Market Growth Representative

Hindustan Coca-Cola Beverages Ltd.
01.2019 - 12.2019
  • Ensure sales promotional activities in the market for gross ads.
  • Ensure primary as the stock norm at Distributor point and secondary of all products.
  • Developing creative Strategies and designing local level schemes to watch competitions and get Results.
  • Beat wise working in the market according to PJP.
  • New product placements in the market.
  • Secondary Target achievement.

Sales Executive

Noworry Consultancy Pvt. Ltd.
07.2014 - 12.2018
  • Ambience activation in store.
  • Increased the Ticket size of the customer.
  • Merchandising as per LIFO and FIFO norms.
  • Focusing and increasing Combo pack sales.
  • Strategizing product placements for increasing impulse buying.

Education

MBA - Marketing Management

Jaipur National University
Jaipur
06.2020

B.Com - Commerce

Mahatma Jyotiba Phule Rohilkhand University
Nagina
07.2014

Skills

  • Channel Sales
  • Team Management
  • MS Office
  • Channel Expansion
  • Sales Statistics Analysis
  • Time Management
  • Relationship Building
  • Customer Service
  • Business Analytics

Certification

  • Best Store Executive in (Noworry) 2017-2018
  • Runner up MGR in QTR-1 GR Growth in 2019 (Hindustan Coca-Cola Beverages Ltd.)
  • In Top 5 Sales Officers in Ajmer DSM zone 2020-2021 (Parle Biscuits Pvt. Ltd.)

LANGUAGES

English - Upper intermediate (B2)
Hindi - Bilingual or Proficient (C2)
Gujarati - Elementary (A2)
Punjabi - Bilingual or Proficient (C2)

Timeline

Territory Leader - Distribution

CEAT Tyres
12.2025 - Current

Area Sales Manager

Hero Cycles Ltd.
10.2024 - Current

Territory Leader - Distribution

CEAT Limited
09.2021 - 10.2024

Sales Officer

Parle Biscuits Pvt. Ltd.
01.2020 - 09.2021

Market Growth Representative

Hindustan Coca-Cola Beverages Ltd.
01.2019 - 12.2019

Sales Executive

Noworry Consultancy Pvt. Ltd.
07.2014 - 12.2018

B.Com - Commerce

Mahatma Jyotiba Phule Rohilkhand University

MBA - Marketing Management

Jaipur National University

HOBBIES

Cooking, Travelling, Singing
Ayush Arora