Strategic and data-driven Digital Marketer with proven success in driving online visibility, customer engagement, and lead generation through multi-channel campaigns. Adept at leveraging analytics tools to optimize performance, improve conversion rates, and align marketing strategies with business goals.
Overview
3
years of professional experience
Work History
Handaji Tech Solutions
Associate Product Manager
08.2023 - 04.2024
Job overview
Led cross-functional teams in MVP design and development, implementing user-centric design and UX strategies across multiple client projects.
Analyzed market trends and competitor strategies to enhance product positioning and adoption.
Established scalable design systems and adopted agile methodologies to enhance efficiency and ensure timely product delivery.
Excitel Broadband ltd
Digital Marketing Specialist
07.2022 - 08.2023
Job overview
Managed performance marketing campaigns on Facebook & Instagram, driving high-quality leads and optimizing customer acquisition costs.
Analyzed and improved the sales funnel, implementing strategic changes that increased conversion rates by 42%.
European Commission - EURAXESS India
Social Media Communications & Design
10.2024 - Current
Job overview
Managed social media strategy, increasing engagement and visibility across key platforms.
Oversaw website updates, ensuring timely and accurate dissemination of information.
Coordinated project communications to align with organizational objectives and maintain stakeholder engagement.
Education
Bachelor of Business Administration from Finance
Indian Institute of Technology
Professional Certificate in Tech Product Management