Ayush Bhandari

B2B research –

• Continuously involved in B2B research for variety of clients from technology to human resources industries, the projects also involved thought leadership studies for USA and other global markets.
• One of the interesting and key focus of the studies at leadership level has been impact the of Covid-19 pandemic and how it is going to impact the future of businesses altogether

Product and concept testing-

• Conducted logo and tag-line testing for a leading NGO in california with key focus on diverse audience
• Conducted product test for a leading dairy brand in Canada
• Conducted willingness to pay study for a technology brand in Canada offering technology based solution for clean indoor air and water

General sentiment study-

• Handling weekly market sentiments survey in the USA market, with key focus on changing consumer sentiments during the pandemic

• Aviator 1903 is a Flight Simulator and Pilot shop located at the Terminal 3 of International departure of IGI Airport, Delhi.
• As a business manager at Aviator 1903 my role includes end-to-end management of complete business operations ranging from managing a team of 11 people to all stakeholders; taking the revenue from 8 Mn– 15 Mn during my short stint of around 2 years.
• Coming from market research background, I created customer and product segments to have a focused strategy and introduced many new products in the existing category and also 5 new product categories were introduced with significant contribution to the net sales.
• Successfully implemented various programs around holistic inventory management, supply chain and marketing amongst others and introduced the business presence in online platforms.
• With deep analysis and focus on product and sales trend, achieved 33% growth Y-o-Y in gross sales revenue during FY 2018-19.
• Introduced in-house training of sales team with focus on customer profiling based on past data and initiated an customer outreach resulting in additional ‘out of airport’ sales by 1285.

• Research & Client Servicing Market Pulse India, Market Intelligence and category insights studies.
• Conducted post sales service study through sample of retailers for the market leader in electric fans category with retail market insights.
• Market sizing and manufacturers & wholesalers’ category insights for safety matches in India for a leading brand in the category Electrical and Kitchen Appliances.
• Handled retail audit track for analysis of distribution matrices and insights with syndicated retail research team to support clients with data analysis and market intelligence in 97 towns of India with 7000 panel outlets for 6 categories in home appliances (kitchen and home comfort), along with the customized research solution for respective clients.
• Field visits on regular intervals to get market activities and insights for the client’s business.
• Responsible for new client pitch report preparation through grass root level market information (field team co-ordination and market visit) integrated with retail audit data.

• Brand Tracking – Continuous brand tracking has been done to understand market evolution, changing trends in category usage. The key objective has been to monitor the company and its’ key brands performance month on month for a major health food drink brand in India
• Product test for the launch of a protein-based drink from GSK against existing market leader in the category
• Brand perception research for newly launched kid’s cereal from Nestle
• Brand Tracking- Continuous brand tracking for top 40 cigarette brands in Bangladesh market to come up with insights and understanding of market evolution and changing trends in category
• Conducted concept test for change in packaging for leading cigarette brand in Bangladesh
• Product performance test in the market versus competition offers
• Conducted Branded and unbranded tests to forecast the future share of the respective brand
• Drivers Analysis– studied purchase decision impact & usage significance of the drivers using Structural Equation Modeling and correspondence mapping
• Branded Product Test study to assist launch of Tube filter (Innovation product) first time in Bangladesh Market

• Handled trade lighting channel sales in 7 cities of Western UP in addition to brief exposure of working in geographies of Haryana, Punjab and New Delhi
• Led a team of varying sizes (3-8 salesmen) to meet sales targets
• Increasing the reach of the newly launched Philips LED lighting solution in the region
• Increased Numeric Distribution: Opened 25 new outlet for Philips in Bhiwani, Haryana
• Market mapping in Punjab (Batala and Amritsar) identifying new opportunity area
• With the sudden relocation of then sales manager, took charge of East Delhi still being sales trainee.
• Revamped the sales plan and achieved 25% growth in the same month
• 300% Increase in the secondary sale of Philips LED lamps in Western Delhi over a month through rigorous sales placement drive and new outlet approach (Non-Electrical)