Summary
Overview
Work History
Education
Skills
Timeline
SalesAssociate

Ayush Choudhary

Marketing Manager
Gurgaon,Haryana

Summary

Customer-centric marketing manager with 4+ yrs of experience in digital marketing, operations & product management. Skilled in conceiving and executing cross-channel marketing strategies, driving profits, increasing market share. Proven expertise in scaling new and existing products with multiple start-ups. Looking forward to applying the skills to make a lasting impact on the company and customer success.

Overview

6
6
years of post-secondary education
4
4
years of professional experience

Work History

Jr. Product Manager- Growth

Builder.ai
Gurgaon, Haryana
07.2020 - Current
  • Improved signup rate by up to 130% by identifying user personas and creating landing pages for niche targeting.
  • Increased demos by up to 75% through regular CRO analysis,A/B testing, Heuristic & technical analysis, user testing and mouse tracking raking additional $150,000 in revenue in Q3 & Q4 of FY'21.
  • Conducted on-site and outreach surveys, NPS surveys, and competitor analysis to improve UX and kick-off the referral program.
  • Reduced CPL by 35% through low-effort improvements saving $60,000 in spends over 6 months improving the RoI.
  • Documented user stories, specifications and product features into detailed work order to communicate across teams and wrote PRDs.
  • Defined requirements based on quantitative and qualitative feedback and built quarterly and bi-annual testing roadmaps.
  • Coordinated weekly design meetings and decisions across 3 internal departments and teams.

Manager - Marketing & Operations

Playdude.com
Gurugram, Haryana
10.2019 - 05.2020
  • Led user growth (300,000 installs) and retention strategy increasing MAU & DAU from 5000 & 600 to 58,000 & 8500, respectively.
  • Reduced CPL by 40% at 65% of marketing spends (Saving ₹1.5 million)through cross-channel strategy i.e. social, re-targeting and influencer marketing.
  • Directed day-to-day operations focused on continuous improvement initiatives. Led a team of 16.
  • Saved ~₹500,000 in payout by analyzing fraud patterns and anomalies within 6 months reducing 63% cost.
  • Implemented data-driven processes and SOP for customer satisfaction reducing customer queries by 74%.

Marketing Manager

Edwisor.com
Gurgaon, Haryana
04.2018 - 09.2019
  • Spearheaded integrated digital marketing campaigns across paid and organic channels with highly (re)targeted campaigns managing annual spends up to ₹10 million. Led a team of 8.
  • Increased annual revenue 37%(₹12 million) by implementing Email & SMS strategy, CRM optimization, and 150+ marketing automations based on user personas, categories, product type & user journey.
  • Brought down CoA by 67% and marketing spends by 35% through targeted growth hacks i.e IVRS, Whatsapp marketing, and live-chat.
  • Implemented real-time tracking of business metrics for improved decision-making and was able to achieve a RoAS in the range of 7.5x overall and 19x for re-marketing users.
  • Oversaw individual and team sales metrics and created real-time performance dashboards on traffic, spend & revenue metrics.

Marketing Associate

Edwisor.com
Gurgaon, Haryana
08.2017 - 04.2018
  • Generated highly qualified leads with conversion rate of up to 22% through organic channels.
  • Increased conversion rate by 200% through CRO and conversion funnel analysis, A/B testing using Google Analytics, Convert, Hotjar, Instapage & Mailchimp.
  • Managed social media calendars on Facebook, Twitter, LinkedIn, Instagram, and YouTube (50000+ followers).
  • Led PR coverage strategy for edWisor in widely popular publications i.e Yourstory, Entrepreneur, Financial Express by on-boarding media agencies.

Business Development Executive

Edwisor.com
Gurgaon, Haryana
09.2016 - 08.2017
  • Generated $50,000 in revenue by prospecting for potential new clients.
  • On-boarded 70+ startup for strategic partnership
  • Market Research on new verticals to expand sales.
  • Increased sales conversion rate by 10% by monthly funnel analytics.

Education

Bachelors of Technology - Mechanical Engineering

Institute Of Engineering & Technology
Alwar
08.2012 - 2016.04

Higher Secondary - Science

Rajasthan Board Of Secondary Education
Alwar
06.2010 -

Skills

    Social Media Marketing

undefined

Timeline

Jr. Product Manager- Growth

Builder.ai
07.2020 - Current

Manager - Marketing & Operations

Playdude.com
10.2019 - 05.2020

Marketing Manager

Edwisor.com
04.2018 - 09.2019

Marketing Associate

Edwisor.com
08.2017 - 04.2018

Business Development Executive

Edwisor.com
09.2016 - 08.2017

Bachelors of Technology - Mechanical Engineering

Institute Of Engineering & Technology
08.2012 - 2016.04

Higher Secondary - Science

Rajasthan Board Of Secondary Education
06.2010 -

Similar Profiles

CREATE PROFILE
Ayush ChoudharyMarketing Manager