Ayush Dagar

• Leading the design, development, and launch of cross-sellable lending products to leverage the existing customer base, enhance lifetime value, and expand the company’s loan portfolio.
• Launched EMI-at-POS lending solutions across partner merchant networks, enabling instant credit at checkout, and driving rapid adoption in retail and electronics segments.
• Driving the end-to-end product lifecycle from ideation, market research, business case development, to launch, and optimization.
• Collaborating with credit, risk, tech, and operations teams to ensure regulatory compliance and operational readiness.
• Conducting competitor benchmarking and customer journey mapping to refine product features and improve adoption rates.

• Driving Personal Loans lending through APP & Websites.

• Delivering 400 Cr of disbursements MOM, maintaining portfolio health.

• Campaign Management – ideation, planning, execution, and analysis.

• Campaign Optimization : Performance improvement via A/B testing framework.

• Building capabilities for better customer engagement and reduced drop-offs.

• Scaling digital distribution for product and drive heft across web ecosystem.

• Project Management : Scoping, solutioning and implementation of customer’s

pre buy and post buy journey.

• Competition Benchmarking : Industry trends and best practices to drive innovation.

• Delivering monthly business revenues of $2 Million.
• Leading and establishing go-to-market strategy targeting new potential customers.
• Delivering 30% MOM growth within prioritized markets.
• Revenue generation by extending credit line to qualified suppliers.
• Brand analysis and demand mapping basis fashion trends in the market.
• Price negotiation and production planning, ensuring supplier capacity is utilized.
• Supplier onboarding, training and development.
• Technology adoption among suppliers: Onboarding suppliers on tech platforms for managing and driving orders, inventory, invoices and payments.
• Negotiating offerings, discounts and commission with suppliers.

• Revenue generation in Covid times through “Future Travel Vouchers”.
• Managing strong relations with key partners and clientele.
• Ensuring adequate supply with competitive pricing ensuring MOM growth.
• Building marketing strategies by assessing market trends and customer needs.
• Close inter-department coordination with category and revenue division.
• Negotiating offerings, discounts and commissions with clients.
• Partner engagement through trainings and webinars aligned to market trends.

• Managing monthly disbursement portfolio of 5 crore.
• AOP achievement of 120% quarter on quarter.
• Customer acquisition through direct and indirect sourcing.
• Building cross sell portfolio of insurance and credit card products.
• Stakeholder Management: Inter-department coordination with credit and operations team ensuring process efficiency.
• Corporate tie-up: B2B Strategic partnerships through exclusive offerings. Onboarded E&Y, FIIT-JEE, Apollo Tyre.
• Team Management : Leading a team of 5 Assistant Managers. Hired, trained and managed sales staff and administered and implemented learning plan to support area sales goals.
• Customer Experience : Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Collaborated with development teams, internal customers and product line management to verify desired quality requirements.
• Floating requirements to the vendors, financial and technical evaluation of bid by the vendor.
• Preparation of comparative statements and final selection of the vendor through online biding.
• Coordination with internal stakeholders for on time delivery and payment.